If you’ve just set up an Instagram or Facebook page for your business and want to know how to manage it, we will teach you.
If your page is as old as the Backstreet Boys’ songs, but it doesn’t bring you clients and doesn’t grow at all, we will help to fix it.
If you want to get more followers, sales, clients, website leads, video views, etc. – you’re in the right place.
Thinking of cross-sell, down-sell, up-sell? Retargeting? Customer acquisition and retention? We’ve got you covered!
Do you dream of getting more followers and monetizing your blog? Need higher post reach and more post impressions? Is your Engagement Rate very low and you want to fix it? Let’s get started!
If you want to build your career in Social Media, remember: if you know how to bring sales and followers to your client, you are priceless. We can make you priceless.
Our signature courses are useful even if you’re an experienced Social Media specialist. The courses are based on our combined years of experience (10+ years!). You’ll learn tricks you’ve never heard of before.
- Social Media/ Digital Marketing Manager with 10 years of experience
- Former Head of Social Media Team of international e-commerce company
- Social Media corporate trainer for big international companies
- CEO of The Setters Social Media Agency
- Directed launch of 12 social media channels
- Total followers gained over 15M
- Social Media revenue increase from 160% to 320% (for different projects)
- 100+ satisfied clients
- Facebook Certified Ads Professional
Facebook Certification
To see the detailed plan of each course, go HERE.
How to set up the collab with influences
20 days access. Perfect for anyone who has an Instagram account and wants to monetize it.
Evergreen access to all existing and upcoming lessons of Instagram Essentials course
Perfect for anyone who wants to learn how to run Facebook and Instagram ads.
Ads Expert course with professional support of our ad experts.
It includes:
Ads Expert course with personal consultation of Social Media strategist.
A:
We designed our courses and webinars with a lot of crossover appeal so if any of the following sounds like you, you’re in the right place.
- Business owners. Learn how to get more followers for your social media business pages, more traffic to your website, more leads and sales, increase your brand awareness and earn your customer’s loyalty.
- Bloggers. Learn how to gain more followers, increase your engagement and start monetizing your blog.
- Social media beginners looking to become experts. If you want to build a career in Social Media and start earning MORE, all of our courses are must haves.
- Experienced SM managers. If you already work in Social Media, we will help you level up your knowledge.
You’ll learn tricks and strategies you’ve never heard of before. Gain efficiency and streamline your workflow.
A:
Ads Expert Course has 3 tiers:
- Ads Expert: You work on it all on your own.
- Ads Expert+: You have homework and the professional support of our ad experts.
- Ads Expert Premium: You have 1 consulting session with our expert at the end of the course, so you can ask questions about ads, get help with problems you faced or even get help to set up a campaign together.
Our Instagram Essentials Course has 2 tiers:
- (a) Instagram Essentials: 20 days of access
- (b) Instagram Essentials+: evergreen access to all current and upcoming lessons. This is a great option because instagram changes fast and we will help you keep up by regularly posting content to learn the new trends and rules.
A: Courses. We give you access to the course platform for 20 days. Your study schedule is completely up to you. Study whenever and wherever you want. After 20 days you can extend your access for an additional fee. Webinars. Webinars are carried out via Zoom video conferencing platform. Recorded webinar sessions are uploaded to our Facebook support group immediately after the session
A:
It depends on your goal.
- If you have a well-established blog or business and you want to start using ads to get more followers or sales, choose “Ads Expert”. This course is also perfect for SM managers of any level.
- If you’re just starting your Instagram journey,your page isn’t growing as fast as you want, or your Post Reach/Engagement is very low, go for “Instagram Essentials”.
- If you are an aesthetic practice/provider or their social media manager, check out our webinars for aesthetic businesses.
A: No vague information. Only proven strategies and tactics that you can learn and apply to your business right away. We are confident in our quality content and clear delivery, if you are unhappy with the course, let us know by email within the first 2 days and get all your money back.
A: Courses. You will have access to the text modules and video modules located on our educational platform. Our bonus material can be downloaded. Webinars. Every webinar of ours lasts 3+ hours and contains 50-150 slides.
A: 3-Hour Webinar Training “Instagram for aesthetic practices, providers and their social media managers” is dedicated to your Instagram development. 3-Hour Webinar Training “Facebook and Instagram ads for aesthetic practices, providers and their social media managers” is for those who have a marketing budget and are consider spending it on Facebook/Instagram ads.
A: YES if you are considering working with influencers. The guidebook will help you make smart choices when organizing your collaboration and will help you choose the RIGHT influencers so you don’t waste your budget. However, if you bought our Instagram Essentials course (or are planning to get it), don’t buy the guidebook – it’s already included in the Instagram Essentials Course!
