Courses & Webinars

Instagram Essentials

This course is perfect for anyone who has an Instagram account and wants to monetize it. No matter who you are: a blogger, a business owner, a social media expert. We will teach you:

  • How to set up your page correctly: make your page searchable for new users, make your account safe from banning and hacking, create an attractive profile picture and write the perfect bio.

  • How to create highly engaging content.

  • How to do storytelling that sells and engages.

  • Where to get ideas for your posts.

  • What tools to use.

  • How to grow your page followers: all the organic and paid methods that exist.

  • And much more.


The only reason NOT to get this course - If you already are a big blogger/brand with a well-established content and growth strategy. See you later, Kim K.

If you are a beginner, or your page isn’t growing as fast as you want, the course is exactly what you need.

Any questions left? Contact us! We’d be happy to help.


LEARN MORE.


SWIPE LEFT FOR MORE PROGRAMS

Ads Expert

What we love about Facebook/Instagram ads is that their targeting options are endless. Here are some examples of the powerful search tools available.

  • Find clients who live nearby and are looking for services close to their place.

  • Find customers who are planning to get married in the coming months.

  • Reach customers who have a birthday coming up and may be looking for a venue or some way to treat themselves.

  • Set up retargeting and reach customers who visited your website or watched your Instagram video for, let’s say, 1 min, but didn’t place an order for some reason.

  • Down-sell, cross-sell or up-sell to your current customers.

  • Find your clients everywhere: Facebook, Instagram, messenger, third-party websites.

  • Target people with a certain income or working in certain fields or positions, living in a specific district of your city. People with specific interests and behaviors.


ENDLESS targeting options! No matter what you are looking for: traffic, leads, video views, followers or post interactions - you can get everything with Facebook and Instagram ads. And for a better price than Google or Yelp ads. The power can be yours! IF, you know how to use it. In this course we will teach you HOW. Step by step, detail by detail. Even if you are clueless about social media and have never worked with any ads before, we will explain to you how it’s done using simple language and very detailed tutorials.

Any questions left? Contact us! We’d be happy to help.


LEARN MORE.

THE ART OF COLLABORATION WITH BLOGGERS: Step by step guidebook

  • Want to work with influencers but don’t know where to start?

  • Not sure how to choose right influencers for cost-effective collab?

  • Are you worried you’ll waste your budget on influencers with fake followers and likes?


This is a must-have guidebook for managing your social media on your own or for social media managers servicing multiple businesses. In the guidebook we outline the steps you need to take to find, pitch, collaborate with the bloggers and analyze your results. Written by Masha’s Varnavski, Chief Strategist of The Setters Agency, this Guidebook condenses experience and knowledge gained from conducting over 5000+ successful collabs.


LEARN MORE

3-Hour Webinar Training “Instagram for aesthetic practices, providers and their social media managers”

  • Are you an aesthetic provider, practice or their social media manager?

  • Did you try to market your services on Social Media but didn't get the results you wanted and feel that it doesn't work for you?

  • What's keeping you from making a bigger impact on Social Media, translate those results to profits, get more patients and scale your business?


Here is your chance to find an answer to all these questions!


LEARN MORE

3-Hour Webinar Training “Facebook and Instagram Ads for Aesthetic Practices and Providers”

  • Do you run an aesthetic practice?Are you an aesthetic provider?

  • Annoyed that you can’t use before & after pictures in your ads?

  • Had enough of Facebook/Instagram taking down your injection videos?

  • Tired of your ads being rejected?


Join in our webinar to learn how to run HIPAA compliant ads to gain new followers and attract new patients.


LEARN MORE

WHO WILL BENEFIT FROM OUR COURSES & WEBINARS?

  • 1. Business owners

    If you’ve just set up an Instagram or Facebook page for your business and want to know how to manage it, we will teach you.

    If your page is as old as the Backstreet Boys’ songs, but it doesn’t bring you clients and doesn’t grow at all, we will help to fix it.

    If you want to get more followers, sales, clients, website leads, video views, etc. – you’re in the right place.

    Thinking of cross-sell, down-sell, up-sell? Retargeting? Customer acquisition and retention? We’ve got you covered!

  • 2. Instagram bloggers

    Do you dream of getting more followers and monetizing your blog? Need higher post reach and more post impressions? Is your Engagement Rate very low and you want to fix it? Let’s get started!

  • 3. Freelancers and social media specialists of any level

    If you want to build your career in Social Media, remember: if you know how to bring sales and followers to your client, you are priceless. We can make you priceless.

    Our signature courses are useful even if you’re an experienced Social Media specialist. The courses are based on our combined years of experience (10+ years!). You’ll learn tricks you’ve never heard of before.

Signature Courses & Webinars by
Masha Varnavski

- Social Media/ Digital Marketing Manager with 10 years of experience
- Former Head of Social Media Team of international e-commerce company
- Social Media corporate trainer for big international companies
- CEO of The Setters Social Media Agency
- Directed launch of 12 social media channels
- Total followers gained over 15M
- Social Media revenue increase from 160% to 320% (for different projects)
- 100+ satisfied clients
- Facebook Certified Ads Professional

Facebook Certification

Questions

Q:  ARE THESE COURSES RIGHT FOR ME?

A:   We designed our courses and webinars with a lot of crossover appeal so if any of the following sounds like you, you’re in the right place.
- Business owners. Learn how to get more followers for your social media business pages, more traffic to your website, more leads and sales, increase your brand awareness and earn your customer’s loyalty. - Bloggers. Learn how to gain more followers, increase your engagement and start monetizing your blog.
- Social media beginners looking to become experts. If you want to build a career in Social Media and start earning MORE, all of our courses are must haves.
- Experienced SM managers. If you already work in Social Media, we will help you level up your knowledge.
You’ll learn tricks and strategies you’ve never heard of before. Gain efficiency and streamline your workflow.

Q:  WHAT ARE THE DIFFERENCES BETWEEN COURSE TIERS?

