If you want to build your career in Social Media, remember: if you know how to bring sales and followers to your client, you are priceless. We can make you priceless.
Our signature courses are useful even if you’re an experienced Social Media specialist. The course is based on our combined years of experience. You’ll learn tricks you’ve never heard of before.
If you’ve just set up an Instagram or Facebook page for your business and want to know how to manage it, we will teach you.
If your page is as old as the Backstreet Boys’ songs, but it doesn’t bring you clients and doesn’t grow at all, we will help to fix it.
If you want to get more followers, sales, clients, website leads, video views, etc. – you’re in the right place.
Thinking of cross-sell, down-sell, up-sell? Retargeting? Customer acquisition and retention? We’ve got you covered!
Do you dream of getting more followers and monetizing your blog? Need higher post reach and more post impressions? Is your Engagement Rate very low and you want to fix it? Let’s get started!
- Social Media/ Digital Marketing Manager with 8 years of experience
- Former Head of Social Media Team of international e-commerce company
- Social Media corporate trainer for big international companies
- CEO of The Setters Social Media Agency
- Directed launch of 12 social media channels
- Total followers gained over 15M
- Social Media revenue increase from 160% to 320% (for different projects)
- 100+ satisfied clients
- Facebook Certified Ads Professional
Facebook Certification
To see the detailed plan of each course, go HERE.
18 pages step by step guidebook on how to work with the bloggers:
Perfect for anyone who has an Instagram account and wants to monetize it.
3-Day webinar training “Instagram and Facebook for aesthetic practices, providers and their social media managers".
Webinar records, useful handouts, live time support Facebook group
Perfect for anyone who wants to learn how to run Facebook and Instagram ads.
Ads Expert course with professional support of our ad experts.
It includes:
Ads Expert course with personal consultation of Social Media strategist.
A:
We designed this course with a lot of crossover appeal so if any of the following sounds like you, you’re in the right place.
- You’re a beginner looking to become an expert in SM. If you want to build a career in Social Media and start earning A LOT, all of our courses are must haves.
- For experienced SM managers. If you already work in Social Media, we will help you level up your knowledge. You’ll learn tricks and strategies you’ve never heard of before.
- For bloggers. Learn how to gain more followers, increase your engagement and start monetizing your blog.
- For business owners. Learn how to get more traffic to your website, more leads and sales, increase your brand awareness and earn your customer’s loyalty.
A:
It depends on your goal.
If you have a well established blog or business and you want to start using ads to get more followers or sales, choose the course “Ads Expert”. This course is also perfect for SM managers of any level.
It has 3 tiers:
(a) Ads Expert: You work on it all on your own.
(b) Ads Expert+: You have homework and professional support of our ad experts
(c) Ads Expert Premium: You have 1 consulting session with our expert at the end of the course, so you can ask questions about ads, get help with problems you faced or even get help to set up a campaign together.
If you’re just starting your Instagram journey or your page isn’t growing as fast as you want, or your Post Reach/Engagement is very low, go for “Instagram Essentials”.
A: We give you the access to the course platform for 20 days. Your study schedule is completely up to you. Study whenever and wherever you want. After 20 days you can extend the access for additional fee.
A: You will have access to the text modules and video modules. At the end of the course you can take a test (optional). Some material (bonuses) can be downloaded.
A: You will need a phone/tablet/laptop and Internet. That’s it.
A: We provide the customer support. So if you face any problem (technical issue with the platform, can’t access the platform, etc.) or you have any questions, just email us: academy@thesetters.agency
A: No vague information. Only proven strategies and tactics that you can learn and apply to your business right away.
A: Simply choose your plan and proceed with payment. We accept all types of credit/debit cards.
We’ve made put a lot of high yield content into our guidebooks and cheat sheets and we are crazy enough to give it away for free. Choose the one you need!
Masha, your session was incredibly impactful and provided wonderful insight into how practices can effectively utilize Facebook and Instagram to communicate with existing, and acquire new patients.
- The social media session was incredible, just a little long. Very good information though - and not "fluff" - which was great.
