Courses & Webinars

Intensive Webinar Training “Instagram & TikTok for Aesthetic Practices, Providers and Their Social Media Managers”

  • Are you an aesthetic provider, practice or their social media manager?

  • Did you try to market your services on Social Media but didn't get the results you wanted and feel that it doesn't work for you?

  • What's keeping you from making a bigger impact on Social Media, translate those results to profits, get more patients and scale your business?


Here is your chance to find an answer to all these questions!


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SWIPE LEFT FOR MORE PROGRAMS

Instagram Essentials

This course is perfect for anyone who has an Instagram account and wants to monetize it. No matter who you are: a blogger, a business owner, a social media expert. We will teach you:

  • How to set up your page correctly: make your page searchable for new users, make your account safe from banning and hacking, create an attractive profile picture and write the perfect bio.

  • How to create highly engaging content.

  • How to do storytelling that sells and engages.

  • Where to get ideas for your posts.

  • What tools to use.

  • How to grow your page followers: all the organic and paid methods that exist.

  • And much more.


The only reason NOT to get this course - If you already are a big blogger/brand with a well-established content and growth strategy. See you later, Kim K.

If you are a beginner, or your page isn’t growing as fast as you want, the course is exactly what you need.

Any questions left? Contact us! We’d be happy to help.


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Ads Expert

What we love about Facebook/Instagram ads is that their targeting options are endless. Here are some examples of the powerful search tools available.

  • Find clients who live nearby and are looking for services close to their place.

  • Find customers who are planning to get married in the coming months.

  • Reach customers who have a birthday coming up and may be looking for a venue or some way to treat themselves.

  • Set up retargeting and reach customers who visited your website or watched your Instagram video for, let’s say, 1 min, but didn’t place an order for some reason.

  • Down-sell, cross-sell or up-sell to your current customers.

  • Find your clients everywhere: Facebook, Instagram, messenger, third-party websites.

  • Target people with a certain income or working in certain fields or positions, living in a specific district of your city. People with specific interests and behaviors.


ENDLESS targeting options! No matter what you are looking for: traffic, leads, video views, followers or post interactions - you can get everything with Facebook and Instagram ads. And for a better price than Google or Yelp ads. The power can be yours! IF, you know how to use it. In this course we will teach you HOW. Step by step, detail by detail. Even if you are clueless about social media and have never worked with any ads before, we will explain to you how it’s done using simple language and very detailed tutorials.

Any questions left? Contact us! We’d be happy to help.


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THE ART OF COLLABORATION WITH BLOGGERS: Step by step guidebook

  • Want to work with influencers but don’t know where to start?

  • Not sure how to choose right influencers for cost-effective collab?

  • Are you worried you’ll waste your budget on influencers with fake followers and likes?


This is a must-have guidebook for managing your social media on your own or for social media managers servicing multiple businesses. In the guidebook we outline the steps you need to take to find, pitch, collaborate with the bloggers and analyze your results. Written by Masha’s Varnavski, Chief Strategist of The Setters Agency, this Guidebook condenses experience and knowledge gained from conducting over 5000+ successful collabs.


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3-Hour Webinar Training “Facebook and Instagram Ads for Aesthetic Practices and Providers”

  • Do you run an aesthetic practice?Are you an aesthetic provider?

  • Annoyed that you can’t use before & after pictures in your ads?

  • Had enough of Facebook/Instagram taking down your injection videos?

  • Tired of your ads being rejected?


Join in our webinar to learn how to run HIPAA compliant ads to gain new followers and attract new patients.


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WHO WILL BENEFIT FROM OUR COURSES & WEBINARS?

  • 1. Business owners

    If you’ve just set up an Instagram or Facebook page for your business and want to know how to manage it, we will teach you.

    If your page is as old as the Backstreet Boys’ songs, but it doesn’t bring you clients and doesn’t grow at all, we will help to fix it.

    If you want to get more followers, sales, clients, website leads, video views, etc. – you’re in the right place.

    Thinking of cross-sell, down-sell, up-sell? Retargeting? Customer acquisition and retention? We’ve got you covered!

  • 2. Instagram bloggers

    Do you dream of getting more followers and monetizing your blog? Need higher post reach and more post impressions? Is your Engagement Rate very low and you want to fix it? Let’s get started!

  • 3. Freelancers and social media specialists of any level

    If you want to build your career in Social Media, remember: if you know how to bring sales and followers to your client, you are priceless. We can make you priceless.

    Our signature courses are useful even if you’re an experienced Social Media specialist. The courses are based on our combined years of experience (10+ years!). You’ll learn tricks you’ve never heard of before.

Signature Courses & Webinars by
Masha Varnavski

- Social Media/ Digital Marketing Manager with 10 years of experience
- Former Head of Social Media for LightInTheBox, leading international e-commerce company, $86M US IPO
- Social Media corporate trainer for big international companies
- CEO of The Setters Social Media Agency
- Directed launch of 12 social media channels
- Total followers gained over 15M
- Social Media revenue increase from 160% to 320% (for different projects)
- 100+ satisfied clients
- Facebook Certified Ads Professional

Facebook Certification

Questions

Q:  ARE THESE COURSES RIGHT FOR ME?

A:   We designed our courses and webinars with a lot of crossover appeal so if any of the following sounds like you, you’re in the right place.
- Business owners. Learn how to get more followers for your social media business pages, more traffic to your website, more leads and sales, increase your brand awareness and earn your customer’s loyalty. - Bloggers. Learn how to gain more followers, increase your engagement and start monetizing your blog.
- Social media beginners looking to become experts. If you want to build a career in Social Media and start earning MORE, all of our courses are must haves.
- Experienced SM managers. If you already work in Social Media, we will help you level up your knowledge.
You’ll learn tricks and strategies you’ve never heard of before. Gain efficiency and streamline your workflow.

Q:  WHAT ARE THE DIFFERENCES BETWEEN COURSE TIERS?