A:   Ads Expert Course has 3 tiers:
- Ads Expert: You work on it all on your own.
- Ads Expert+: You have homework and the professional support of our ad experts.
- Ads Expert Premium: You have 1 consulting session with our expert at the end of the course, so you can ask questions about ads, get help with problems you faced or even get help to set up a campaign together.
Our Instagram Essentials Course has 2 tiers:
- (a) Instagram Essentials: 20 days of access
- (b) Instagram Essentials+: evergreen access to all current and upcoming lessons. This is a great option because instagram changes fast and we will help you keep up by regularly posting content to learn the new trends and rules.

Q:  HOW DOES IT WORK?

A:   Courses. We give you access to the course platform for 20 days. Your study schedule is completely up to you. Study whenever and wherever you want. After 20 days you can extend your access for an additional fee. Webinars. Webinars are carried out via Zoom video conferencing platform. Recorded webinar sessions are uploaded to our Facebook support group immediately after the session

Q:  WHAT COURSE/WEBINAR SHOULD I GO FOR?

A:   It depends on your goal.
- If you have a well-established blog or business and you want to start using ads to get more followers or sales, choose “Ads Expert”. This course is also perfect for SM managers of any level.
- If you’re just starting your Instagram journey,your page isn’t growing as fast as you want, or your Post Reach/Engagement is very low, go for “Instagram Essentials”.
- If you are an aesthetic practice/provider or their social media manager, check out our webinars for aesthetic businesses.

Q:  WHAT DO YOU GUARANTEE?

A:   No vague information. Only proven strategies and tactics that you can learn and apply to your business right away. We are confident in our quality content and clear delivery, if you are unhappy with the course, let us know by email within the first 2 days and get all your money back.

Q:  HOW DOES IT LOOK?

A:   Courses. You will have access to the text modules and video modules located on our educational platform. Our bonus material can be downloaded. Webinars. Every webinar of ours lasts 3+ hours and contains 50-150 slides.

Q:  WHAT IS THE DIFFERENCE BETWEEN THE TWO WEBINARS FOR AESTHETIC BUSINESSES?

A:   3-Hour Webinar Training “Instagram for aesthetic practices, providers and their social media managers” is dedicated to your Instagram development. 3-Hour Webinar Training “Facebook and Instagram ads for aesthetic practices, providers and their social media managers” is for those who have a marketing budget and are consider spending it on Facebook/Instagram ads.

Q:  WILL THE GUIDEBOOK “HOW TO COLLAB WITH INFLUENCERS” BE HELPFUL FOR ME?

A:   YES if you are considering working with influencers. The guidebook will help you make smart choices when organizing your collaboration and will help you choose the RIGHT influencers so you don’t waste your budget. However, if you bought our Instagram Essentials course (or are planning to get it), don’t buy the guidebook – it’s already included in the Instagram Essentials Course!

Q:  WHAT ABOUT CUSTOMER SUPPORT?

A:  We provide in-house customer support. So if you face any problem (technical issue with the platform, can’t access the platform, etc.) or you have any questions, just email us: academy@thesetters.agency

Q:  WHAT DO I NEED?

A:  You will need a phone/tablet/laptop and Internet. That’s it.

Q:  HOW DO I PAY?

A:   Simply choose your plan and proceed with payment. We accept all types of credit/debit cards.

Feedback
by
our
students

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Masha, your session was incredibly impactful and provided wonderful insight into how practices can effectively utilize Facebook and Instagram to communicate with existing, and acquire new patients.

Edward Wynne, Senior Director of financial services
and Allergan Practice Consulting (APC) operations for BSM Consulting

Swipe left to see other reviews

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- The social media session was incredible, just a little long. Very good information though - and not "fluff" - which was great.
- Masha was incredibly knowledgeable and passionate about social media marketing. It was a lot of information crammed into one session. I found myself making sure I kept it real, realizing many of my accounts are needing the basic fundamentals of how to best approach marketing with social media.

Allergan Practice Consulting managers

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Masha, thank you so much for your ads course! I previously tried the free course by Facebook, thinking it would be enough. But, turns out, it wasn’t. Your course completely changed my understanding of how to run Ads on IG and our whole marketing approach. I’m now using my new knowledge to promote my next pastry master class. Thank you again! 🧡

@patisserie_de_nicole

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Thank you for your detailed and informative ads course. I’ve never imagined so many targeting opportunities. I used the blue promote button to promote our posts and thought I was running ads. The information about USPs and mindmaps is just. We are actually planning to use it for our Google ads as well - little trick for your future students.
The only thing I regret - that I didn’t buy the plan with ads expert help. We prepared the media plan based on your suggestions, but it would be great if your experts could check it out. Let me know if there is a way we can upgrade our plan. THANK YOU again!

@viaila.kz

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Masha, I just wanted to say thank you for your ads course! I found it very informative. It's not a bunch of fluffy and vague information, it’s truly step-by-step guide into ads marketing. Definitely worth the investment! I also want to thank your course support team. They always responded to my questions in such a timely manner. I will highly recommend you guys, very satisfied with the course so far and the quick responses.

@na_banglebracelets

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Thank you for the exceptional course...every word of my feedback was true..hope, I can attend your next courses soon!

@budabernadett

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Loving your webinar for aesthetic practitioners. The amount of data you bring to the table to support your claims is amazing. I had to pause halfway yo give my page, picture and description a complete overhauled because I couldn't wait until the end to put your guidelines into practice. So thank you! Consider me a happy customer.

@dr_joshua_london

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I’m loving the course. Im from colombia and i was worry about the english, but is so easy to understand, it has a lot of information that i even think i have to make in my business profile, the examples of the account in every lesson are perfect to understand the content. I hope this will help me to improve in many ways!! Thank you so much!!

@kanowatravel

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Masha, I want to say BIG THANK YOU for the course Instagram Essentials and also for your generosity that allowed me to finish the course with some delay because of my situation. I must admit that in the beginning, I did not consider the course seriously and thought it would be just an introductory to buy the next level. However, I was amazed at the amount of useful information and the volume of the course! I got so many tips so now I need time to digest it and implement to my business account :) Thank you once again!!!

@skazkalovers_world

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Thank you so much for creating your Instagram social media course! I am learning so much & LOVING all of the valuable information that’s shared in there. It’s easy to be overwhelmed with knowing the latest & greatest but what I greatly appreciate is how simple & easy you make it to understand. I hope you’ll do more of these so I can stay in the loop as I grow my businesses. Thanks again - you & your agency are amazing!