A: We provide in-house customer support. So if you face any problem (technical issue with the platform, can’t access the platform, etc.) or you have any questions, just email us: academy@thesetters.agency
A: You will need a phone/tablet/laptop and Internet. That’s it.
A: Simply choose your plan and proceed with payment. We accept all types of credit/debit cards.
We’ve made put a lot of high yield content into our guidebooks and cheat sheets and we are crazy enough to give it away for free. Choose the one you need!
How To Set Up Facebook Business Manager To Run Ads
I need itHolidays and Events
I need it
Steps By Step
Strategy
Giveaways With Celebrities: The Way To Boost Your Growth or...To Kill Engagement?
I need it
Masha, your session was incredibly impactful and provided wonderful insight into how practices can effectively utilize Facebook and Instagram to communicate with existing, and acquire new patients.
- The social media session was incredible, just a little long. Very good information though - and not "fluff" - which was great.
- Masha was incredibly knowledgeable and passionate about social media marketing. It was a lot of information crammed into one session. I found myself making sure I kept it real, realizing many of my accounts are needing the basic fundamentals of how to best approach marketing with social media.
Masha, thank you so much for your ads course! I previously tried the free course by Facebook, thinking it would be enough. But, turns out, it wasn’t. Your course completely changed my understanding of how to run Ads on IG and our whole marketing approach. I’m now using my new knowledge to promote my next pastry master class. Thank you again! 🧡
Thank you for your detailed and informative ads course. I’ve never imagined so many targeting opportunities. I used the blue promote button to promote our posts and thought I was running ads. The information about USPs and mindmaps is just. We are actually planning to use it for our Google ads as well - little trick for your future students.
The only thing I regret - that I didn’t buy the plan with ads expert help. We prepared the media plan based on your suggestions, but it would be great if your experts could check it out. Let me know if there is a way we can upgrade our plan. THANK YOU again!
Masha, I just wanted to say thank you for your ads course! I found it very informative. It's not a bunch of fluffy and vague information, it’s truly step-by-step guide into ads marketing. Definitely worth the investment! I also want to thank your course support team. They always responded to my questions in such a timely manner. I will highly recommend you guys, very satisfied with the course so far and the quick responses.
Thank you for the exceptional course...every word of my feedback was true..hope, I can attend your next courses soon!
Loving your webinar for aesthetic practitioners. The amount of data you bring to the table to support your claims is amazing. I had to pause halfway yo give my page, picture and description a complete overhauled because I couldn't wait until the end to put your guidelines into practice. So thank you! Consider me a happy customer.
I’m loving the course. Im from colombia and i was worry about the english, but is so easy to understand, it has a lot of information that i even think i have to make in my business profile, the examples of the account in every lesson are perfect to understand the content. I hope this will help me to improve in many ways!! Thank you so much!!
Masha, I want to say BIG THANK YOU for the course Instagram Essentials and also for your generosity that allowed me to finish the course with some delay because of my situation. I must admit that in the beginning, I did not consider the course seriously and thought it would be just an introductory to buy the next level. However, I was amazed at the amount of useful information and the volume of the course! I got so many tips so now I need time to digest it and implement to my business account :) Thank you once again!!!
Thank you so much for creating your Instagram social media course! I am learning so much & LOVING all of the valuable information that’s shared in there. It’s easy to be overwhelmed with knowing the latest & greatest but what I greatly appreciate is how simple & easy you make it to understand. I hope you’ll do more of these so I can stay in the loop as I grow my businesses. Thanks again - you & your agency are amazing!
Loving the Instagram Essentials course! Will start implementing as much as I can soon!
My name is Lizz. I’m one of the certified advanced Esthetician’s at VIDA. I’ve recently been taking Instagram Essentials Course to help me gain more information on how to make this page the best it can be. And let me tell you I loved the course! So much good info about Instagram top trends, showing more of what you (viewers) want to see, and reinforcement of being your authentic self ❤️
Definitely loving your course. Fun, enjoyable and easy to understand. You give the best explanation by far for how you can find your niche.
Let us know that you are interested and we will send you additional information.
Learn how to use Facebook and Instagram ads to get more followers and drive sales.
For bloggers, businesses and social media experts.
1.1 Introduction: What Facebook can do for your business.
1.2 Facebook Ads Manager and Business Manager: what it is and how to set it up? Facebook Ads navigation panel.
1.3 Ad structure: the 3 levels of your ads.
1.4 Ad settings: objectives, audiences and formats.
Bonus: “Facebook Business Manager Setup” Guidebook.