A:   Ads Expert Course has 3 tiers:
- Ads Expert: You work on it all on your own.
- Ads Expert+: You have homework and the professional support of our ad experts.
- Ads Expert Premium: You have 1 consulting session with our expert at the end of the course, so you can ask questions about ads, get help with problems you faced or even get help to set up a campaign together.
Our Instagram Essentials Course has 2 tiers:
- (a) Instagram Essentials: 20 days of access
- (b) Instagram Essentials+: evergreen access to all current and upcoming lessons. This is a great option because instagram changes fast and we will help you keep up by regularly posting content to learn the new trends and rules.

Q:  HOW DOES IT WORK?

A:   Courses. We give you access to the course platform for 20 days. Your study schedule is completely up to you. Study whenever and wherever you want. After 20 days you can extend your access for an additional fee. Webinars. Webinars are carried out via Zoom video conferencing platform. Recorded webinar sessions are uploaded to our Facebook support group immediately after the session

Q:  WHAT COURSE/WEBINAR SHOULD I GO FOR?

A:   It depends on your goal.
- If you have a well-established blog or business and you want to start using ads to get more followers or sales, choose “Ads Expert”. This course is also perfect for SM managers of any level.
- If you’re just starting your Instagram journey,your page isn’t growing as fast as you want, or your Post Reach/Engagement is very low, go for “Instagram Essentials”.
- If you are an aesthetic practice/provider or their social media manager, check out our webinars for aesthetic businesses.

Q:  WHAT DO YOU GUARANTEE?

A:   No vague information. Only proven strategies and tactics that you can learn and apply to your business right away. We are confident in our quality content and clear delivery, if you are unhappy with the course, let us know by email within the first 2 days and get all your money back.

Q:  HOW DOES IT LOOK?

A:   Courses. You will have access to the text modules and video modules located on our educational platform. Our bonus material can be downloaded. Webinars. Every webinar of ours lasts 3+ hours and contains 50-150 slides.

Q:  WHAT IS THE DIFFERENCE BETWEEN THE TWO WEBINARS FOR AESTHETIC BUSINESSES?

A:   3-Day Webinar Training “Instagram for aesthetic practices, providers and their social media managers” is dedicated to your Instagram development. 3-Hour Webinar Training “Facebook and Instagram ads for aesthetic practices, providers and their social media managers” is for those who have a marketing budget and are consider spending it on Facebook/Instagram ads.

Q:  WILL THE GUIDEBOOK “HOW TO COLLAB WITH INFLUENCERS” BE HELPFUL FOR ME?

A:   YES if you are considering working with influencers. The guidebook will help you make smart choices when organizing your collaboration and will help you choose the RIGHT influencers so you don’t waste your budget. However, if you bought our Instagram Essentials course (or are planning to get it), don’t buy the guidebook – it’s already included in the Instagram Essentials Course!

Q:  WHAT ABOUT CUSTOMER SUPPORT?

A:  We provide in-house customer support. So if you face any problem (technical issue with the platform, can’t access the platform, etc.) or you have any questions, just email us: academy@thesetters.agency

Q:  WHAT DO I NEED?

A:  You will need a phone/tablet/laptop and Internet. That’s it.

Q:  HOW DO I PAY?

A:   Simply choose your plan and proceed with payment. We accept all types of credit/debit cards.

Feedback
from
our
students

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Masha, your session was incredibly impactful and provided wonderful insight into how practices can effectively utilize Facebook and Instagram to communicate with existing, and acquire new patients.

Edward Wynne, Senior Director of financial services
and Allergan Practice Consulting (APC) operations for BSM Consulting

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- The social media session was incredible, just a little long. Very good information though - and not "fluff" - which was great.
- Masha was incredibly knowledgeable and passionate about social media marketing. It was a lot of information crammed into one session. I found myself making sure I kept it real, realizing many of my accounts are needing the basic fundamentals of how to best approach marketing with social media.

Allergan Practice Consulting managers

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Masha, thank you so much for your ads course! I previously tried the free course by Facebook, thinking it would be enough. But, turns out, it wasn’t. Your course completely changed my understanding of how to run Ads on IG and our whole marketing approach. I’m now using my new knowledge to promote my next pastry master class. Thank you again! 🧡

@@patisserie_de_nicole

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Thank you for your detailed and informative ads course. I’ve never imagined so many targeting opportunities. I used the blue promote button to promote our posts and thought I was running ads. The information about USPs and mindmaps is just. We are actually planning to use it for our Google ads as well - little trick for your future students.
The only thing I regret - that I didn’t buy the plan with ads expert help. We prepared the media plan based on your suggestions, but it would be great if your experts could check it out. Let me know if there is a way we can upgrade our plan. THANK YOU again!

@@viaila.kz

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Masha, I just wanted to say thank you for your ads course! I found it very informative. It's not a bunch of fluffy and vague information, it’s truly step-by-step guide into ads marketing. Definitely worth the investment! I also want to thank your course support team. They always responded to my questions in such a timely manner. I will highly recommend you guys, very satisfied with the course so far and the quick responses.

@@na_banglebracelets

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Thank you for the exceptional course...every word of my feedback was true..hope, I can attend your next courses soon!

@@budabernadett

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Loving your webinar for aesthetic practitioners. The amount of data you bring to the table to support your claims is amazing. I had to pause halfway yo give my page, picture and description a complete overhauled because I couldn't wait until the end to put your guidelines into practice. So thank you! Consider me a happy customer.

@@dr_joshua_london

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I’m loving the course. Im from colombia and i was worry about the english, but is so easy to understand, it has a lot of information that i even think i have to make in my business profile, the examples of the account in every lesson are perfect to understand the content. I hope this will help me to improve in many ways!! Thank you so much!!

@@kanowatravel

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Masha, I want to say BIG THANK YOU for the course Instagram Essentials and also for your generosity that allowed me to finish the course with some delay because of my situation. I must admit that in the beginning, I did not consider the course seriously and thought it would be just an introductory to buy the next level.However, I was amazed at the amount of useful information and the volume of the course! I got so many tips so now I need time to digest it and implement to my business account :) Thank you once again!!!