- Masha was incredibly knowledgeable and passionate about social media marketing. It was a lot of information crammed into one session. I found myself making sure I kept it real, realizing many of my accounts are needing the basic fundamentals of how to best approach marketing with social media.
Masha, thank you so much for your ads course! I previously tried the free course by Facebook, thinking it would be enough. But, turns out, it wasn’t. Your course completely changed my understanding of how to run Ads on IG and our whole marketing approach. I’m now using my new knowledge to promote my next pastry master class. Thank you again! 🧡
Thank you for your detailed and informative ads course. I’ve never imagined so many targeting opportunities. I used the blue promote button to promote our posts and thought I was running ads. The information about USPs and mindmaps is just. We are actually planning to use it for our Google ads as well - little trick for your future students.
The only thing I regret - that I didn’t buy the plan with ads expert help. We prepared the media plan based on your suggestions, but it would be great if your experts could check it out. Let me know if there is a way we can upgrade our plan. THANK YOU again!
Masha, I just wanted to say thank you for your ads course! I found it very informative. It's not a bunch of fluffy and vague information, it’s truly step-by-step guide into ads marketing. Definitely worth the investment! I also want to thank your course support team. They always responded to my questions in such a timely manner. I will highly recommend you guys, very satisfied with the course so far and the quick responses.
Thank you for the exceptional course...every word of my feedback was true..hope, I can attend your next courses soon!
Loving your webinar for aesthetic practitioners. The amount of data you bring to the table to support your claims is amazing. I had to pause halfway yo give my page, picture and description a complete overhauled because I couldn't wait until the end to put your guidelines into practice. So thank you! Consider me a happy customer.
Let us know that you are interested and we will send you additional information.
Learn how to use Facebook and Instagram ads to get more followers and drive sales.
For bloggers, businesses and social media experts.
✔ 7 text modules
✔ 7 downloadable bonuses
✔ 1 video class
✔ 1 review quiz
✔ Homework (for Ads Expert + tier)
✔ 1 consulting session (for Ads Expert Premium tier)
✔ 12 hours needed
1.1 Introduction: What Facebook can do for your business.
1.2 Setting up your Facebook Ads Manager and Business Manager. Facebook Ads navigation panel.
1.3 Ad structure: the 3 levels of your ads.
1.4 Ad settings: objectives, audiences and formats.
Bonus: Facebook Business Manager Setup.
2.1 Getting to know your customers (target audiences). Creating a customer portrait.
2.2 Identifying your product/service: use USP as your advantage.
2.3 Creating a mind map for your audiences and USP.
2.4 Planning your ad budget and creating a media plan.
2.5 Preparing your website, Facebook and Instagram pages for traffic. Landing pages.
Bonus 1. Media plan template.
Bonus 2. Ultimate Pre-Campaign Checklist for Your Website.
Bonus 3. Facebook cover template.
3.1 Types of campaign objectives.
3.2 Choosing the right campaign objective.
3.3 Facebook auction: how it works and how to win it.
4.1 Creating Campaigns and Ad Sets. Basic settings.
4.2 Audiences: Custom audiences, locations, detailed targeting and connections.
4.3 Ad placements. Optimization and delivery.
4.4 Facebook pixel. WhatsApp and Messenger. Facebook Offers. Product Catalogsю Offline Sales. Store Visits. Events.
4.5 Learning phase and conversion windows.
Bonus: Ready-to-go audiences for different types of businesses.
5.1 Ad formats and placements. Learn how to match your campaign objective with the right placements and ad formats. Post Boosting and Post Promotion.
5.2 Step-by-step ad creation.
5.3 Instagram ads for follower growth – tricks you need to know.
5.4 10 rules of successful ad texts. AIDA model. Algorithm for perfect text creation.
5.5 10 rules for choosing photos/videos for your ad. Step-by-step guide for finding photos/videos.
5.6 UTM-metrics: how to write tracking codes.
Bonus 1: Ad Formats (sizes, dimensions, ratios, texts).
Bonus 2: Free and paid sources for photos and videos.
6.1 Main metrics: Reach, Impressions, Results, CPR, Link Clicks, Clicks (all), CPC, CPM, CTR, Frequency, Relevance Score.