@alexandraromney

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Loving the Instagram Essentials course! Will start implementing as much as I can soon!

@drsuemin

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My name is Lizz. I’m one of the certified advanced Esthetician’s at VIDA. I’ve recently been taking Instagram Essentials Course to help me gain more information on how to make this page the best it can be. And let me tell you I loved the course! So much good info about Instagram top trends, showing more of what you (viewers) want to see, and reinforcement of being your authentic self ❤️

@vidaaesthetic

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Definitely loving your course. Fun, enjoyable and easy to understand. You give the best explanation by far for how you can find your niche.

@targetonsocialmedia

CHOOSE YOUR FREE GUIDE

We’ve made put a lot of high yield content into our guidebooks and cheat sheets and we are crazy enough to give it away for free. Choose the one you need!

Free Guidebook

How To Set Up Facebook Business Manager To Run Ads

I need it

Free Instagram Roadmap

Steps By Step
Strategy

I need it

Research: Instagram giveaways

Giveaways With Celebrities: The Way To Boost Your Growth or...To Kill Engagement?

I need it

CHOOSE YOUR PLAN

To see the detailed plan of each course, go HERE.

"Collabs With Influencers" Guidebook
$16.99

How to set up the collab with influences

  • Types of collabs
  • Where to find a blogger
  • How to choose a blogger
  • How to pitch a blogger. Ready-to-go texts
  • Conditions to discuss before a collab
  • How to analyze the collab’s results

Instagram Essentials
$85

20 days access. Perfect for anyone who has an Instagram account and wants to monetize it.

  • Content strategy.
  • Page growth strategy.
  • Ads strategy.
  • How to write posts that engage.
  • Downloadable bonuses.
  • And much more...

Instagram Essentials +
$135

Evergreen access to all existing and upcoming lessons of Instagram Essentials course

  • 7 text modules.
  • 1 video module.
  • 7 downloadable bonuses.
  • 1 review quiz.
  • 3 metric tons of valuable information.

Ads Expert
$289

Perfect for anyone who wants to learn how to run Facebook and Instagram ads.

  • 7 text modules.
  • 1 video module.
  • 7 downloadable bonuses.
  • 1 review quiz.
  • 3 metric tons of valuable information.

Ads Expert+
$349

Ads Expert course with professional support of our ad experts.
It includes:

  • Access to Ads Expert Course, bonuses and review quiz.
  • Tasks (homework).
  • Homework checks and feedback by our team professional ad experts.

Ads Expert Premium
$489

Ads Expert course with personal consultation of Social Media strategist.

  • Access to Ads Expert Course, its bonuses and review quiz.
  • Personal one-on-one consultation (1.5h) with Masha Varnavski.

GET MORE INFORMATION ABOUT OUR COURSES

Need more information about our educational courses? Fill this form out to let us know. Our experts will contact you.

Thank you!

We received your request. We will contact you soon!

Ads Expert

Learn how to use Facebook and Instagram ads to get more followers and drive sales.

For bloggers, businesses and social media experts.

Course contents

Our Ads Expert course contains text modules, video lessons and downloadable bonuses. We estimate it will take you about 20 to 30 hours, start to finish.

MODULE 1: LEARN HOW ADS WORK

  • 1.1 Introduction: What Facebook can do for your business.

  • 1.2 Facebook Ads Manager and Business Manager: what it is and how to set it up? Facebook Ads navigation panel.

  • 1.3 Ad structure: the 3 levels of your ads.

  • 1.4 Ad settings: objectives, audiences and formats.

  • Bonus: “Facebook Business Manager Setup” Guidebook.

Module 2: GET PREPARED

  • 2.1 Getting to know your customers (target audiences). Creating a customer portrait.

  • 2.2 Identifying your product/service. Unique Selling Proposition (USP) and how to use it as your advantage.

  • 2.3 Creating a mind map for your audiences and USPs.

  • 2.4 How much to invest in ads? Planning your ad budget and creating a media plan.

  • 2.5 Facebook auction: how it works and how to win it.

  • 2.6 Preparing your website, Facebook and Instagram pages for traffic.

  • 2.7 Landing pages.

  • 2.8 Facebook Pixel and Events: why you need it.

  • Bonus 1. Media plan template.

  • Bonus 2. Ultimate Pre-Campaign Checklist for Your Website.

  • Bonus 3. Facebook cover template.

Module 3: CAMPAIGN LEVEL

  • 3.1 Types of campaign objectives.

  • 3.2 Choosing the right campaign objective.

  • 3.3 Creating Campaigns. Basic settings.

Module 4: AD SET LEVEL

  • 4.1 3 types of audiences: custom audiences, core audiences and lookalike audiences.

  • 4.2 Ad placements: what placement to choose.

  • 4.3 Optimization and delivery. Cost control.

  • 4.4 Learning phase and conversion windows.

  • Bonus: Ready-to-go audiences for different types of businesses.

Module 5: AD LEVEL

  • 5.1 Ad formats and placements. Learn how to match your campaign objective with the right placements and ad formats.

  • 5.2 Post Boosting and Post Promotion.

  • 5.3 Step-by-step ad creation.

  • 5.4 10 rules of successful ad texts. AIDA model. Algorithm for perfect text creation.

  • 5.5 10 rules for choosing photos/videos for your ad. Step-by-step guide for finding photos/videos.

  • 5.6 UTM-metrics: how to write tracking codes.

  • Bonus 1: Ad Formats (sizes, dimensions, ratios, texts).

  • Bonus 2: Free and paid sources for photos and videos.

Module 6: SPECIFIC TYPES OF CAMPAIGNS

  • 6.1 Campaigns for gaining Facebook and Instagram followers. Tricks you must know.

  • 6.2 Campaigns for collecting leads: when and how to use them.

  • 6.3 Campaigns for e-commerce: product catalogs, sales funnel, sales tracking.

  • 6.4 Ads in WhatsApp and Messenger.

  • 6.5 Facebook offers.

  • 6.6 Offline Sales. Store Visits. Events.

  • 6.7 Campaigns to get mobile app installs.