@@skazkalovers_world

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Thank you so much for creating your Instagram social media course! I am learning so much & LOVING all of the valuable information that’s shared in there. It’s easy to be overwhelmed with knowing the latest & greatest but what I greatly appreciate is how simple & easy you make it to understand. I hope you’ll do more of these so I can stay in the loop as I grow my businesses. Thanks again - you & your agency are amazing!

@@alexandraromney

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Loving the Instagram Essentials course! Will start implementing as much as I can soon!

@@drsuemin

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My name is Lizz. I’m one of the certified advanced Esthetician’s at VIDA. I’ve recently been taking Instagram Essentials Course to help me gain more information on how to make this page the best it can be. And let me tell you I loved the course! So much good info about Instagram top trends, showing more of what you (viewers) want to see, and reinforcement of being your authentic self ❤️

@@vidaaesthetic

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Definitely loving your course. Fun, enjoyable and easy to understand. You give the best explanation by far for how you can find your niche.

@@targetonsocialmedia

CHOOSE YOUR FREE GUIDE

We’ve made put a lot of high yield content into our guidebooks and cheat sheets and we are crazy enough to give it away for free. Choose the one you need!

Free Guidebook

How To Set Up Facebook Business Manager To Run Ads

I need it

Free Instagram Roadmap

Steps By Step
Strategy

I need it

Research: Instagram giveaways

Giveaways With Celebrities: The Way To Boost Your Growth or...To Kill Engagement?

I need it

Are you an aesthetic practice or a provider?

Sign Up  TO OUR DIGITAL MARKETING CLUB!

CHOOSE YOUR PLAN

To see the detailed plan of each course, go HERE.

Intensive Webinar Training
$600

Instagram & TikTok for Aesthetic Practices, Providers and Their Social Media Managers.

  • Types of collabs.
  • How to grow your Instagram and TikTok.
  • How to acquire new patients with Instagram and TikTok ads.

Instagram Essentials
$85

20 days access. Perfect for anyone who has an Instagram account and wants to monetize it.

  • Content strategy.
  • Page growth strategy.
  • Ads strategy.
  • How to write posts that engage.
  • Downloadable bonuses.
  • And much more...

Instagram Essentials +
$135

Evergreen access to all existing and upcoming lessons of Instagram Essentials course.

  • 7 text modules.
  • 1 video module.
  • 7 downloadable bonuses.
  • 1 review quiz.
  • 3 metric tons of valuable information.

Ads Expert
$289

Perfect for anyone who wants to learn how to run Facebook and Instagram ads.

  • 7 text modules.
  • 1 video module.
  • 7 downloadable bonuses.
  • 1 review quiz.
  • 3 metric tons of valuable information.

Ads Expert+
$349

Ads Expert course with professional support of our ad experts.
It includes:

  • Access to Ads Expert Course, bonuses and review quiz.
  • Tasks (homework).
  • Homework checks and feedback by our team professional ad experts.

Ads Expert Premium
$489

Ads Expert course with personal consultation of Social Media strategist.

  • Access to Ads Expert Course, its bonuses and review quiz.
  • Personal one-on-one consultation (1.5h) with Masha Varnavski.

GET MORE INFORMATION ABOUT OUR COURSES

Need more information about our educational courses? Fill this form out to let us know. Our experts will contact you.

Thank you!

We received your request. We will contact you soon!

Ads Expert

Learn how to use Facebook and Instagram ads to get more followers and drive sales.

For bloggers, businesses and social media experts.

Course contents

Our Ads Expert course contains text modules, video lessons and downloadable bonuses. We estimate it will take you about 20 to 30 hours, start to finish.

MODULE 1: LEARN HOW ADS WORK

  • 1.1 Introduction: What Facebook can do for your business.

  • 1.2 Facebook Ads Manager and Business Manager: what it is and how to set it up? Facebook Ads navigation panel.

  • 1.3 Ad structure: the 3 levels of your ads.

  • 1.4 Ad settings: objectives, audiences and formats.

  • Bonus: “Facebook Business Manager Setup” Guidebook.

Module 2: GET PREPARED

  • 2.1 Getting to know your customers (target audiences). Creating a customer portrait.

  • 2.2 Identifying your product/service. Unique Selling Proposition (USP) and how to use it as your advantage.

  • 2.3 Creating a mind map for your audiences and USPs.

  • 2.4 How much to invest in ads? Planning your ad budget and creating a media plan.

  • 2.5 Facebook auction: how it works and how to win it.

  • 2.6 Preparing your website, Facebook and Instagram pages for traffic.

  • 2.7 Landing pages.

  • 2.8 Facebook Pixel and Events: why you need it.

  • Bonus 1. Media plan template.

  • Bonus 2. Ultimate Pre-Campaign Checklist for Your Website.

  • Bonus 3. Facebook cover template.

Module 3: CAMPAIGN LEVEL

  • 3.1 Types of campaign objectives.

  • 3.2 Choosing the right campaign objective.

  • 3.3 Creating Campaigns. Basic settings.

Module 4: AD SET LEVEL

  • 4.1 3 types of audiences: custom audiences, core audiences and lookalike audiences.

  • 4.2 Ad placements: what placement to choose.

  • 4.3 Optimization and delivery. Cost control.

  • 4.4 Learning phase and conversion windows.

  • Bonus: Ready-to-go audiences for different types of businesses.

Module 5: AD LEVEL

  • 5.1 Ad formats and placements. Learn how to match your campaign objective with the right placements and ad formats.

  • 5.2 Post Boosting and Post Promotion.

  • 5.3 Step-by-step ad creation.

  • 5.4 10 rules of successful ad texts. AIDA model. Algorithm for perfect text creation.

  • 5.5 10 rules for choosing photos/videos for your ad. Step-by-step guide for finding photos/videos.

  • 5.6 UTM-metrics: how to write tracking codes.

  • Bonus 1: Ad Formats (sizes, dimensions, ratios, texts).