6.2 5 steps to analyze your campaign.
6.3 Tips: What to do if your campaign gets low results or it stopped working.
6.4 Automated rules for your ads: set it and forget it.
6.5 Ads testing. A/B (split) tests: how it works and how to create it.
7.1 Marketing sales funnels based on Facebook ads.
7.2 Evergreen campaigns.
7.3 Ad account safety: what to do if Facebook disabled your ad account.
8.1 Video lesson: step-by-step ad campaign creation.
8.2 Review quiz.
8.3 Homework.
Learn how to grow and monetize your Instagram account. EVERYTHING you need to know about Instagram.
For bloggers, businesses and social media experts.
1.1 What can Instagram do for you?
1.2 Choosing your Instagram niche
1.3 Identifying your blog/product/service USPs (Unique Selling Points)
1.4 Getting to know your target audiences and competitors
1.5 Personal branding as a cornerstone of your Instagram strategy
1.6 Top 10 Instagram trends in 2020
2.1 Instagram safety
2.2 Choosing your page type
2.3 Choosing your profile picture
2.4 Instagram search optimization: how to make your page easy to find
2.5 A Bio that makes your page irresistible to follow
2.6 Link in Bio: how to use it wisely
2.7 Address field and contact details: the trick you didn’t know about
2.8 Everything about Instagram Feed algorithm. How to get to Top Posts. 10 things that negatively affect your Post Reach
2.9 Instagram Insights: how to learn from it, understand it and use for your benefits
3.1 5 must have types of your content: how to use them. 5 rules of perfect content strategy
3.2 7 Content formats: when and what format to use
3.3 Instagram Highlights: how to use them effectively
3.4 Formula for your Instagram Stories success
3.5 Instagram Live and IGTV: how to use it. Proven tactic to boost your Page Reach with help of IGTV videos
3.6 Boosting Engagement: what content to post for maximum likes, comments, shares, saves and other interactions
Bonus 1: The 15 best tools for content scheduling, page managing and analysis
Bonus 2: Template of your monthly content plan
4.1 An eye-catching, cohesive and consistent Instagram feed: 5 things that affect the look of your feed
4.2 Covers for your Stories Highlights and video posts
4.3 Your home photo studio: the tools to get for successful blogging
4.4 Flat lays 101
4.5 10 basic rules for perfect photo shots and photo editing from top bloggers
Bonus 3: The Best tools for photo and video editing
Bonus 4: The Best tools for beautiful Stories
5.1 3 secret ingredients of highly engaging post captions
5.2 The “ASA” formula for your post caption: easily write a likable caption that sells
5.3 Topics that make your followers talk in comments
5.4 Fonts for your post captions: how to change them and when you need it
5.5 Hashtags: how to use hashtags as your content rubricators
Bonus 5: 50 post ideas for your Instagram
Bonus 6: Perfect post caption check-list
6.1 How to develop your personal style for Instagram content
6.2 How to create viral content
6.3 Instagram shopping tags and booking appointments via Instagram: setup
6.4 The Easy way to download Instagram content
6.5 Where to find your perfect Social Media manager, how to choose the right one and how to track their results
6.6 Support pod: what it is and how to use it
6.7 Content calendar: why you need it
Bonus 7: List of active support pods
7.1 List of all methods to gain followers: divided by efficiency, price and time
7.2 Hashtags and geotags: right way to use these. Shadowban – how to find out you’ve been shadowbanned and how to fix it
7.3 Effective commenting strategy: get new followers with one comment
7.4 SFS, barters and free “featured by”
7.5 Massliking, massfollowing, masslooking and direct messaging: what it is, how to use it safely and effectively
7.6 Instagram challenge: providing value in exchange for following
7.7 Instagram Face filters as a way to grow followers
7.8 4 types of Instagram giveaways
7.9 Word of mouth: the way to get the most loyal followers
7.10 Collaboration with bloggers: all types of deals, how to find the right blogger to work with, how to pitch a collaboration and how to track the results
7.11 Instagram ads to grow followers: how to launch Instagram ads directly on your Instagram page and through Facebook Ads Manager. Secret tricks to gain followers via ads
7.12 Lead magnet: why you need it and how to create it
7.13 Tagging in Stories as the way to gain new highly targeted followers
Bonus 8: Common banned and restricted Instagram hashtags
Bonus 9: Ready-to-use pitch to send out to bloggers
Bonus 10: Checklist: get your Instagram account ready for the promotion
Bonus 11: The Art Of Collaboration With Bloggers: Step by step guidebook
8.1 Watch the video to learn how to set up and run Instagram ads that bring your followers, boost your post engagement and even retarget your current followers who have stopped seeing your posts due to the Instagram Feed algorithm.
