Instagram & TikTok for Aesthetic Practices, Providers and Their Social Media Managers

June 10-11-12-13, 13 pm EST



Day 1: Instagram Content Strategies

  • 1.1 Content strategy: must-use types of posts for aesthetic practices and providers.
  • 1.2 UGC: how to make your patients produce content for you.
  • 1.3 Visual design of Instagram feed: why it's important and how to create visually consistent feed.
  • 1.4 Link in Bio: how to use it to benefit your sale funnel and book the appointments.
  • 1.5 Storytelling in posts: how to write posts that sell/gain likes/comments/shares.
  • 1.6 IG Stories: how to boost your Stories Reach x3-4 times in just 1 month.
  • 1.7 IG Live: how to use it to boost Page Reach.
  • 1.8 IG Reels: Where to get ideas for Reels and how to use.
  • 1.9 Customers feedback: how to work with positive and negative feedback.
  • 1.10 What satisfying videos and how aesthetic providers use them to get hundred thousands of followers.
  • Q&A session

Day 2: Instagram Growth Strategies

  • 2.1 Growth strategies: all ways to make potential patients follow you on Instagram.
  • 2.2 Hashtags and geotags usage.
  • 2.3 Viral content: how to create it.
  • 2.4 Influencer marketing: how to choose the right influencers and make them work for you.
  • 2.5 Types of giveaways and how to use them.
  • Q&A session

Day 3: Instagram Ads To Drive Sales

  • 3.1 Instagram advertising policy.
  • 3.2 Tracking the ads your competitors run.
  • 3.3 Facebook Pixel for your website.
  • 3.4 HIPAA and Instagram ads.
  • 3.5 Ads to enhance your collabs with bloggers.
  • 3.6 Ads to gain new IG & FB Followers.
  • 3.7 Ads to acquire new patients.
  • Q&A session

Day 4: TikTok Content and Growth Strategies

  • 4.1 TikTok algorithm and why it’s different from Instagram.
  • 4.2 Types of content you need to post on TikTok.
  • 4.3 Growth strategies on TikTok.
  • 4.4 TikTok proven Strategy: get your first 1000 followers in 1 month for your TikTok channel.
  • 4.5 TikTok Ads.
  • Q&A session


Don't know if this course is right for you? We designed it to be useful for:

  1. Aesthetic practices and providers

    Managing our own accounts on top of running a busy practice?

    • Are you an aesthetic practice/provider struggling to get new patients from Instagram and TikTok?
    • Invested money into your Instagram and TikTok but not seeing an increase in followers?
    • Started out great but now your engagement rate is dropping?
    • You want to run ads but Instagram doesn’t let you promote 'before and afters'?
    • Tired of watching your competitor's IG accounts blow up while yours stays stagnant?
    • You want to run ads but Instagram doesn’t let you promote 'before and afters'?
  2. If you said yes to any of the above then this training will be a perfect fit!
  3. Social Media Managers

    Social Media Manager looking for best practices in the aesthetic services space?

    • Doing your best but the accounts you manage aren't growing fast enough?
    • Is your client unhappy with the number of likes they get?
    • Does your client complain that Instagram and TikTok aren't bringing in  new patients?
    • Everything is going smoothly, your client is happy.... but you want to learn new tricks to be on the cutting edge?
    • Interested in running Instagram ads, but don’t know how create aesthetic ads that are compliant with HIPAA and Facebook rules?
  4. If you said yes to any of the above then this training will be a perfect fit!

  5. Change the way you approach social media with specific and proven strategies that are tailored to the aesthetic space. Get all the results with none of the headaches. Stay on top of all platforms and their rapidly changing rules with our expert guidance.
4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

digitize your practice

1-year access to our Digitize Your Practice! Club

shedule shedule

Examples of our club’s post schedule

webinar 4 day content

Easy-to-use educational platform: anytime, anywhere, any device

Webinar tools

  1. 4 online presentations with over 70 slides each
  2. 1-month access to educational platform with webinar record and support chat
  3. 1-year access to our Digitize Your Practice! Club
  4. Easy-to-use educational platform: we will upload the recordings of all 4 sessions to our educational platform and provide you with 1-month access to it.
    Watch the webinar anytime, anywhere, on any device!
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Why choose the webinars by The Setters Agency?

  1. We are well-known professionals in the aesthetic niche
  2. We run aesthetic marketing for 40+ practices and providers worldwide
  3. We are data-driven and sales-oriented. When it comes to IG management, we track success based on the number of new patients we bring in and sales that are made.
  4. We do not bring bots and any fake activity (Because in our experience, bots don’t come in for boob jobs)
  5. Allergan has chosen us to run Social Media education courses for APCs and ADCs
  6. 5-star rating on Clutch - the most influential platform for rating marketing companies
  7. Among Top 100 women owned marketing agencies
  8. Meta and Google certified
  9. Instagram’s most followed agency by aesthetic providers and practices



Masha, your session was incredibly impactful and provided wonderful insight into how practices can effectively utilize Facebook and Instagram to communicate with existing, and acquire new patients.