  • Bonus 2: Free and paid sources for photos and videos.

Module 6: SPECIFIC TYPES OF CAMPAIGNS

  • 6.1 Campaigns for gaining Facebook and Instagram followers. Tricks you must know.

  • 6.2 Campaigns for collecting leads: when and how to use them.

  • 6.3 Campaigns for e-commerce: product catalogs, sales funnel, sales tracking.

  • 6.4 Ads in WhatsApp and Messenger.

  • 6.5 Facebook offers.

  • 6.6 Offline Sales. Store Visits. Events.

  • 6.7 Campaigns to get mobile app installs.

Module 7: TRACK AND ANALYZE YOUR RESULTS

  • 7.1 Main metrics: Reach, Impressions, Results, CPR, Link Clicks, Clicks (all), CPC, CPM, CTR, Frequency, Quality ranking.

  • 7.2 5 steps to analyze your campaign.

  • 7.3 Tips: What to do if your campaign gets weak results or stops working.

  • 7.4 Automated rules for your ads: set them and forget them.

  • 7.5 Ads testing. A/B (split) tests: how it works and how to create it.

Module 8: FUNNELS, EVERGREEN CAMPAIGNS. AD ACCOUNT SAFETY

  • 8.1 Marketing sales funnels based on Facebook ads.

  • 8.2 Evergreen campaigns.

  • 8.3 Ad account safety: what to do if Facebook disabled your ad account.

Module 9: ADDITIONAL LESSONS

  • 9.1 Video lesson: step-by-step ad campaign creation.

  • 9.2 Review quiz.

  • 9.3 Homework.

Get it Now

WHO IS THIS COURSE FOR

Don't know if this course is right for you? We designed it to be useful for:

  • Freelancers & Social Media specialists If you want to build your career in Social Media, remember: if you know how to bring sales and followers to your client, you are priceless. What we teach will make you indispensable. It will be useful even if you’re an experienced Social Media specialist. The course is based on our combined years of experience. You’ll learn tricks you’ve never heard of before.

  • Business owners If your marketing budget is limited and you can’t afford to hire an agency to run your Facebook and Instagram ads, learn how to do it yourself! Or get this course to educate your social media manager. Investing in yourself/ your team members always pays huge dividends.

  • Instagram bloggers Do you dream of getting more followers and monetizing your blog? Then learn how to run ads that bring you followers! If you sell your own merch or have another type of business, this course will help you understand how to boost sales.

I want it

About the Author

If you are not yet a follower of Masha Varnavski's Instagram page with social media tips and tricks, or you’re not sure why you should choose her course out of the hundreds of other Instagram courses, here’s what sets us apart from the competition:

Masha Varnavski

  • Social Media/ Digital Marketing Manager with 10+ years of experience

  • CEO of The Setters Social Media Agency

  • Facebook Certified Ads Planning and Buying Professional

  • Experience managing multi million dollar advertising budgets

  • Social Media revenue increase from 160% to 320% (across projects)

  • Directed launch of 12 social media channels

  • Total followers gained over 15M

  • 100+ satisfied clients

  • Facebook Certified Ads Professional

We are Facebook Certified

Learn from Facebook ads professionals

3 TIERS

  • Tier 1 Ads Expert Self-paced learning. Perfect for anyone who wants to DIY while following expert’s written detailed instructions for Facebook and Instagram ads.

  • Tier 2 Ads Expert+ Ads Expert course with professional support of our ad experts. Perfect for anyone who needs the support at the beginning of their ads journey. After taking the course, you can do homework and send it to our experts. We will check it, make high yield corrections and suggestions. Skip the trial and error. Our constructive feedback will improve the results of your first campaigns with lightning speed. Start your journey with professional support!

  • Tier 3 Ads Expert Premium Learn the course material, write down your questions, get homework feedback PLUS a one on one 60 minute consultation with Masha Varnavski, our Facebook Certified Ads Professional . You will be able to discuss your planned campaigns, receive useful insights, suggestions and tips related specifically to your project and goals.

Okay, okay, I want it!

WHAT ELSE?

We want to ensure that you get maximum benefit from our course and stay in-the-know even after you complete it. That's why, in addition to the course we offer:

  • Online support Read the material, watch the videos and leave any questions you get along the way right on our educational platform. Our social media experts will reply to your questions within 48 hours.

  • More tips in our FB group You’ll be invited to join our private Facebook group for our Social Media Academy Alumni. Here you get evergreen access to all social media news and updates, as well as exclusive member discounts for our current and upcoming educational programs and social media services.

  • Our guarantees We are confident in our quality content and clear delivery, if you are unhappy with the course, let us know by email within the first 2 days and get all your money back.

Okay, okay, let's go

Still not sure?

Email us with your questions!

Good luck in your Ads journey!

Instagram Essentials

Learn how to grow and monetize your Instagram account. EVERYTHING you need to know about Instagram.

For bloggers, businesses and social media experts.

Course contents


So many times you’ve been told by various Instagram marketing consultants: “If you open an Instagram account and showcase your products/services in it, CLIENTS WILL COME…”


And so you’ve:

  • Opened an Instagram account

  • Wrote and rewrote your BIO to perfection (or so you thought…)

  • Spent hours on Canva, designing your feed

  • Consistently posted “something” every day

  • Added 30 hashtags to each post

  • Regularly boosted all your posts, etc.

Hoping that IF you keep doing that, eventually orders will start pouring in but it never happened...

You were left alone to watch other people in your industry sell on Instagram like crazy and wonder: “What am I doing wrong?”

We understand how frustrating this might feel!

Right now the Instagram algorithm might seem like a mysterious black box that only few can decode and master. But what if we tell you that you don’t need to be a celebrity, you don’t need to hire a professional Social Media Manager or spend thousands of dollars on advertising to supercharge your Instagram account? You ONLY NEED 15 HOURS to master Instagram and start monetizing it! Take a look at some of the results we were able to deliver for our clients using techniques and approaches that are described in our INSTAGRAM ESSENTIALS course.