2.1 Getting to know your customers (target audiences). Creating a customer portrait.
2.2 Identifying your product/service. Unique Selling Proposition (USP) and how to use it as your advantage.
2.3 Creating a mind map for your audiences and USPs.
2.4 How much to invest in ads? Planning your ad budget and creating a media plan.
2.5 Facebook auction: how it works and how to win it.
2.6 Preparing your website, Facebook and Instagram pages for traffic.
2.7 Landing pages.
2.8 Facebook Pixel and Events: why you need it.
Bonus 1. Media plan template.
Bonus 2. Ultimate Pre-Campaign Checklist for Your Website.
Bonus 3. Facebook cover template.
3.1 Types of campaign objectives.
3.2 Choosing the right campaign objective.
3.3 Creating Campaigns. Basic settings.
4.1 3 types of audiences: custom audiences, core audiences and lookalike audiences.
4.2 Ad placements: what placement to choose.
4.3 Optimization and delivery. Cost control.
4.4 Learning phase and conversion windows.
Bonus: Ready-to-go audiences for different types of businesses.
5.1 Ad formats and placements. Learn how to match your campaign objective with the right placements and ad formats.
5.2 Post Boosting and Post Promotion.
5.3 Step-by-step ad creation.
5.4 10 rules of successful ad texts. AIDA model. Algorithm for perfect text creation.
5.5 10 rules for choosing photos/videos for your ad. Step-by-step guide for finding photos/videos.
5.6 UTM-metrics: how to write tracking codes.
Bonus 1: Ad Formats (sizes, dimensions, ratios, texts).
Bonus 2: Free and paid sources for photos and videos.
6.1 Campaigns for gaining Facebook and Instagram followers. Tricks you must know.
6.2 Campaigns for collecting leads: when and how to use them.
6.3 Campaigns for e-commerce: product catalogs, sales funnel, sales tracking.
6.4 Ads in WhatsApp and Messenger.
6.5 Facebook offers.
6.6 Offline Sales. Store Visits. Events.
6.7 Campaigns to get mobile app installs.
7.1 Main metrics: Reach, Impressions, Results, CPR, Link Clicks, Clicks (all), CPC, CPM, CTR, Frequency, Quality ranking.
7.2 5 steps to analyze your campaign.
7.3 Tips: What to do if your campaign gets weak results or stops working.
7.4 Automated rules for your ads: set them and forget them.
7.5 Ads testing. A/B (split) tests: how it works and how to create it.
8.1 Marketing sales funnels based on Facebook ads.
8.2 Evergreen campaigns.
8.3 Ad account safety: what to do if Facebook disabled your ad account.
9.1 Video lesson: step-by-step ad campaign creation.
9.2 Review quiz.
9.3 Homework.
Masha Varnavski
Social Media/ Digital Marketing Manager with 10+ years of experience
CEO of The Setters Social Media Agency
Facebook Certified Ads Planning and Buying Professional
Experience managing multi million dollar advertising budgets
Social Media revenue increase from 160% to 320% (across projects)
Directed launch of 12 social media channels
Total followers gained over 15M
100+ satisfied clients
Facebook Certified Ads Professional
Learn how to grow and monetize your Instagram account. EVERYTHING you need to know about Instagram.
For bloggers, businesses and social media experts.