Edward Wynne, Senior Director of financial services
and Allergan Practice Consulting (APC) operations for BSM Consulting


- The social media session was incredible, just a little long. Very good information though - and not "fluff" - which was great.
- Masha was incredibly knowledgeable and passionate about social media marketing.

It was a lot of information crammed into one session. I found myself making sure I kept it real, realizing many of my accounts are needing the basic fundamentals of how to best approach marketing with social media.

Allergan Practice Consulting managers


Awesome webinar! I’ve been working in the social media for 5 years and you covered things that I have never even heard of.

I’ve reported these ideas and tricks back to my clients and they are very impressed.

Abigail Laundry, digital marketing manager for aesthetic surgeons nationwide


I enjoyed the webinar very much! Looking forward to attending more classes from you guys in the future.

Kim, social media manager of @anusha.np


Thank you for the exceptional course...every word of my feedback was true..hope, I can attend your next courses soon!



I found the information very helpful.

Even though we covered ads, I took the Facebook Ads class after the webinar, and it really helped for the knowledge to resonate because of the base knowledge I had from the webinar. I would highly recommend the webinar.

Susan Tompsett, Practice Manager at Physician Skin Solution


I consider myself pretty experienced with social media management, but I was pleasantly surprised with the little pearls I did pick up with this webinar.

For example, the little things like the apps to use for hard line breaks in your post, lead generation apps (LinkTree/TapTree) and the deep links. I am excited to implement those little things to make our profiles more efficient.

Dallas Peternell, creative marketing director , Maningas Cosmetic Surgery


Loving the webinar for aesthetic practitioners! The amount of data you bring to the table to support your claims is amazing.

I had to pause halfway to give my page, picture and description a complete overhauled because I couldn’t wait until the end to put the guidelines into practice So thank you! Consider me a happy customer!

Dr. Joshua Van Der Aa, UK


That was a great course! Thank you!

Dr. Flora Levin, MD, USA



Masha Varnavski is an amazing social media strategist. I have been working with her and her team since May 2017. The results are stunning: My Instagram page grew from 30K followers to over 250K and became one of my main client sources.

We used their services for content strategy, community management, Instagram ads and influencers. Can’t be more satisfied. These guys know what they’re doing.

Vladislav Grigoryants, Plastic Surgeon, Russia


I am the owner of a boutique cosmetic plastic surgery practice in Fairfield county, CT. We selected the Setters Agency based on their reputation, and from previous experience of working with them on smaller projects.

Thanks to the efforts of The Setters Agency team, the company is seeing high ROI for both projects (Facebook ads and Google ads). The team's project management style was instrumental in organizing the workflow of the projects from the beginning. The company felt that the team had their best interests at heart.

Flora Levin, Plastic Surgeon, USA


I'm the owner of Studio Esthetique, cosmetic dermatology center with multiple locations in New York and over three decades in the business. We hired The Setters Agency to create Facebook and Instagram advertisement strategy.

The agency is also responsible for executions of FB & IG ad strategy, its management and reporting to our internal marketing team. The Setters Agency was able to deliver a successful digital marketing service. We noted a dramatic increase in leads compared to our previous service provider. The team provided effective communication and workflow throughout the project.

Vlad Byhovsky, AANP, RN, MSM, MBA


They’ve been really great and we’ve definitely noticed a big improvement in our leads, especially in Google. We’re also getting more qualified leads — more serious potential patients who are really interested in our services.

Moreover, we’ve been doing a lot more consultations since we’ve started with them, just from getting more Google and Facebook leads. In connection with that, our sales have doubled if not tripled.

Dr. Dilip Madnani, Plastic Surgeon, MD, USA


The Setters Agency focused on social media marketing to help us attract more patients and get our content out there. Since we started working with The Setters Agency, we’ve gotten more followers and engagement on our social media pages.

We’ve also secured more patients who were looking to undergo procedures at our clinic, so overall, they’ve helped us tremendously. We’re impressed by the fact that we’ve seen an overall jump in our online engagement and inquiries, whereas we were missing those before. Their team always has a plan, and that plan is always achieved on time.

Dana Khuthaila, MD, USA


We hired The Setters Agency to help with R.A.M Plastic Surgery’s social media marketing. We have so much on the plate with the list of surgeries, so we needed a company to help keep his social media up to par with our company.

We found The Setters Agency on Instagram and heard great things about the company.The Setters Agency comes out with stories and posts for R.A.M Plastic Surgery’s social media account. It is both informational as well as posts from surgeries the doctor has performed. What we find most impressive about the agency is their ability to come out with fresh content with little direction. They come up with ideas we may not know about to keep our audience engaged.They have adapted to work around the doctor’s schedule to help produce consistently professional posts.