  • Learn how to gain thousands of REAL followers from a single collaboration with a blogger. Check out the results of the recent collab we did for our client:

  • Learn what to write so your followers start SAVING and SHARING!

  • Learn how to make posts bring you HUNDREDS of new followers and THOUSANDS of profile visits ORGANICALLY.

  • Learn how to increase the number of message requests in your DM.

  • Learn how to get a stable page growth month over month(organically).

  • Learn how to get a SHARP page growth with ads help.


Think for a minute, what would happen to your business if you were able to make Instagram show your products/services to your target audience, bring you new leads and generate sales every day? Is it worth spending 15 hours to learn high yield content with easy to follow steps? Join the course today and transform the way you market on Instagram by the end of the week!



Here are some pearls you will find in our INSTAGRAM ESSENTIALS course




  • Instagram BIO hacks you wished you knew earlier Simple tricks that can increase your account visibility 3x (Module 2)

  • What, when and how to post to consistently be seen by your followers and featured on Instagram Explore Your complete content cookbook that will make your followers hungry for each new post form you (Module 3)

  • Top strategies to make your visual content POP How to build a visually cohesive feed without spending $ on a professional photographer (Module 4)

  • How to turn your followers into chatter boxes Receive meaningful comments for each of your posts by choosing the right content to get people out of their comfort zone and commenting (Module 3.6)

  • Everything you need to know to boost your account growth All the growth strategies out there: just pick what suits you and watch your account grow (Module 7)

  • Instagram Ads mastery Learn how to reach new audiences based on interests, location and demographics. Don’t know who is your perfect follower? I have a secret hack for you in Module 8!

Course plan

Module 1: Get prepared

  • 1.1 What can Instagram do for you?

  • 1.2 Choosing your Instagram niche

  • 1.3 Identifying your blog/product/service USPs (Unique Selling Points)

  • 1.4 Getting to know your target audiences and competitors

  • 1.5 Personal branding as a cornerstone of your Instagram strategy

  • 1.6 Top 10 Instagram trends in 2021

Module 2: Instagram basics

  • 2.1 Instagram safety

  • 2.2 Choosing your account type

  • 2.3 Choosing your profile picture

  • 2.4 Instagram search optimization: how to make your page easy to find

  • 2.5 SEO trick to make your Instagram page searchable on desktop

  • 2.6 A Bio that makes your page irresistible to follow

  • 2.7 Link in Bio: how to use it wisely

  • 2.8 Address field and contact details: the trick you didn’t know about

  • 2.9 Instagram algorithm. How to get to Top Posts. 10 things that drop your Reach. 10 tricks to boost Post Reach

  • 2.10 Instagram Insights: how to learn from it, understand it and use for your benefits

Module 3: Content strategy

  • 3.1 5 must have types of your content: how to use them. 5 rules of perfect content strategy

  • 3.2 7 Content formats: when and what format to use

  • 3.3 Carousel post - new trend on Instagram!

  • 3.4 Instagram Highlights: how to use them effectively

  • 3.5 Formula for your Instagram Stories success

  • 3.6 Instagram Live and IGTV: how to use it. Proven tactic to boost your Page Reach with help of IGTV videos

  • 3.7 Boosting Engagement: what content to post for maximum likes, comments, shares, saves and other interactions

  • Bonus 1: The 15 best tools for content scheduling, page managing and analysis

  • Bonus 2: Template of your monthly content plan

Module 4: The visual concept of your feed

  • 4.1 An eye-catching, cohesive and consistent Instagram feed: 5 things that affect the look of your feed

  • 4.2 Covers for your Stories Highlights and video posts

  • 4.3 Your home photo studio: the tools to get for successful blogging

  • 4.4 Flat lays 101

  • 4.5 10 basic rules for perfect photo shots and photo editing from top bloggers

  • Bonus 3: The Best tools for photo and video editing

  • Bonus 4: The Best tools for beautiful Stories

Module 5: Copywriting and storytelling

  • 5.1 3 secret ingredients of highly engaging post captions

  • 5.2 The “ASA” formula for your post caption: easily write a likable caption that sells

  • 5.3 Topics that make your followers talk in comments

  • 5.4 Fonts for your post captions: how to change them and when you need it

  • 5.5 Hashtags: how to use hashtags as your content rubricators

  • Bonus 5: 50 post ideas for your Instagram

  • Bonus 6: Perfect post caption check-list

Module 6: Everything else you need to know

  • 6.1 How to develop your personal style for Instagram content

  • 6.2 How to create viral content

  • 6.3 Instagram shopping tags and booking appointments via Instagram: setup

  • 6.4 The Easy way to download Instagram content

  • 6.5 Where to find your perfect Social Media manager, how to choose the right one and how to track their results

  • 6.6 Support pod: what it is and how to use it

  • 6.7 Content calendar: why you need it

  • Bonus 7: List of active support pods

Module 7: Instagram page Growth

  • 7.1 List of all methods to gain followers: divided by efficiency, price and time

  • 7.2 Hashtags and geotags: right way to use these. Shadowban – how to find out you’ve been shadowbanned and how to fix it

  • 7.3 Effective commenting strategy: get new followers with one comment

  • 7.4 SFS, barters and free “featured by”

  • 7.5 Massliking, massfollowing, masslooking and direct messaging: what it is, how to use it safely and effectively

  • 7.6 Instagram challenge: providing value in exchange for following

  • 7.7 Instagram Face filters as a way to grow followers

  • 7.8 4 types of Instagram giveaways

  • 7.9 Word of mouth: the way to get the most loyal followers

  • 7.10 How to find the right blogger to work with, how to pitch a collaboration and how to track the results

  • 7.11 The easy way to find Instagram bloggers for a collab at NO fee

  • 7.12 How to launch Instagram ads on Instagram page and via Facebook Ads Manager. Secret tricks to gain followers with ads

  • 7.13 Lead magnet: why you need it and how to create it

  • 7.14 Tagging in Stories to gain new followers and clients

  • 7.15 Optimizing your collaborations with bloggers: How to get the most out of any partnership

  • Bonus 8: Common banned and restricted Instagram hashtags

  • Bonus 9: Ready-to-use pitch to send out to bloggers

  • Bonus 10: Checklist: get your Instagram account ready for the promotion

  • Bonus 11: The Art Of Collaboration With Bloggers: Step by step guidebook

  • Bonus 12: Research: Instagram Giveaways with celebrities - to sponsor or not

Module 8: Video lesson for Instagram ads

  • 8.1 Watch the video to learn how to set up and run Instagram ads that bring your followers, boost your post engagement and even retarget your current followers who have stopped seeing your posts due to the Instagram Feed algorithm.