Masha Varnavski
Social Media/ Digital Marketing Manager with 8 years of experience
Former Head of Social Media Team of international e-commerce company
Social Media corporate trainer for big international companies
CEO of The Setters Social Media Agency
Directed launch of 12 social media channels
Total followers gained over 15M
Social Media revenue increase from 160% to 320% (for different projects)
100+ satisfied clients
Facebook Certified Ads Professional
learn how to use ads to get more followers and drive sales.
For bloggers, businesses and social media experts.
1.1 Introduction: What Facebook can do for your business.
1.2 Setting up your Facebook Business Manager. Facebook Business Manager navigation panel.
1.3 Campaign structure: the 3 levels of your campaign.
1.4 Targeting options: ad objectives, audiences and formats.
Bonus: Guidebook “How to Set Up Your Business Manager”.
2.1 Getting know your customers (target audiences). Creating a customer portrait, listing their pain points.
2.2 Identifying your product/service: USP and your strength points (advantages).
2.3 Creating mind map for your audiences and USP.
2.4 Planning your ad budget and creating a media plan.
2.5 Prepare your website, Facebook and Instagram pages for traffic. Landing pages.
Bonus 1. Media plan template.
Bonus 2. Ultimate “Get ready for your first campaign” checklist.
3.1 Campaign objectives: how to choose yours.
3.2 Facebook auction: how it works and how to win it.
3.3 Budget optimization.
4.1 Budget and schedule.
4.2 Basic ad settings.
4.3 Custom audiences: when to use, how to create and save.
4.4 Detailed targeting: when and how to use. Demographics, interests, behaviors. Niche targeting or interest expansion. Audience connections.
4.5 Ad placements.
4.6 Optimization and delivery.
4.7 Facebook pixel, product catalogs and retargeting. Offline sales.
Bonus: Ready-to-go audiences for different types of businesses.
5.1 10 rules of successful ads.
5.2 Ad content: texts, photos and videos. Copywriting for successful ads. Requests for photos and videos.
5.3 Learning ad formats: image ad, video ad, slideshow ad, carousel ad, existing post ad and collection ad. Types of collection ads: Storefront, Lookbook, Customer Acquisition and Custom Instant Experience.
5.4 UTM-metrics: how to write tracking codes.
Bonus 1: Ready-to-use algorithm for creating ad texts that sell.
Bonus 2: Sources for photos and videos.
6.1 Main metrics: Reach, Impressions, Clicks, Link Clicks, CPC, CPM, CTR, Frequency, Relevance Score, Conversions.
6.2 Tips: What to do if your campaign gets low results.
6.3 Tips: What to do if you campaign stopped working.
6.4 Automated rules for your ads: set it and forget it.
6.5 Ads testing. A/B (split) tests: how it works and how to create it.
6.6 Ads reporting.
7.1 Let’s set up your Facebook Business Manager together.
7.2 Let’s create and launch your first ad from scratch.
7.3 Testing: Let’s check out what you’ve learned.
“Instagram and Facebook for aesthetic practices, providers and their social media managers”
Social Media expert with 8+ years of experience
Former Head of Social Media of an international e-commerce company
Social Media Corporate trainings
Over 50 clients from aesthetic field worldwide
Total followers gained for her clients: over 15 M
Social Media revenue gained: up to $1M per quarter
Facebook Certification
Here is how with the right approach you can scale your Social Media channels in no time and turn them into main drivers of your profits.