Module 7: TRACK AND ANALYZE YOUR RESULTS

  • 7.1 Main metrics: Reach, Impressions, Results, CPR, Link Clicks, Clicks (all), CPC, CPM, CTR, Frequency, Quality ranking.

  • 7.2 5 steps to analyze your campaign.

  • 7.3 Tips: What to do if your campaign gets weak results or stops working.

  • 7.4 Automated rules for your ads: set them and forget them.

  • 7.5 Ads testing. A/B (split) tests: how it works and how to create it.

Module 8: FUNNELS, EVERGREEN CAMPAIGNS. AD ACCOUNT SAFETY

  • 8.1 Marketing sales funnels based on Facebook ads.

  • 8.2 Evergreen campaigns.

  • 8.3 Ad account safety: what to do if Facebook disabled your ad account.

Module 9: ADDITIONAL LESSONS

  • 9.1 Video lesson: step-by-step ad campaign creation.

  • 9.2 Review quiz.

  • 9.3 Homework.

Get it Now

WHO IS THIS COURSE FOR

Don't know if this course is right for you? We designed it to be useful for:

  • Freelancers & Social Media specialists If you want to build your career in Social Media, remember: if you know how to bring sales and followers to your client, you are priceless. What we teach will make you indispensable. It will be useful even if you’re an experienced Social Media specialist. The course is based on our combined years of experience. You’ll learn tricks you’ve never heard of before.

  • Business owners If your marketing budget is limited and you can’t afford to hire an agency to run your Facebook and Instagram ads, learn how to do it yourself! Or get this course to educate your social media manager. Investing in yourself/ your team members always pays huge dividends.

  • Instagram bloggers Do you dream of getting more followers and monetizing your blog? Then learn how to run ads that bring you followers! If you sell your own merch or have another type of business, this course will help you understand how to boost sales.

I want it

About the Author

If you are not yet a follower of Masha Varnavski's Instagram page with social media tips and tricks, or you’re not sure why you should choose her course out of the hundreds of other Instagram courses, here’s what sets us apart from the competition:

Masha Varnavski

  • Social Media/ Digital Marketing Manager with 10+ years of experience

  • CEO of The Setters Social Media Agency

  • Facebook Certified Ads Planning and Buying Professional

  • Experience managing multi million dollar advertising budgets

  • Social Media revenue increase from 160% to 320% (across projects)

  • Directed launch of 12 social media channels

  • Total followers gained over 15M

  • 100+ satisfied clients

  • Facebook Certified Ads Professional

We are Facebook Certified

Learn from Facebook ads professionals

3 TIERS

  • Tier 1 Ads Expert Self-paced learning. Perfect for anyone who wants to DIY while following expert’s written detailed instructions for Facebook and Instagram ads.

  • Tier 2 Ads Expert+ Ads Expert course with professional support of our ad experts. Perfect for anyone who needs the support at the beginning of their ads journey. After taking the course, you can do homework and send it to our experts. We will check it, make high yield corrections and suggestions. Skip the trial and error. Our constructive feedback will improve the results of your first campaigns with lightning speed. Start your journey with professional support!

  • Tier 3 Ads Expert Premium Learn the course material, write down your questions, get homework feedback PLUS a one on one 60 minute consultation with Masha Varnavski, our Facebook Certified Ads Professional . You will be able to discuss your planned campaigns, receive useful insights, suggestions and tips related specifically to your project and goals.

Okay, okay, I want it!

WHAT ELSE?

We want to ensure that you get maximum benefit from our course and stay in-the-know even after you complete it. That's why, in addition to the course we offer:

  • Online support Read the material, watch the videos and leave any questions you get along the way right on our educational platform. Our social media experts will reply to your questions within 48 hours.

  • More tips in our FB group You’ll be invited to join our private Facebook group for our Social Media Academy Alumni. Here you get evergreen access to all social media news and updates, as well as exclusive member discounts for our current and upcoming educational programs and social media services.

  • Our guarantees We are confident in our quality content and clear delivery, if you are unhappy with the course, let us know by email within the first 2 days and get all your money back.

Okay, okay, let's go

Still not sure?

Email us with your questions!

Good luck in your Ads journey!

Instagram Essentials

Learn how to grow and monetize your Instagram account. EVERYTHING you need to know about Instagram.

For bloggers, businesses and social media experts.

Course contents


So many times you’ve been told by various Instagram marketing consultants: “If you open an Instagram account and showcase your products/services in it, CLIENTS WILL COME…”


And so you’ve:

  • Opened an Instagram account

  • Wrote and rewrote your BIO to perfection (or so you thought…)

  • Spent hours on Canva, designing your feed

  • Consistently posted “something” every day

  • Added 30 hashtags to each post

  • Regularly boosted all your posts, etc.

Hoping that IF you keep doing that, eventually orders will start pouring in but it never happened...

You were left alone to watch other people in your industry sell on Instagram like crazy and wonder: “What am I doing wrong?”

We understand how frustrating this might feel!

Right now the Instagram algorithm might seem like a mysterious black box that only few can decode and master. But what if we tell you that you don’t need to be a celebrity, you don’t need to hire a professional Social Media Manager or spend thousands of dollars on advertising to supercharge your Instagram account? You ONLY NEED 15 HOURS to master Instagram and start monetizing it! Take a look at some of the results we were able to deliver for our clients using techniques and approaches that are described in our INSTAGRAM ESSENTIALS course.




  • Learn how to gain thousands of REAL followers from a single collaboration with a blogger. Check out the results of the recent collab we did for our client:

  • Learn what to write so your followers start SAVING and SHARING!

  • Learn how to make posts bring you HUNDREDS of new followers and THOUSANDS of profile visits ORGANICALLY.

  • Learn how to increase the number of message requests in your DM.

  • Learn how to get a stable page growth month over month(organically).

  • Learn how to get a SHARP page growth with ads help.


Think for a minute, what would happen to your business if you were able to make Instagram show your products/services to your target audience, bring you new leads and generate sales every day? Is it worth spending 15 hours to learn high yield content with easy to follow steps? Join the course today and transform the way you market on Instagram by the end of the week!