Ramzen Azizi, MD, USA


Masha is very well-versed and educated on social media. I found her advice to be very helpful and hope to incorporate her ideas soon! She also had great information on outside resources to polish the look of social media posts.

I think Masha is a great resource for anyone that is starting their Instagram page and looking to do it correctly from the start!

Sarmela Sunder, Plastic Surgeon, Beverly Hills


When I saw that Masha was offering consults to review your Instagram page, I had to jump at the opportunity. I’ve been following her page for some time and her knowledge and insights on her posts have been a great resource.

I do all my own IG posting and although I was happy with my page, I am far from a social media expert. I knew that having her experienced eye reviewing my page would only help. She gave me great insight into things I could be doing better and differently to not only help my page grow, but to help my engagement with my followers which means so much. Thanks Masha!!🙌🏻 🙌🏻

Joseph Michaels, Plastic surgeon, Body contour/After weight loss expert, USA


Our main targets were to grow our Instagram page, find brand ambassadors and bloggers to promote our cosmetology services and, of course, get new clients.

Before we started working with Masha & her team we had no content strategy in place, our Instagram page had only 7000 followers and wasn’t successful in bringing us new clients. Everything changed since we started working with Masha and her team. Right now, we have a lot of followers and we continue working with them on increasing our Instagram sales. We’re 100% satisfied with the services we’re getting.

Olga, PR Manager, Russia


I just wanted to thank Masha.
I'm from generation that gets intimidated by social media. And being in business for long time was hopping that I can stay away from it but I guess nothing is permanent except for change.

So I'm also realizing now that I need help in using Instagram to my advantage.I feel that consulting with Masha was a best decision I've made. To my surprise she knew my account really well.I could’ve not put my finger on what it is, that I’m struggling with.All I knew that it was not up to my standards or liking. Masha helped me to develop a strategy, and define mine goals.She gave me tools that I would have never found on my own. As the result, I absolutely LOVE how my first post turned out after our conversation. An hour of your consultation will benefit for many years to come.

Inna Prokopenko, Esthetician, Allergan trainer, USA


Thank you for your amazing knowledge and expertise! Very informative and helpful!

Jules Walters, MD, President of LA Society of Plastic Surgeons, USA


Thank you, Masha! You are truly a rare gem to find these days. Your knowledge and expertise in marketing is unmeasurable. We enjoyed every minute of our consultation with you.

Many thanks again for sharing insightful and helpful advice to help us improve our marketing strategy and content!

Patrick Hsu, Board Certified Plastic Surgeon, Founder of Memorial Plastic Surgery, USA


Masha… I’m still digesting this incredible meeting today.Thank you so much for taking the time and speaking with us. Your thoroughness and insight were truly incredible.

I am very excited about the ideas you gave us and have already started implementing team.Really looking forward to our growth!

Joubin Gabbay, Beverly Hills Board Certified Plastic Surgeon, USA


Our consultation with Masha was great. We ❤️ all the information she gave us. She answered all of our questions before we even had a chance to ask. This was money well spent for the growth of our business.

Claudia Aceves, owner of Vanidosa Beauty, USA


We want to ensure that you get maximum benefit from our training and stay in-the-know even after you complete it. That's why, in addition to the training we offer:

  • Online support

    Read the material, watch the videos and leave any questions you get along the way right on our educational platform. Our social media experts will reply to your questions within 48 hours.
  • More tips in our FB group

    You’ll be invited to join our private Facebook group for aesthetic practices and providers. Here you get 1-year access to all social media news and updates, as well as exclusive member discounts for our current and upcoming educational programs and social media services.
  • Records

    The webinar session is recorded and uploaded to our educational platform. 1 month access is available. Login and password to the platform will be sent to you via email.


  • Marketing club

    1-year access to our Digitize Your Practice Club (regular price $8.99/month, you save $107.88).
  • Webinar dates

    June 10-11-12-13
  • Webinar length

    4 trainings/ 2-3 hours each
  • Price

    Full access/4-day training/$900
    1-day training (any day of your choice)/$350
  • Special Offer

    Bring a colleague and get a 15% discount!
  • Spots available

    Only 20 spots per day are available. Hurry Up!

4-day training

Full access to all trainings

  • IG Content Strategy
  • IG Growth Strategies
  • Meta Ads To Gain Patients
  • TikTok Content & Growth Strategies

1-day training of your choice

We will contact you to confirm your choice

*Please note: If the training of your choice is Day 2 (Growth Strategies), we strongly recommend getting it together with the training Day 1 (Content Strategy). Strong content strategy is an essential part for growth. Trust us? Book 2 days.

2-day training of your choice

We will contact you to confirm your choice