Masha Varnavski is an amazing social media strategist. I have been working with her and her team since May 2017. The results are stunning: My Instagram page grew from 30K followers to over 250K and became one of my main client sources. We used their services for content strategy, community management, Instagram ads and influencers. Can’t be more satisfied. These guys know what they’re doing.
Before working with Masha:
30K followers
1-2 DM price requests per day
2 surgical days per week
1-2 surgeries per day
5-10% operation days fully booked per month
After:
250+K followers
10-15 DM price requests per day
3 surgical days per week
3-4 surgeries per day
+30% surgery price increase
Overbooked, 1-1.5 month queue
Our main targets were to grow our Instagram page, find brand ambassadors and bloggers to promote our cosmetology services and, of course, get new clients. Before we started working with Masha & her team we had no content strategy in place, our Instagram page had only 7000 followers and wasn’t successful in bringing us new clients. Everything changed since we started working with Masha and her team. Right now, we have a lot of followers and we continue working with them on increasing our Instagram sales. We’re 100% satisfied with the services we’re getting.
Before working with Masha:
7K followers
0-2 IG DM for appointments per day
Google ads with 5-7 leads per day
After:
130+K followers
4-5 IG DM for appointments per day
IG ads with 15-20 leads per day for THE SAME budget
Center expanded to a 2nd floor to accommodate increase in bookings
If you are an aesthetic practice/provider (or their SM manager), and your IG/FB pages don’t bring you followers/patients, join our new group for 3-day webinar “Instagram and Facebook for aesthetic practices, providers and their social media managers”. No vague “create interesting content” information! Proven strategies only.
Check out previous reviews and webinar ratings:
Day 1: All about content (3 hours)
Content strategy: must-use types of posts
Visual design of Instagram feed: why it's important and how to create visually consistent feed
Link in Bio: how to use it to benefit your sale funnel
Storytelling in the posts: how to write posts that sell/gain likes/comments
IG Stories: infotainment what it is and how to use it
IG Live
Customers feedback: how to work with positive and negative feedback
Homework
Day 2: Growth strategies (3 hours)
Page growth strategies: all ways to grow the page, organic and paid;
Hashtags and geotags usage
Viral content: how to create it
Influencer marketing: how to choose the right influencers and make them work for you
3 types of giveaways
Homework
Day 3: Ads (3 hours)
Setting up Facebook Ads Manager
Page safety: main rules (FB, HIPAA)
All types of targeting: targeting to gain new IG & FB Followers and targeting to acquire new patients
Ads for patient retention
Building of effective sale funnel: RACE and AARRR marketing models
Homework
1. 3h Online presentation
2. Facebook Private Group to support and Facebook Alumni Group with discounts
3. Useful handouts and social media workbook to systematize your knowledge and track your progress
4. Zoom platform: easy access to the webinars
DatesWebinar takes place once quarterly. 3 sessions are conveniently scheduled on Monday, Wednesday and Friday of the webinar week, leaving one day in between the sessions to assure that each participants has sufficient time to work on the homework.
Records All webinar sessions will be recorded and uploaded to private Facebook support group. If you got hangover and decided not to show up, you always cab watch the records in Facebook Private Group. 1 month access is available
ZoomWebinar is carried out via Zoom video conferencing platform. It is easy to use, does not require download and installation of an app, has a provision for chat during the webinar and allows to record the session. Recorded webinar sessions are uploaded to Facebook support group immediately after the session end.
Homework You are not obliged to do homework, but we kindly suggest doing it. Masha and the experts of The Setters Academy will be checking your homework
You will get useful handouts and a checklist with your step by step plan to grow
Live time support Facebook Private Group for our alumni get out courses here with discount, ask questions, discuss your idea with colleagues
Group size 6-10 students to assure individual attention to all the participants
Webinar length 3 hours/each
Price $900/student (1 hour of personal consultation with Masha costs $219, 3 day webinar takes 9 hours, you save $1071)
Special Offer Bring a colleague and get a 20% discount!
Have questions left? Email us at academy@thesetters.agency
with content as unique as you are - your personal customized GIF!
Impress and engage your audience
Add branded content to your Insta Stories
Showcase your expertise (“She/he has branded GIFs! Must be famous!”)