Here are some pearls you will find in our INSTAGRAM ESSENTIALS course




  • Instagram BIO hacks you wished you knew earlier Simple tricks that can increase your account visibility 3x (Module 2)

  • What, when and how to post to consistently be seen by your followers and featured on Instagram Explore Your complete content cookbook that will make your followers hungry for each new post form you (Module 3)

  • Top strategies to make your visual content POP How to build a visually cohesive feed without spending $ on a professional photographer (Module 4)

  • How to turn your followers into chatter boxes Receive meaningful comments for each of your posts by choosing the right content to get people out of their comfort zone and commenting (Module 3.6)

  • Everything you need to know to boost your account growth All the growth strategies out there: just pick what suits you and watch your account grow (Module 7)

  • Instagram Ads mastery Learn how to reach new audiences based on interests, location and demographics. Don’t know who is your perfect follower? I have a secret hack for you in Module 8!

Course plan

Module 1: Get prepared

  • 1.1 What can Instagram do for you?

  • 1.2 Choosing your Instagram niche

  • 1.3 Identifying your blog/product/service USPs (Unique Selling Points)

  • 1.4 Getting to know your target audiences and competitors

  • 1.5 Personal branding as a cornerstone of your Instagram strategy

  • 1.6 Top 10 Instagram trends in 2020

Module 2: Instagram basics

  • 2.1 Instagram safety

  • 2.2 Choosing your account type

  • 2.3 Choosing your profile picture

  • 2.4 Instagram search optimization: how to make your page easy to find

  • 2.5 SEO trick to make your Instagram page searchable on desktop

  • 2.6 A Bio that makes your page irresistible to follow

  • 2.7 Link in Bio: how to use it wisely

  • 2.8 Address field and contact details: the trick you didn’t know about

  • 2.9 Instagram algorithm. How to get to Top Posts. 10 things that drop your Reach. 10 tricks to boost Post Reach

  • 2.10 Instagram Insights: how to learn from it, understand it and use for your benefits

Module 3: Content strategy

  • 3.1 5 must have types of your content: how to use them. 5 rules of perfect content strategy

  • 3.2 7 Content formats: when and what format to use

  • 3.3 Carousel post - new trend on Instagram!

  • 3.4 Instagram Highlights: how to use them effectively

  • 3.5 Formula for your Instagram Stories success

  • 3.6 Instagram Live and IGTV: how to use it. Proven tactic to boost your Page Reach with help of IGTV videos

  • 3.7 Boosting Engagement: what content to post for maximum likes, comments, shares, saves and other interactions

  • Bonus 1: The 15 best tools for content scheduling, page managing and analysis

  • Bonus 2: Template of your monthly content plan

Module 4: The visual concept of your feed

  • 4.1 An eye-catching, cohesive and consistent Instagram feed: 5 things that affect the look of your feed

  • 4.2 Covers for your Stories Highlights and video posts

  • 4.3 Your home photo studio: the tools to get for successful blogging

  • 4.4 Flat lays 101

  • 4.5 10 basic rules for perfect photo shots and photo editing from top bloggers

  • Bonus 3: The Best tools for photo and video editing

  • Bonus 4: The Best tools for beautiful Stories

Module 5: Copywriting and storytelling

  • 5.1 3 secret ingredients of highly engaging post captions

  • 5.2 The “ASA” formula for your post caption: easily write a likable caption that sells

  • 5.3 Topics that make your followers talk in comments

  • 5.4 Fonts for your post captions: how to change them and when you need it

  • 5.5 Hashtags: how to use hashtags as your content rubricators

  • Bonus 5: 50 post ideas for your Instagram

  • Bonus 6: Perfect post caption check-list

Module 6: Everything else you need to know

  • 6.1 How to develop your personal style for Instagram content

  • 6.2 How to create viral content

  • 6.3 Instagram shopping tags and booking appointments via Instagram: setup

  • 6.4 The Easy way to download Instagram content

  • 6.5 Where to find your perfect Social Media manager, how to choose the right one and how to track their results

  • 6.6 Support pod: what it is and how to use it

  • 6.7 Content calendar: why you need it

  • Bonus 7: List of active support pods

Module 7: Instagram page Growth

  • 7.1 List of all methods to gain followers: divided by efficiency, price and time

  • 7.2 Hashtags and geotags: right way to use these. Shadowban – how to find out you’ve been shadowbanned and how to fix it

  • 7.3 Effective commenting strategy: get new followers with one comment

  • 7.4 SFS, barters and free “featured by”

  • 7.5 Massliking, massfollowing, masslooking and direct messaging: what it is, how to use it safely and effectively

  • 7.6 Instagram challenge: providing value in exchange for following

  • 7.7 Instagram Face filters as a way to grow followers

  • 7.8 4 types of Instagram giveaways

  • 7.9 Word of mouth: the way to get the most loyal followers

  • 7.10 How to find the right blogger to work with, how to pitch a collaboration and how to track the results

  • 7.11 The easy way to find Instagram bloggers for a collab at NO fee

  • 7.12 How to launch Instagram ads on Instagram page and via Facebook Ads Manager. Secret tricks to gain followers with ads

  • 7.13 Lead magnet: why you need it and how to create it

  • 7.14 Tagging in Stories to gain new followers and clients

  • 7.15 Optimizing your collaborations with bloggers: How to get the most out of any partnership

  • Bonus 8: Common banned and restricted Instagram hashtags

  • Bonus 9: Ready-to-use pitch to send out to bloggers

  • Bonus 10: Checklist: get your Instagram account ready for the promotion

  • Bonus 11: The Art Of Collaboration With Bloggers: Step by step guidebook

  • Bonus 12: Research: Instagram Giveaways with celebrities - to sponsor or not

Module 8: Video lesson for Instagram ads

  • 8.1 Watch the video to learn how to set up and run Instagram ads that bring your followers, boost your post engagement and even retarget your current followers who have stopped seeing your posts due to the Instagram Feed algorithm.

Get it Now

Who is this course for

Instagram Essential is a course for EVERYONE. We will show you how to use the power of Instagram to get more clicks, subscribers and SALES, no matter what you sell or who you sell it to! If you’ve ever been frustrated by lack of sales, lack of subscribers and clicks - this is the course you’ve been looking for!