Get it Now

Who is this course for

Instagram Essential is a course for EVERYONE. We will show you how to use the power of Instagram to get more clicks, subscribers and SALES, no matter what you sell or who you sell it to! If you’ve ever been frustrated by lack of sales, lack of subscribers and clicks - this is the course you’ve been looking for!

  • Freelancers & Social Media specialists If you want to build your career in Social Media, remember: if you know how to bring sales and followers to your client, you are priceless. We can make you priceless. It will be useful even if you’re an experienced Social Media specialist. The course is based on our combined years of experience. You’ll learn tricks you’ve never heard of before.

  • Business owners If you’ve just set up an Instagram or Facebook page for your business and want to know how to manage it, we will teach you. If your page is as old as the Backstreet Boys’ songs, but it doesn’t bring you clients and doesn’t grow at all, we will help to fix it. If you want to get more followers, clients, website leads, video views, likes, comments, shares etc.

  • Instagram bloggers Do you dream of getting more followers and monetizing your blog? Need higher post reach and more engagement? Is your Engagement Rate very low and you want to fix it? We’ve got you covered

I want it

Course feedback

We have over 600 students from 30+ countries (and counting). We don’t do fluff. We are not here to waste time with theory and hand waving. This is all about practical, ready to use tools, hacks and guides. Check out feedback from business owners and Social Media Managers just like you!

Client
Client

Okay, okay, I want it!

Our Instagram Essentials course is the culmination of over 15 years of study, hard work and rigorous experimentation. We’ve systematised all this knowledge for you, so you don’t have to spend years with trial & error and guesswork. We will teach you what MATTERS, what WORKS, and what SELLS.

About the Author

If you are not yet a follower of Masha Varnavski's Instagram page with social media tips and tricks, or you’re not sure why you should choose her course out of the hundreds of other Instagram courses, here’s what sets us apart from the competition:

Masha Varnavski

  • Social Media/ Digital Marketing Manager with 10+ years of experience

  • Former Head of Social Media Team of international e-commerce company

  • Social Media corporate trainer for big international companies

  • CEO of The Setters Social Media Agency

  • Directed launch of 12 social media channels

  • Total followers gained over 15M

  • Social Media revenue increase from 160% to 320% (for different projects)

  • 100+ satisfied clients

  • Facebook Certified Ads Professional

You can become an Instagram PRO in just 15 hours!

WHAT ELSE?

We want to ensure that you get maximum benefit from our course and stay in-the-know even after you complete it. That's why, in addition to the course we offer:

  • Our guarantees If you are unhappy with the course, let us know by email within the first 2 days and get all your money back. No questions asked. Does this sound fair?

  • Online support Read the material, watch the videos and leave any questions you get along the way right on our educational platform. Our social media experts will reply to your questions within 48 hours.

  • More tips in our FB group You’ll be invited to join our private Facebook group for our Social Media Academy Alumni. Here you get evergreen access to all social media news and updates, as well as exclusive member discounts for our current and upcoming educational programs and social media services.

Okay, okay, let's go

Still not sure?

Get 8 trial lessons and 1 downloadable bonus FOR FREE! Apply for it now!

Good luck in your Instagram journey!

Intensive Webinar Training

“Instagram & TikTok for Aesthetic Practices, Providers and Their Social Media Managers”

The ONLY webinar for Aesthetic practices and providers from leading in industry social media agency. We drive followers and sales for 30+ aesthetic practices and providers. Join the webinar to learn our best strategies! We provided the trainings for Allergan’s APCs and ADCs!

WHAT YOU LEARN

All about content (Record 1)

  • Content strategy: must-use types of posts for aesthetic practices and providers

  • UGC: how to make your patients produce content for you

  • Visual design of Instagram feed: why it's important and how to create visually consistent feed

  • Link in Bio: how to use it to benefit your sale funnel and book the appointments

  • Storytelling in posts: how to write posts that sell/gain likes/comments/shares

  • IG Stories: how to boost your Stories Reach x3-4 times in just 1 month

  • IG Live: how to use it to boost Page Reach

  • IG Reels: Where to get ideas for Reels and how to use

  • Customers feedback: how to work with positive and negative feedback

  • What satisfying videos and how aesthetic providers use them to get hundredthousands of followers

Q&A session

Instagram growth strategies (Record 2)

  • Page growth strategies: all ways to grow page, organic and paid by time, $$ and EFFORTS needed

  • Hashtags and geotags usage

  • Viral content: how to create it

  • Influencer marketing: how to choose the right influencers and make them work for you

  • Types of giveaways and how to use them

Q&A session

Instagram Ads (Record 3)

  • Instagram advertising policy

  • Tracking the ads your competitors run

  • Facebook Pixel for your website

  • HIPAA and Instagram ads

  • Ads to enhance your collabs with bloggers

  • Ads to gain new IG & FB Followers

  • Ads to acquire new patients

Q&A session

TikTok Strategy (Record 4)

  • TikTok algorithm and why it’s different from Instagram

  • Types of content you need to post on TikTok

  • TikTok proven Strategy: get your first 1000 followers in 1 month for your TikTok channel

  • TikTok Ads

Q&A session

Reviews on our previous webinars

If you are an aesthetic practice/provider (or their SM manager), and your IG/FB pages bring you followers/patients, join our new group4-day webinar  “Instagram and TikTok for aesthetic practices, providers and their social media managers”. No vague! Proven strategies only.