1.1 What can Instagram do for you?
1.2 Choosing your Instagram niche
1.3 Identifying your blog/product/service USPs (Unique Selling Points)
1.4 Getting to know your target audiences and competitors
1.5 Personal branding as a cornerstone of your Instagram strategy
1.6 Top 10 Instagram trends in 2020
2.1 Instagram safety
2.2 Choosing your page type
2.3 Choosing your profile picture
2.4 Instagram search optimization: how to make your page easy to find
2.5 A Bio that makes your page irresistible to follow
2.6 Link in Bio: how to use it wisely
2.7 Address field and contact details: the trick you didn’t know about
2.8 Everything about Instagram Feed algorithm. How to get to Top Posts. 10 things that negatively affect your Post Reach
2.9 Instagram Insights: how to learn from it, understand it and use for your benefits
3.1 5 must have types of your content: how to use them. 5 rules of perfect content strategy
3.2 7 Content formats: when and what format to use
3.3 Instagram Highlights: how to use them effectively
3.4 Formula for your Instagram Stories success
3.5 Instagram Live and IGTV: how to use it. Proven tactic to boost your Page Reach with help of IGTV videos
3.6 Boosting Engagement: what content to post for maximum likes, comments, shares, saves and other interactions
Bonus 1: The 15 best tools for content scheduling, page managing and analysis
Bonus 2: Template of your monthly content plan
4.1 An eye-catching, cohesive and consistent Instagram feed: 5 things that affect the look of your feed
4.2 Covers for your Stories Highlights and video posts
4.3 Your home photo studio: the tools to get for successful blogging
4.4 Flat lays 101
4.5 10 basic rules for perfect photo shots and photo editing from top bloggers
Bonus 3: The Best tools for photo and video editing
Bonus 4: The Best tools for beautiful Stories
5.1 3 secret ingredients of highly engaging post captions
5.2 The “ASA” formula for your post caption: easily write a likable caption that sells
5.3 Topics that make your followers talk in comments
5.4 Fonts for your post captions: how to change them and when you need it
5.5 Hashtags: how to use hashtags as your content rubricators
Bonus 5: 50 post ideas for your Instagram
Bonus 6: Perfect post caption check-list
6.1 How to develop your personal style for Instagram content
6.2 How to create viral content
6.3 Instagram shopping tags and booking appointments via Instagram: setup
6.4 The Easy way to download Instagram content
6.5 Where to find your perfect Social Media manager, how to choose the right one and how to track their results
6.6 Support pod: what it is and how to use it
6.7 Content calendar: why you need it
Bonus 7: List of active support pods
7.1 List of all methods to gain followers: divided by efficiency, price and time
7.2 Hashtags and geotags: right way to use these. Shadowban – how to find out you’ve been shadowbanned and how to fix it
7.3 Effective commenting strategy: get new followers with one comment
7.4 SFS, barters and free “featured by”
7.5 Massliking, massfollowing, masslooking and direct messaging: what it is, how to use it safely and effectively
7.6 Instagram challenge: providing value in exchange for following
7.7 Instagram Face filters as a way to grow followers
7.8 4 types of Instagram giveaways
7.9 Word of mouth: the way to get the most loyal followers
7.10 Collaboration with bloggers: all types of deals, how to find the right blogger to work with, how to pitch a collaboration and how to track the results
7.11 Instagram ads to grow followers: how to launch Instagram ads directly on your Instagram page and through Facebook Ads Manager. Secret tricks to gain followers via ads
7.12 Lead magnet: why you need it and how to create it
7.13 Tagging in Stories as the way to gain new highly targeted followers
7.14 Enhance your collabs with bloggers by using Ads
Bonus 8: Common banned and restricted Instagram hashtags
Bonus 9: Ready-to-use pitch to send out to bloggers
Bonus 10: Checklist: get your Instagram account ready for the promotion
Bonus 11: The Art Of Collaboration With Bloggers: Step by step guidebook
8.1 Watch the video to learn how to set up and run Instagram ads that bring your followers, boost your post engagement and even retarget your current followers who have stopped seeing your posts due to the Instagram Feed algorithm.
Masha Varnavski
Social Media/ Digital Marketing Manager with 10+ years of experience
Former Head of Social Media Team of international e-commerce company
Social Media corporate trainer for big international companies
CEO of The Setters Social Media Agency
Directed launch of 12 social media channels
Total followers gained over 15M
Social Media revenue increase from 160% to 320% (for different projects)
100+ satisfied clients
Facebook Certified Ads Professional
learn how to use ads to get more followers and drive sales.
For bloggers, businesses and social media experts.
1.1 Introduction: What Facebook can do for your business.
1.2 Setting up your Facebook Business Manager. Facebook Business Manager navigation panel.
1.3 Campaign structure: the 3 levels of your campaign.
1.4 Targeting options: ad objectives, audiences and formats.
Bonus: Guidebook “How to Set Up Your Business Manager”.
2.1 Getting know your customers (target audiences). Creating a customer portrait, listing their pain points.
2.2 Identifying your product/service: USP and your strength points (advantages).
2.3 Creating mind map for your audiences and USP.
2.4 Planning your ad budget and creating a media plan.
2.5 Prepare your website, Facebook and Instagram pages for traffic. Landing pages.
Bonus 1. Media plan template.
Bonus 2. Ultimate “Get ready for your first campaign” checklist.
3.1 Campaign objectives: how to choose yours.
3.2 Facebook auction: how it works and how to win it.
3.3 Budget optimization.
4.1 Budget and schedule.
4.2 Basic ad settings.
4.3 Custom audiences: when to use, how to create and save.
4.4 Detailed targeting: when and how to use. Demographics, interests, behaviors. Niche targeting or interest expansion. Audience connections.