  • Freelancers & Social Media specialists If you want to build your career in Social Media, remember: if you know how to bring sales and followers to your client, you are priceless. We can make you priceless. It will be useful even if you’re an experienced Social Media specialist. The course is based on our combined years of experience. You’ll learn tricks you’ve never heard of before.

  • Business owners If you’ve just set up an Instagram or Facebook page for your business and want to know how to manage it, we will teach you. If your page is as old as the Backstreet Boys’ songs, but it doesn’t bring you clients and doesn’t grow at all, we will help to fix it. If you want to get more followers, clients, website leads, video views, likes, comments, shares etc.

  • Instagram bloggers Do you dream of getting more followers and monetizing your blog? Need higher post reach and more engagement? Is your Engagement Rate very low and you want to fix it? We’ve got you covered

I want it

Course feedback

We have over 600 students from 30+ countries (and counting). We don’t do fluff. We are not here to waste time with theory and hand waving. This is all about practical, ready to use tools, hacks and guides. Check out feedback from business owners and Social Media Managers just like you!

Client
Client

Okay, okay, I want it!

Our Instagram Essentials course is the culmination of over 15 years of study, hard work and rigorous experimentation. We’ve systematised all this knowledge for you, so you don’t have to spend years with trial & error and guesswork. We will teach you what MATTERS, what WORKS, and what SELLS.

About the Author

If you are not yet a follower of Masha Varnavski's Instagram page with social media tips and tricks, or you’re not sure why you should choose her course out of the hundreds of other Instagram courses, here’s what sets us apart from the competition:

Masha Varnavski

  • Social Media/ Digital Marketing Manager with 10+ years of experience

  • Former Head of Social Media Team of international e-commerce company

  • Social Media corporate trainer for big international companies

  • CEO of The Setters Social Media Agency

  • Directed launch of 12 social media channels

  • Total followers gained over 15M

  • Social Media revenue increase from 160% to 320% (for different projects)

  • 100+ satisfied clients

  • Facebook Certified Ads Professional

You can become an Instagram PRO in just 15 hours!

WHAT ELSE?

We want to ensure that you get maximum benefit from our course and stay in-the-know even after you complete it. That's why, in addition to the course we offer:

  • Our guarantees If you are unhappy with the course, let us know by email within the first 2 days and get all your money back. No questions asked. Does this sound fair?

  • Online support Read the material, watch the videos and leave any questions you get along the way right on our educational platform. Our social media experts will reply to your questions within 48 hours.

  • More tips in our FB group You’ll be invited to join our private Facebook group for our Social Media Academy Alumni. Here you get evergreen access to all social media news and updates, as well as exclusive member discounts for our current and upcoming educational programs and social media services.

Okay, okay, let's go

Still not sure?

Get 8 trial lessons and 1 downloadable bonus FOR FREE! Apply for it now!

Good luck in your Instagram journey!

Facebook and Instagram Ads:

learn how to use ads to get more followers and drive sales.

For bloggers, businesses and social media experts.

Module 1: Learn how Ads work

  • 1.1 Introduction: What Facebook can do for your business.

  • 1.2 Setting up your Facebook Business Manager. Facebook Business Manager navigation panel.

  • 1.3 Campaign structure: the 3 levels of your campaign.

  • 1.4 Targeting options: ad objectives, audiences and formats.

  • Bonus: Guidebook “How to Set Up Your Business Manager”.

Module 2: Get prepared

  • 2.1 Getting know your customers (target audiences). Creating a customer portrait, listing their pain points.

  • 2.2 Identifying your product/service: USP and your strength points (advantages).

  • 2.3 Creating mind map for your audiences and USP.

  • 2.4 Planning your ad budget and creating a media plan.

  • 2.5 Prepare your website, Facebook and Instagram pages for traffic. Landing pages.

  • Bonus 1. Media plan template.

  • Bonus 2. Ultimate “Get ready for your first campaign” checklist.

Module 3: Campaign level

  • 3.1 Campaign objectives: how to choose yours.

  • 3.2 Facebook auction: how it works and how to win it.

  • 3.3 Budget optimization.

Module 4: Ad set level

  • 4.1 Budget and schedule.

  • 4.2 Basic ad settings.

  • 4.3 Custom audiences: when to use, how to create and save.

  • 4.4 Detailed targeting: when and how to use. Demographics, interests, behaviors. Niche targeting or interest expansion. Audience connections.

  • 4.5 Ad placements.

  • 4.6 Optimization and delivery.

  • 4.7 Facebook pixel, product catalogs and retargeting. Offline sales.

  • Bonus: Ready-to-go audiences for different types of businesses.

Module 5: Ad level

  • 5.1 10 rules of successful ads.

  • 5.2 Ad content: texts, photos and videos. Copywriting for successful ads. Requests for photos and videos.

  • 5.3 Learning ad formats: image ad, video ad, slideshow ad, carousel ad, existing post ad and collection ad. Types of collection ads: Storefront, Lookbook, Customer Acquisition and Custom Instant Experience.

  • 5.4 UTM-metrics: how to write tracking codes.

  • Bonus 1: Ready-to-use algorithm for creating ad texts that sell.

  • Bonus 2: Sources for photos and videos.

Module 6: Track and analyze your results

  • 6.1 Main metrics: Reach, Impressions, Clicks, Link Clicks, CPC, CPM, CTR, Frequency, Relevance Score, Conversions.

  • 6.2 Tips: What to do if your campaign gets low results.

  • 6.3 Tips: What to do if you campaign stopped working.

  • 6.4 Automated rules for your ads: set it and forget it.

  • 6.5 Ads testing. A/B (split) tests: how it works and how to create it.

  • 6.6 Ads reporting.

Module 7: Video classes

  • 7.1 Let’s set up your Facebook Business Manager together.

  • 7.2 Let’s create and launch your first ad from scratch.

  • 7.3 Testing: Let’s check out what you’ve learned.

Q&A for advanced tier (discuss your future campaign with Masha)

3-Hour Webinar Training

“Instagram for aesthetic practices, providers and their social media managers”

Who is Masha Varnavski?