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Masha, your session was incredibly impactful and provided wonderful insight into how practices can effectively utilize Facebook and Instagram to communicate with existing, and acquire new patients.

Edward Wynne, Senior Director of financial services
and Allergan Practice Consulting (APC) operations for BSM Consulting

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- The social media session was incredible, just a little long. Very good information though - and not "fluff" - which was great.
- Masha was incredibly knowledgeable and passionate about social media marketing. It was a lot of information crammed into one session. I found myself making sure I kept it real, realizing many of my accounts are needing the basic fundamentals of how to best approach marketing with social media.

Allergan Practice Consulting managers

Check out previous reviews and webinar ratings:

The speaker Masha Varnavski

  • Social Media expert with 10+ years of experience

  • Former Head of Social Media for LightInTheBox, leading international e-commerce company, $86M US IPO

  • Most trusted Social Media expert among top surgeons, dermatologists and injectors

  • Most followed Instagram Social Media expert among aesthetic practices and providers

  • Top SM consultant recommended by Allergan

  • Over 50 clients in aesthetics worldwide

  • Each webinar held has been booked to 100% capacity

  • Social Media revenue gained: up to $1M per quarter

  • Over 15 Million total followers gained for her clients

Here is how with the right approach you can scale your Social Media channels in no time and turn them into main drivers of your profits.

What our clients say

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Masha Varnavski is an amazing social media strategist. I have been working with her and her team since May 2017. The results are stunning: My Instagram page grew from 30K followers to over 250K and became one of my main client sources. We used their services for content strategy, community management, Instagram ads and influencers. Can’t be more satisfied. These guys know what they’re doing.

Vladislav Grigoryants, Plastic Surgeon, Russia

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I am the owner of a boutique cosmetic plastic surgery practice in Fairfield county, CT. We selected the Setters Agency based on their reputation, and from previous experience of working with them on smaller projects. Thanks to the efforts of The Setters Agency team, the company is seeing high ROI for both projects (Facebook ads and Google ads). The team's project management style was instrumental in organizing the workflow of the projects from the beginning. The company felt that the team had their best interests at heart.

Flora Levin, Plastic Surgeon, USA

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I'm the owner of Studio Esthetique, cosmetic dermatology center with multiple locations in New York and over three decades in the business. We hired The Setters Agency to create Facebook and Instagram advertisement strategy. The agency is also responsible for executions of FB & IG ad strategy, its management and reporting to our internal marketing team. The Setters Agency was able to deliver a successful digital marketing service. We noted a dramatic increase in leads compared to their previous service provider. The team provided effective communication and workflow throughout the project.

Vlad Byhovsky, AANP, RN, MSM, MBA

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They’ve been really great and we’ve definitely noticed a big improvement in our leads, especially in Google. We’re also getting more qualified leads — more serious potential patients who are really interested in our services. Moreover, we’ve been doing a lot more consultations since we’ve started with them, just from getting more Google and Facebook leads. In connection with that, our sales have doubled if not tripled.

Dr. Dilip Madnani, Plastic Surgeon, MD, USA

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Our main targets were to grow our Instagram page, find brand ambassadors and bloggers to promote our cosmetology services and, of course, get new clients. Before we started working with Masha & her team we had no content strategy in place, our Instagram page had only 7000 followers and wasn’t successful in bringing us new clients. Everything changed since we started working with Masha and her team. Right now, we have a lot of followers and we continue working with them on increasing our Instagram sales. We’re 100% satisfied with the services we’re getting.

Olga, PR Manager, Russia

Webinar tools

1. 4 online presentations with over 70 slides each

Webinar Webinar Webinar Webinar

2. 1-month access to educational platform with webinar record and support chat.

3. 1-year access to our Digitize Your Practice! Club

Example of our club’s post schedule:

Webinar Webinar

4. Easy-to-use educational platform: anytime, anywhere, any device

Details

  • Records The webinar session is recorded and uploaded to our educational platform. 1 month access is available. Login and password to the platform will be sent to you via email

  • Marketing club 1-year access to our Digitize Your Practice Club (regular price $8.99/month, you save $107.88)

  • Price $600/student (1 hour of personal consultation with Masha costs $219)

  • Webinar length 4 records (2 hours/each)

Get it Now

The art of collaboration with bloggers

Step by step guidebook

For bloggers, businesses and social media experts.

Guidebook Content

Influencers can bring you new followers (A LOT), brand awareness, boost your reputation and, most importantly, bring you NEW CLIENTS. Influencer marketing is a major part of any successful social media strategy. Use our guidebook to learn how to lunch effective and cost-efficient collabs with influencers.

Here is what you find inside of the guidebook:

  • Types of collabs. What should you choose and what are your goals?

  • Where to find a blogger

  • How to analyze a blogger to make sure they don’t have fake followers or likes and can be useful for your business

  • How to pitch a blogger. Ready-to-go texts

  • Conditions to discuss before a collab

  • What to request from a blogger

  • How to analyze the collab’s results? Formulas to use

Guidebook information

Here is everything you need to know about our guidebook.

  • Who is it for? If you manage your social media pages on your own or you have a social media manager, this guidebook is a must have if you want to start working with bloggers and increase the efficiency of your collaborations

  • Why our guidebook? In the guidebook we outline the steps you need to take to reveal the script our influencer marketing managers use to find, pitch, collaborate with the bloggers and analyze the results. Written by Masha’s Varnavski, Chief Strategist of The Setters Agency, this Guidebook condenses experience and knowledge gained from conducting over 5000+ successful collabs.

  • What do you get? Our guide book features an easy to use format and clear descriptions of the steps you need to take for building collaborative relationships with influencers. We suggest that you print it out for yourself or your social media manager and refer to it when designing and executing your social media strategy regarding collaborations.

  • How does it look? Our guide book features an easy to use format and clear descriptions of the steps you need to take for building collaborative relationships with influencers. We suggest that you print it out for yourself or your social media manager and refer to it when designing and executing your social media strategy regarding collaborations.