4.5 Ad placements.
4.6 Optimization and delivery.
4.7 Facebook pixel, product catalogs and retargeting. Offline sales.
Bonus: Ready-to-go audiences for different types of businesses.
5.1 10 rules of successful ads.
5.2 Ad content: texts, photos and videos. Copywriting for successful ads. Requests for photos and videos.
5.3 Learning ad formats: image ad, video ad, slideshow ad, carousel ad, existing post ad and collection ad. Types of collection ads: Storefront, Lookbook, Customer Acquisition and Custom Instant Experience.
5.4 UTM-metrics: how to write tracking codes.
Bonus 1: Ready-to-use algorithm for creating ad texts that sell.
Bonus 2: Sources for photos and videos.
6.1 Main metrics: Reach, Impressions, Clicks, Link Clicks, CPC, CPM, CTR, Frequency, Relevance Score, Conversions.
6.2 Tips: What to do if your campaign gets low results.
6.3 Tips: What to do if you campaign stopped working.
6.4 Automated rules for your ads: set it and forget it.
6.5 Ads testing. A/B (split) tests: how it works and how to create it.
6.6 Ads reporting.
7.1 Let’s set up your Facebook Business Manager together.
7.2 Let’s create and launch your first ad from scratch.
7.3 Testing: Let’s check out what you’ve learned.
“Instagram for aesthetic practices, providers and their social media managers”
Social Media expert with 10+ years of experience
Former Head of Social Media for an international e-commerce company
Most trusted Social Media expert among top surgeons, dermatologists and injectors
Most followed Instagram Social Media expert among aesthetic practices and providers
Top SM consultant recommended by Allergan
Over 50 clients in aesthetics worldwide
Each webinar held has been booked to 100% capacity
Social Media revenue gained: up to $1M per quarter
Over 15 Million total followers gained for her clients
Facebook Certification
Here is how with the right approach you can scale your Social Media channels in no time and turn them into main drivers of your profits.
Masha Varnavski is an amazing social media strategist. I have been working with her and her team since May 2017. The results are stunning: My Instagram page grew from 30K followers to over 250K and became one of my main client sources. We used their services for content strategy, community management, Instagram ads and influencers. Can’t be more satisfied. These guys know what they’re doing.
Before working with Masha:
30K followers
1-2 DM price requests per day
2 surgical days per week
1-2 surgeries per day
5-10% operation days fully booked per month
After:
250+K followers
10-15 DM price requests per day
3 surgical days per week
3-4 surgeries per day
+30% surgery price increase
Overbooked, 1-1.5 month queue
Our main targets were to grow our Instagram page, find brand ambassadors and bloggers to promote our cosmetology services and, of course, get new clients. Before we started working with Masha & her team we had no content strategy in place, our Instagram page had only 7000 followers and wasn’t successful in bringing us new clients. Everything changed since we started working with Masha and her team. Right now, we have a lot of followers and we continue working with them on increasing our Instagram sales. We’re 100% satisfied with the services we’re getting.
Before working with Masha:
7K followers
0-2 IG DM for appointments per day
No collabs with bloggers
After:
Increased follower count ten-fold from 7K to over 70K
Collabs with over 20 influencers +3 ambassador agreement made
4-5 IG DM inquiries for appointments per day
IG ads with 15-20 leads per day during active ad campaigns
Instagram becomes the client’s #2 source of traffic to the website, after PPC (Google ads).
If you are an aesthetic practice/provider (or their SM manager), and your IG/FB pages don’t bring you followers/patients, join our new group for 3-day webinar “Instagram and Facebook for aesthetic practices, providers and their social media managers”. No vague “create interesting content” information! Proven strategies only.
Check out previous reviews and webinar ratings:
All about content (1 hour)
Content strategy: must-use types of posts
UGC: how to make your patients produce content for you
Visual design of Instagram feed: why it's important and how to create visually consistent feed
Link in Bio: how to use it to benefit your sale funnel
Storytelling in the posts: how to write posts that sell/gain likes/comments
IG Stories: infotainment what it is and how to use it
IG Live: how to use it to boost Page Reach
Customers feedback: how to work with positive and negative feedback
Homework
Instagram growth strategies (1 hour)
Page growth strategies: all ways to grow the page, organic and paid;
Hashtags and geotags usage
Viral content: how to create it
Influencer marketing: how to choose the right influencers and make them work for you
Types of giveaways and how to use them
Instagram Ads (1 hour)
Instagram advertising policy
Running ads via Facebook Ads Manager vs. post boosting
Tracking the ads your competitors run
Facebook Pixel for your website
HIPAA and Instagram ads
Ads to enhance your collabs with bloggers
All types of targeting: targeting to gain new IG & FB Followers and targeting to acquire new patients
Q&A session (30 minutes)
1. 3h online presentation, over 100 slides
2. Facebook Private Group with webinar record and social media support; Facebook Alumni Group with social media news and our program discounts
3. Useful handouts and social media workbook to systematize your knowledge and track your progress
4. Zoom platform: easy access to the webinars
DatesOur webinars take place once quarterly and sell out fast. So don’t wait – get on our list now!