  • Social Media expert with 10+ years of experience

  • Former Head of Social Media for an international e-commerce company

  • Most trusted Social Media expert among top surgeons, dermatologists and injectors

  • Most followed Instagram Social Media expert among aesthetic practices and providers

  • Top SM consultant recommended by Allergan

  • Over 50 clients in aesthetics worldwide

  • Each webinar held has been booked to 100% capacity

  • Social Media revenue gained: up to $1M per quarter

  • Over 15 Million total followers gained for her clients

Facebook Certification

Here is how with the right approach you can scale your Social Media channels in no time and turn them into main drivers of your profits.

Our results

image

Masha Varnavski is an amazing social media strategist. I have been working with her and her team since May 2017. The results are stunning: My Instagram page grew from 30K followers to over 250K and became one of my main client sources. We used their services for content strategy, community management, Instagram ads and influencers. Can’t be more satisfied. These guys know what they’re doing.

Vladislav Grigoryants, Plastic Surgeon, Russia

Before working with Masha:

  • 30K followers

  • 1-2 DM price requests per day

  • 2 surgical days per week

  • 1-2 surgeries per day

  • 5-10% operation days fully booked per month

After:

  • 250+K followers

  • 10-15 DM price requests per day

  • 3 surgical days per week

  • 3-4 surgeries per day

  • +30% surgery price increase

  • Overbooked, 1-1.5 month queue

image

Our main targets were to grow our Instagram page, find brand ambassadors and bloggers to promote our cosmetology services and, of course, get new clients. Before we started working with Masha & her team we had no content strategy in place, our Instagram page had only 7000 followers and wasn’t successful in bringing us new clients. Everything changed since we started working with Masha and her team. Right now, we have a lot of followers and we continue working with them on increasing our Instagram sales. We’re 100% satisfied with the services we’re getting.

Olga, PR Manager, Russia

Before working with Masha:

  • 7K followers

  • 0-2 IG DM for appointments per day

  • No collabs with bloggers

After:

  • Increased follower count ten-fold from 7K to over 70K

  • Collabs with over 20 influencers +3 ambassador agreement made

  • 4-5 IG DM inquiries for appointments per day

  • IG ads with 15-20 leads per day during active ad campaigns

  • Instagram becomes the client’s #2 source of traffic to the website, after PPC (Google ads).

Reviews on our previous webinars

If you are an aesthetic practice/provider (or their SM manager), and your IG/FB pages don’t bring you followers/patients, join our new group for 3-day webinar “Instagram and Facebook for aesthetic practices, providers and their social media managers”. No vague “create interesting content” information! Proven strategies only.

Here is what you are going to learn

All about content (1 hour)

  • Content strategy: must-use types of posts

  • UGC: how to make your patients produce content for you

  • Visual design of Instagram feed: why it's important and how to create visually consistent feed

  • Link in Bio: how to use it to benefit your sale funnel

  • Storytelling in the posts: how to write posts that sell/gain likes/comments

  • IG Stories: infotainment what it is and how to use it

  • IG Live: how to use it to boost Page Reach

  • Customers feedback: how to work with positive and negative feedback

  • Homework

Instagram growth strategies (1 hour)

  • Page growth strategies: all ways to grow the page, organic and paid;

  • Hashtags and geotags usage

  • Viral content: how to create it

  • Influencer marketing: how to choose the right influencers and make them work for you

  • Types of giveaways and how to use them

Instagram Ads (1 hour)

  • Instagram advertising policy

  • Running ads via Facebook Ads Manager vs. post boosting

  • Tracking the ads your competitors run

  • Facebook Pixel for your website

  • HIPAA and Instagram ads

  • Ads to enhance your collabs with bloggers

  • All types of targeting: targeting to gain new IG & FB Followers and targeting to acquire new patients

Q&A session (30 minutes)

Webinar tools

  • 1. 3h online presentation, over 100 slides

  • Webinar Webinar Webinar Webinar

  • 2. Facebook Private Group with webinar record and social media support; Facebook Alumni Group with social media news and our program discounts

  • Webinar Webinar

  • 3. Useful handouts and social media workbook to systematize your knowledge and track your progress

  • Webinar

  • 4. Zoom platform: easy access to the webinars

  • Webinar

Details

  • DatesOur webinars take place once quarterly and sell out fast. So don’t wait – get on our list now!

  • Records The webinar session is recorded and uploaded to private Facebook support group immediately after the session ends. If you got hangover and decided not to show up, you always cab watch the records in Facebook Private Group. 1 month access is available

  • ZoomWebinar is carried out via Zoom video conferencing platform. It is easy to use, does not require download and installation of an app, has a provision for chat during the webinar and allows to record the session.

  • You will get Useful handouts and a checklist with your step by step plan to grow

  • Live time support Facebook Private Group for our alumni get out courses here with discount, ask questions, discuss your idea with colleagues

  • Group size 10-15 students to assure individual attention to all the participants

  • Webinar length 3 hours + 30 minutes Q&A session

  • Price $350/student (1 hour of personal consultation with Masha costs $219)

  • Special Offer Bring a colleague and get a 20% discount!

PRE-BOOK YOUR WEBINAR SPOT NOW

THANK YOU!

We received your request and will contact you soon!

An error has occurred! Try again, or contact us by email academy@thesetters.agency

Have questions left? Email us at academy@thesetters.agency

Take your Insta Stories to the next level

with content as unique as you are - your personal customized GIF!

It's an awesome way to

  • Impress and engage your audience

  • Add branded content to your Insta Stories

  • Showcase your expertise (“She/he has branded GIFs! Must be famous!”)

Here are examples of branded GIFs we created for our clients

Giphy logo
Officially approved by Giphy

dr.subbio @dr.subbio
dr.subbio @dr.subbio
dr.subbio @dr.subbio
vladislav.grigoryants @vladislav_grigoryants
rakamakafit @rakamakafit
dr.baliner_ps @dr.baliner_ps
masha.socialmedia @masha.socialmedia
innaprokopenko_rn @innaprokopenko_rn
innaprokopenko_rn @innaprokopenko_rn
innaprokopenko_rn @innaprokopenko_rn
masha.socialmedia @masha.socialmedia
rakamakafit @rakamakafit
dr_marta_beauty @dr_marta_beauty
dr_marta_beauty @dr_marta_beauty
dr.baliner_ps @dr.baliner_ps
dr.baliner_ps @dr.baliner_ps
vladislav.grigoryants @vladislav_grigoryants
kazakevich_makeuplab @kazakevich_makeuplab
jevederm.julie @jevederm.julie
lesliezrf @lesliezrf

Use your logo in your Instagram Stories

masha.socialmedia @masha.socialmedia
dr.baliner_ps @dr.baliner_ps

Some behind the scenes action

@innaprokopenko_rn
@rakamakafit
@rakamakafit
@vladislav_grigoryants

Want yours?