1. Fill out the form below – we will contact you
2. Have fun - shoot a video of yourself smiling, laughing, crying, dancing…Everything you would love to have as your GIF. Don’t forget about “useful” GIFs like: Swipe Up, Swipe Left, Sad, Happy, Attention! New Post, Whoops, Yay, Like, Dislike. It will take you 10 min
3. Upload your video/videos to your DropBox/Google Docs and send us a link to it
4. Give us 3 business days and get your GIFs to your DropBox/Google Docs. Start impressing your followers!
1. Starter Pack 10 GIFs - $350 (minimal order)
2. Additional GIF - $50/each
3. 20 GIFs Pack - $600
Want more? Copyright your custom GIFs and allow your followers to use it for a free shout out! Your GIFs will be right in GIF Search of Instagram! (Ask us about this option)
Targeting / Strategy / Landing pages
Sales Growth, bringing new clients
Veronika Jeanvie Haute Couture House was established in 2007 by Veronika Jeanvie a top European designer for bridal wear. The house is famous for its seductive chic and audacious mix of sophisticated retro, boheme and French charm. It was developed under the influence of the House mentor world-famous designer Paco Rabbane. Jeanvie came to The Setters Agency wanting to use Instagram and Facebook ads to sell their dresses. Average purchase price is €1500. The company has locations in Paris and Milan. Marketing budget is €500-650/monthly.
1. We created a landing page with a very attractive offer: an appointment with the designer for personalized fittings. Landing pages were launched in 4 languages (French and Italian – to attract local customers, English and Chinese – to attract high income tourists). We adapted all landing pages for mobile and desktop versions.
2. We set up Facebook Pixel and Event codes on all pages to catch leads and send them to the client’s email box.
3. We created campaigns targeting customers who are getting married soon and are searching for wedding dresses. Customers should have above average incomes.
1. From July 1st to November 12th we’ve spent €2134,56 on ads with a total marketing budget of €3934,56 (including agency fee)
2. The campaign brought 112 leads and €13,800 in revenue (not including appointments that were booked for December 2019-January 2020)
3. ROI = 250,7%
Our next target for this client is to increase the number of appointments per month (x3)
Step by step guidebook
For bloggers, businesses and social media experts.
Here is what you find inside of the guidebook:
Types of collabs. What should you choose and what are your goals?
Where to find a blogger
How to analyze a blogger to make sure they don’t have fake followers or likes and can be useful for your business
How to pitch a blogger. Ready-to-go texts
Conditions to discuss before a collab
What to request from a blogger
How to analyze the collab’s results? Formulas to use
Perfect for anyone who has an Instagram account and wants to monetize it.
Perfect for anyone who want to learn how to run Facebook and Instagram ads.
Ads Expert course with professional support of our ad experts.
Perfect for anyone who has an Instagram account and wants to monetize it.
Ads Expert course with personal consultation of Social Media strategist.
Perfect for aesthetic providers, practices and their social media managers.
18 pages step by step guidebook on how to work with the bloggers.
You are now being redirected to the payment page. If you are not redirected automatically within a few seconds, please click the "Proceed" button below.
You are now being redirected to the payment page. If you are not redirected automatically within a few seconds, please click the "Proceed" button below.
You are now being redirected to the payment page. If you are not redirected automatically within a few seconds, please click the "Proceed" button below.
You are now being redirected to the payment page. If you are not redirected automatically within a few seconds, please click the "Proceed" button below.
You are now being redirected to the payment page. If you are not redirected automatically within a few seconds, please click the "Proceed" button below.
You are now being redirected to the payment page. If you are not redirected automatically within a few seconds, please click the "Proceed" button below.
You are now being redirected to the payment page. If you are not redirected automatically within a few seconds, please click the "Proceed" button below.
You are now being redirected to the payment page. If you are not redirected automatically within a few seconds, please click the "Proceed" button below.
You are now being redirected to the payment page. If you are not redirected automatically within a few seconds, please click the "Proceed" button below.
You are now being redirected to the payment page. If you are not redirected automatically within a few seconds, please click the "Proceed" button below.