Records The webinar session is recorded and uploaded to private Facebook support group immediately after the session ends. If you got hangover and decided not to show up, you always cab watch the records in Facebook Private Group. 1 month access is available
ZoomWebinar is carried out via Zoom video conferencing platform. It is easy to use, does not require download and installation of an app, has a provision for chat during the webinar and allows to record the session.
You will get Useful handouts and a checklist with your step by step plan to grow
Live time support Facebook Private Group for our alumni get out courses here with discount, ask questions, discuss your idea with colleagues
Group size 10-15 students to assure individual attention to all the participants
Webinar length 3 hours + 30 minutes Q&A session
Price $350/student (1 hour of personal consultation with Masha costs $219)
Special Offer Bring a colleague and get a 20% discount!
Have questions left? Email us at academy@thesetters.agency
with content as unique as you are - your personal customized GIF!
Impress and engage your audience
Add branded content to your Insta Stories
Showcase your expertise (“She/he has branded GIFs! Must be famous!”)
1. Fill out the form below – we will contact you
2. Have fun - shoot a video of yourself smiling, laughing, crying, dancing…Everything you would love to have as your GIF. Don’t forget about “useful” GIFs like: Swipe Up, Swipe Left, Sad, Happy, Attention! New Post, Whoops, Yay, Like, Dislike. It will take you 10 min
3. Upload your video/videos to your DropBox/Google Docs and send us a link to it
4. Give us 3 business days and get your GIFs to your DropBox/Google Docs. Start impressing your followers!
1. Starter Pack 20 GIFs - $350 (minimal order)
2. 30 GIFs Pack - $500
3. Additional GIF - $50/each
Want more? Copyright your custom GIFs and allow your followers to use it for a free shout out! Your GIFs will be right in GIF Search of Instagram! (Ask us about this option)
Targeting / Strategy / Landing pages
Sales Growth, bringing new clients
Veronika Jeanvie Haute Couture House was established in 2007 by Veronika Jeanvie a top European designer for bridal wear. The house is famous for its seductive chic and audacious mix of sophisticated retro, boheme and French charm. It was developed under the influence of the House mentor world-famous designer Paco Rabbane. Jeanvie came to The Setters Agency wanting to use Instagram and Facebook ads to sell their dresses. Average purchase price is €1500. The company has locations in Paris and Milan. Marketing budget is €500-650/monthly.
1. We created a landing page with a very attractive offer: an appointment with the designer for personalized fittings. Landing pages were launched in 4 languages (French and Italian – to attract local customers, English and Chinese – to attract high income tourists). We adapted all landing pages for mobile and desktop versions.
2. We set up Facebook Pixel and Event codes on all pages to catch leads and send them to the client’s email box.
3. We created campaigns targeting customers who are getting married soon and are searching for wedding dresses. Customers should have above average incomes.
1. From July 1st to November 12th we’ve spent €2134,56 on ads with a total marketing budget of €3934,56 (including agency fee)
2. The campaign brought 112 leads and €13,800 in revenue (not including appointments that were booked for December 2019-January 2020)
3. ROI = 250,7%
Our next target for this client is to increase the number of appointments per month (x3)
Step by step guidebook
For bloggers, businesses and social media experts.
Here is what you find inside of the guidebook:
Types of collabs. What should you choose and what are your goals?
Where to find a blogger
How to analyze a blogger to make sure they don’t have fake followers or likes and can be useful for your business
How to pitch a blogger. Ready-to-go texts
Conditions to discuss before a collab
What to request from a blogger
How to analyze the collab’s results? Formulas to use
Facebook / E-commerce / Content strategy / Promotion
Brand awareness, inform the neighbourhood about a new vegan juice bar, reel in new customers.
OM Juice Bar is New York’s newest completely organic cold-pressed juicery and plant based café. Established by Anastasia Kulinich in December 2019, OM secured a prime location right by Madison Square Park in Manhattan. Anastasia contacted The Setters Agency wanting to use Instagram, Facebook and Yelp to get her client base started. We used targeted ads on all three platforms to raise neighborhood awareness, successfully launch the juice bar and drive foot traffic at peak times.