  • Price? The price for guidebook is $16.99. Guidebook is included into our Instagram Essentials Course, so if you bought the Course ($85), you’ll get it FREE.

  • Do I need to print it out? The guidebook is in PDF format. You can view it on your laptop/mobile device. Or print it out and keep it on your desk for reference whenever you want to work with bloggers (or until you or your social media manager learn the magic algorithm by heart : )

Get guidebook

3-Hour Webinar Training

“Facebook and Instagram Ads for Aesthetic Practices and Providers”

Who is Masha Varnavski?

  • Social Media expert with 10+ years of experience

  • Former Head of Social Media for an international e-commerce company

  • Most trusted Social Media expert among top surgeons, dermatologists and injectors

  • Most followed Instagram Social Media expert among aesthetic practices and providers

  • Top SM consultant recommended by Allergan

  • Over 50 clients in aesthetics worldwide

  • Each webinar held has been booked to 100% capacity

  • Social Media revenue gained: up to $1M per quarter

  • Over 15 Million total followers gained for her clients

Facebook Certification

Here are a few sample results we reached for our clients.

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ARBAT ESTHETIC – Luxury med spa in Moscow
Objective: Collecting leads to promote IPL skin treatment
Results:

  • Our campaign generated 437 leads (emails and phone numbers) of people applying for the offer
  • 30% of the leads converted to appointments
  • ROAS 5.3

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PRIMARY AESTHETIC SKIN CARE – Med Spa in the US
Objective: Collecting leads to promote Botox treatment
Results:

  • The campaign generated 253 leads through the offer
  • Average cost per lead $12.95

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Reviews on our previous webinars

If you are an aesthetic practice/provider (or their SM manager), and you are planning to run ads, join our new group for 3-hour webinar to learn how to drive HIPAA and Facebook Policy compliant ads and gain new followers and new patients. Proven strategies only.

Check out previous reviews and webinar ratings:

HERE’S WHAT YOU WILL LEARN

  • 2 types of Instagram/Facebook ads and their differences

  • Facebook Ad Policy: forbidden, restricted & limited content for aesthetic practices and providers.

  • Facebook Ad Library: what we use it for

  • Post Promotion (Boosting): when and how to use

  • Ads Manager vs. Business Manager

  • Facebook Pixel and Events

  • Ad Campaign structure

  • The best types of campaigns for aesthetic practices & providers. Campaigns for Surgeons vs. campaigns for Injectors/Med Spas

  • Types of audiences: how to use mind maps

  • HIPAA rules when using Facebook Pixel and Facebook Audiences

  • Creatives for ads: examples and suggestions

  • Using Ads when running collabs with bloggers

  • Running ads during the lockdown

  • What to do when your Ad account is disabled by Facebook Q&A session

Webinar tools

  • 1. 3h Online presentation

  • Webinar Webinar Webinar Webinar

  • 2. Facebook Private Group to support and Facebook Alumni Group with discounts

  • Webinar Webinar

  • 3. Zoom platform: easy access to the webinars

  • Webinar

Details

  • DatesOur webinars take place once quarterly and sell out fast. So don’t wait – get on our list now! 

  • Records The webinar session is recorded and uploaded to a private Facebook support group immediately after the session ends. If you got a hangover and decided not to show up, you can always watch the recording in our Group. 1 month access is available

  • ZoomOur Webinars are on Zoom. It is easy to use, does not require app download or install, and has a chat function during the webinar.

  • Live time support We created a Private Facebook Group for our alumni to promote collaborative learning, crowdsource solutions for common issues and nerd out over SM! We also post news and course discount offers here.

  • Group size 10-15 students to assure individual attention to all the participants

  • Webinar length 3 hours + 30 minutes Q&A session

  • Price $350/student (1 hour of personal consultation with Masha costs $219, this webinar takes 3 hours, you save $307)

  • Special Offer Bring a colleague and get a 20% discount!

PRE-BOOK YOUR WEBINAR SPOT NOW

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Intensive Webinar Training

Instagram & TikTok for Aesthetic Practices, Providers and Their Social Media ManagersInstagram & TikTok for Aesthetic Practices, Providers and Their Social Media Managers.

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Instagram Essentials

Get Instagram Essentials Course for $85/20 days access. Perfect for anyone who has an Instagram account and wants to monetize it.

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Instagram Essentials +

Perfect for anyone who wants to learn how to run Facebook and Instagram ads.

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Ads Expert

Perfect for anyone who wants to learn how to run Facebook and Instagram ads.

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Ads Expert +

Ads Expert course with professional support of our ad experts.

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Ads Expert course with personal consultation of Social Media strategist.

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Instagram Essentials

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Instagram Essentials

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Instagram Essentials
$85

20 days access. Perfect for anyone who has an Instagram account and wants to monetize it.

  • Content strategy.
  • Page growth strategy.
  • Ads strategy.
  • How to write posts that engage.
  • Downloadable bonuses.
  • And much more...

Instagram Essentials +
$135

Evergreen access to all existing and upcoming lessons of Instagram Essentials course

  • 7 text modules.
  • 1 video module.
  • 7 downloadable bonuses.
  • 1 review quiz.
  • 3 metric tons of valuable information.

Ads Expert

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Ads Expert
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Perfect for anyone who wants to learn how to run Facebook and Instagram ads.

  • 7 text modules.
  • 1 video module.
  • 7 downloadable bonuses.
  • 1 review quiz.
  • 3 metric tons of valuable information.

Ads Expert+
$349

Ads Expert course with professional support of our ad experts.
It includes:

  • Access to Ads Expert Course, bonuses and review quiz.
  • Tasks (homework).
  • Homework checks and feedback by our team professional ad experts.

Ads Expert Premium
$489

Ads Expert course with personal consultation of Social Media strategist.

  • Access to Ads Expert Course, its bonuses and review quiz.
  • Personal one-on-one consultation (1.5h) with Masha Varnavski.

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