Target: to reach maximum brand awareness with a small marketing budget
1. Guided the setup of a landing page with a 10% discount offer for new customers and a menu
2. Set up Facebook Pixel and Event codes on the website to track pageviews and leads for the purpose of retargeting
3. Created campaigns targeting people who are frequently located within a 2 mile radius and are interested in healthy food and vegan and vegetarian options. These users will see an offer to visit OM’s website and receive a 10% discount on their first order. Later, those users who visited the website were retargeted with an invitation to visit the bar and try out the daily specials
1. From November 2nd 2019 to February 18th 2020 we spent $1532.66 on Facebook/Instagram ads and $1373.33 on Yelp ads, with a total marketing budget of $3896 (including our agency fees)
2. The Facebook/Instagram campaign was run on a schedule, featuring breakfast and lunch offers as well as regular all-day reached out to 155,423 locals who share a passion for a vegan and plant-based lifestyle. In total, the campaign generated 1488 website visits. Campaign optimization allowed us to reduce PPC from $1.26 to $0.84.
3. Some Facebook campaigns did not direct customers to the website. Instead, these ads showed directions directly from the user location to the Bar and instructed users to take a screenshot of the ad which would be honored as a 10% off coupon.
Feed Placement
Stories Placement
4. Yelp ads allowed us to reach 65,812 people and generated 612 page views for the price of $2.24 per click.
5. Next target for this business is to scale up current campaigns and generate even more foot traffic and also to start offering delivery options.
E-commerce / Fitness / Targeting
— Generate sales through Facebook & Instagram ads
— Reduce Cost Per Purchase (CPP)
#RAKAMAKAFIT is a leading Russian portable sports equipment and accessories brand. The brand was established in 2017 by one of Russians top fitness bloggers Nastya Rakamakafit (600K + Instagram followers on personal page and 400K+ on brand page). The company is located in Moscow and ships orders across CIS countries. #RAKAMAKAFIT came to The Setters Agency wanting to optimize their Facebook & Instagram ads and scale it up to become one of their major sales drivers. Marketing budget $6000-7000/ monthly.
1. We analysed customer data to build a set of detailed buyer personas.
2. We created a campaign targeting each customer persona with a dedicated offer: fitness enthusiasts, young mothers, party girls, plus size ladies, frequent travelers.
3. Extended placement within Facebook`s advertising platform.
4. Built a multi-level retargeting funnel to build brand awareness among potential buyers and increase conversion rate.
1. Since the beginning of the campaign we were able to increase sales by 128%.
2. We were able to reduce Cost Per Purchase (CPP) by 40%.
3. Website traffic has increased by 189%.
4. The number of website leads has increased 25X
5. We have achieved an average ROAS of 13 on cold audience and 16 on warm audience.
E-commerce / Fitness / Google Ads
— Generate sales through Google ads
— Reduce Cost Per Purchase (CPP)
— Scale traffic to website
#RAKAMAKAFIT is a leading Russian portable sports equipment and accessories brand. The brand was established in 2017 by one of the top Russian fitness bloggers Nastya RAKAMAKAFIT. The company is based in Moscow and ships orders across CIS countries. #RAKAMAKAFIT came to us wanting to set up a sales channel on Google Ads and scale traffic to her website. Marketing budget: $2000/ monthly.
1. We set up Google Ads tags on the website to enable direct tracking of campaign results and scale campaigns based on campaign ROAS.
2. We divided the market into 3 geographical segments based on the number of orders received and average CPC and set up a dedicated search and display campaign for each segment.
3. We revived the client`s Google Merchant account and set up a Shopping campaign.
1. With a total ad spend of $1,844.00, we generated total sales of $25,630.02.
2. From the beginning of the campaign we decreased CPC by 63% while improving the interaction rate by 28%.
3. We reduced CPP (Cost Per Purchase) by 53% and achieved an average growth of purchase value by 90%.
4. We achieved an average ROAS of 16.
5. We collected 142 leads from the campaign`s start date.
E-commerce / Fitness / Email marketing
RAKAMAKAFIT — Leading Russian portable sports equipment, nutrition supplements & accessories brand.
Sales growth. Incorporating newsletters into the conversion pathway to increase customer`s lifetime value.
The client had a large audience, however upon audit we have discovered that the newsletter system was somewhat fragmented with emails being sent from Client`s CRM, EDM (Electronic Direct Mail) and Ecommerce platform. Newsletter automations contained outdated information, some had duplicates which lead to high unsubscription rates and low open and click rates.
1. We have restructured the system of lead magnet sequences meant to attract a potential client and move them forward along the conversion path to motivate a purchase.
2. Updated the content of automated newsletters in order to avoid irritating the recipients with outdated prices and offers.
3. Reduced the number of weekly emails and enriched the emails with engaging content to minimize annoying factors and subsequently reduce unsubscription rate.
4. Redesigned the newsletter template to make it more readable and engaging to increase the click rate.
5. Updated order confirmation emails with valid information about current offers.
6. Streamlined the import of contacts from abandoned carts segment to Client`s EDM account and set up an automated mail sequence in order to reactivate abandoned carts and motivate prospective clients to complete a purchase.
7. Designed a system of trigger emails in order to upsell and cross sell to customers and increase the customer`s lifetime value.
1. By consolidating audiences, we were able to scale the audience by 70%. .
2. Within a month we achieved a 5X increase in click rate.
3. Restructuring and updating automated email sequences allowed us to increase purchases from this newsletter segment by 67%.
4. We achieved a 136% growth in revenue from sales newsletters by emphasising the features of products and not discounts.
“Facebook and Instagram Ads for Aesthetic Practices and Providers”
Social Media expert with 10+ years of experience
Former Head of Social Media for an international e-commerce company
Most trusted Social Media expert among top surgeons, dermatologists and injectors
Most followed Instagram Social Media expert among aesthetic practices and providers
Top SM consultant recommended by Allergan
Over 50 clients in aesthetics worldwide
Each webinar held has been booked to 100% capacity
Social Media revenue gained: up to $1M per quarter
Over 15 Million total followers gained for her clients
Facebook Certification
Here are a few sample results we reached for our clients.
ARBAT ESTHETIC – Luxury med spa in Moscow
Objective: Collecting leads to promote IPL skin treatment
Results:
PRIMARY AESTHETIC SKIN CARE – Med Spa in the US
Objective: Collecting leads to promote Botox treatment
Results:
If you are an aesthetic practice/provider (or their SM manager), and you are planning to run ads, join our new group for 3-hour webinar to learn how to drive HIPAA and Facebook Policy compliant ads and gain new followers and new patients. Proven strategies only.
Check out previous reviews and webinar ratings:
2 types of Instagram/Facebook ads and their differences
Facebook Ad Policy: forbidden, restricted & limited content for aesthetic practices and providers.
Facebook Ad Library: what we use it for
Post Promotion (Boosting): when and how to use
Ads Manager vs. Business Manager
Facebook Pixel and Events
Ad Campaign structure
The best types of campaigns for aesthetic practices & providers. Campaigns for Surgeons vs. campaigns for Injectors/Med Spas
Types of audiences: how to use mind maps
HIPAA rules when using Facebook Pixel and Facebook Audiences
Creatives for ads: examples and suggestions
Using Ads when running collabs with bloggers
Running ads during the lockdown
What to do when your Ad account is disabled by Facebook Q&A session
1. 3h Online presentation
2. Facebook Private Group to support and Facebook Alumni Group with discounts
3. Zoom platform: easy access to the webinars
DatesOur webinars take place once quarterly and sell out fast. So don’t wait – get on our list now!
Records The webinar session is recorded and uploaded to a private Facebook support group immediately after the session ends. If you got a hangover and decided not to show up, you can always watch the recording in our Group. 1 month access is available
ZoomOur Webinars are on Zoom. It is easy to use, does not require app download or install, and has a chat function during the webinar.
Live time support We created a Private Facebook Group for our alumni to promote collaborative learning, crowdsource solutions for common issues and nerd out over SM! We also post news and course discount offers here.
Group size 10-15 students to assure individual attention to all the participants
Webinar length 3 hours + 30 minutes Q&A session
Price $350/student (1 hour of personal consultation with Masha costs $219, this webinar takes 3 hours, you save $307)
Special Offer Bring a colleague and get a 20% discount!
Have questions left? Email us at academy@thesetters.agency
Perfect for anyone who want to learn how to run Facebook and Instagram ads.
Ads Expert course with professional support of our ad experts.
Get Instagram Essentials Course for $85/20 days access. Perfect for anyone who has an Instagram account and wants to monetize it.
Ads Expert course with personal consultation of Social Media strategist.
Perfect for anyone who wants to learn how to run Facebook and Instagram ads.
18 pages step by step guidebook on how to work with the bloggers.
Perfect for anyone who wants to learn how to run Facebook and Instagram ads.
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