  • 1. Fill out the form below – we will contact you

  • 2. Have fun - shoot a video of yourself smiling, laughing, crying, dancing…Everything you would love to have as your GIF. Don’t forget about “useful” GIFs like: Swipe Up, Swipe Left, Sad, Happy, Attention! New Post, Whoops, Yay, Like, Dislike. It will take you 10 min

  • 3. Upload your video/videos to your DropBox/Google Docs and send us a link to it

  • 4. Give us 3 business days and get your GIFs to your DropBox/Google Docs. Start impressing your followers!

Pricing

  • 1. Starter Pack 20 GIFs - $350 (minimal order)

  • 2. 30 GIFs Pack - $500

  • 3. Additional GIF - $50/each

Want more? Copyright your custom GIFs and allow your followers to use it for a free shout out! Your GIFs will be right in GIF Search of Instagram! (Ask us about this option)

Want My GIFs

THANK YOU!

We received your request and will contact you soon!

An error has occurred! Try again, or contact us by email academy@thesetters.agency

Veronika Jeanvie

Targeting / Strategy / Landing pages

Objective

Sales Growth, bringing new clients

Veronika Jeanvie Haute Couture House was established in 2007 by Veronika Jeanvie a top European designer for bridal wear. The house is famous for its seductive chic and audacious mix of sophisticated retro, boheme and French charm. It was developed under the influence of the House mentor world-famous designer Paco Rabbane. Jeanvie came to The Setters Agency wanting to use Instagram and Facebook ads to sell their dresses. Average purchase price is €1500. The company has locations in Paris and Milan. Marketing budget is €500-650/monthly.

Our Solution

  • 1. We created a landing page with a very attractive offer: an appointment with the designer for personalized fittings. Landing pages were launched in 4 languages (French and Italian – to attract local customers, English and Chinese – to attract high income tourists). We adapted all landing pages for mobile and desktop versions.

  • 2. We set up Facebook Pixel and Event codes on all pages to catch leads and send them to the client’s email box.

  • 3. We created campaigns targeting customers who are getting married soon and are searching for wedding dresses. Customers should have above average incomes.

The Results

  • 1. From July 1st to November 12th we’ve spent €2134,56 on ads with a total marketing budget of €3934,56 (including agency fee)

    Alternate Text

  • 2. The campaign brought 112 leads and €13,800 in revenue (not including appointments that were booked for December 2019-January 2020)

    Alternate Text Alternate Text

  • 3. ROI = 250,7%
    Our next target for this client is to increase the number of appointments per month (x3)

The art of collaboration with bloggers

Step by step guidebook

For bloggers, businesses and social media experts.

Guidebook Content

Influencers can bring you new followers (A LOT), brand awareness, boost your reputation and, most importantly, bring you NEW CLIENTS. Influencer marketing is a major part of any successful social media strategy. Use our guidebook to learn how to lunch effective and cost-efficient collabs with influencers.

Here is what you find inside of the guidebook:

  • Types of collabs. What should you choose and what are your goals?

  • Where to find a blogger

  • How to analyze a blogger to make sure they don’t have fake followers or likes and can be useful for your business

  • How to pitch a blogger. Ready-to-go texts

  • Conditions to discuss before a collab

  • What to request from a blogger

  • How to analyze the collab’s results? Formulas to use

Guidebook information

Here is everything you need to know about our guidebook.

  • Who is it for? If you manage your social media pages on your own or you have a social media manager, this guidebook is a must have if you want to start working with bloggers and increase the efficiency of your collaborations

  • Why our guidebook? In the guidebook we outline the steps you need to take to reveal the script our influencer marketing managers use to find, pitch, collaborate with the bloggers and analyze the results. Written by Masha’s Varnavski, Chief Strategist of The Setters Agency, this Guidebook condenses experience and knowledge gained from conducting over 5000+ successful collabs.

  • What do you get? Our guide book features an easy to use format and clear descriptions of the steps you need to take for building collaborative relationships with influencers. We suggest that you print it out for yourself or your social media manager and refer to it when designing and executing your social media strategy regarding collaborations.

  • How does it look? Our guide book features an easy to use format and clear descriptions of the steps you need to take for building collaborative relationships with influencers. We suggest that you print it out for yourself or your social media manager and refer to it when designing and executing your social media strategy regarding collaborations.

  • Price? The price for guidebook is $16.99. Guidebook is included into our Instagram Essentials Course, so if you bought the Course ($85), you’ll get it FREE.

  • Do I need to print it out? The guidebook is in PDF format. You can view it on your laptop/mobile device. Or print it out and keep it on your desk for reference whenever you want to work with bloggers (or until you or your social media manager learn the magic algorithm by heart : )

Get guidebook

Om juice bar

Facebook / E-commerce / Content strategy / Promotion

Objective

Brand awareness, inform the neighbourhood about a new vegan juice bar, reel in new customers.

OM Juice Bar is New York’s newest completely organic cold-pressed juicery and plant based café. Established by Anastasia Kulinich in December 2019, OM secured a prime location right by Madison Square Park in Manhattan. Anastasia contacted The Setters Agency wanting to use Instagram, Facebook and Yelp to get her client base started. We used targeted ads on all three platforms to raise neighborhood awareness, successfully launch the juice bar and drive foot traffic at peak times.

Target: to reach maximum brand awareness with a small marketing budget

Our Solution

  • 1. Guided the setup of a landing page with a 10% discount offer for new customers and a menu

  • 2. Set up Facebook Pixel and Event codes on the website to track pageviews and leads for the purpose of retargeting

  • 3. Created campaigns targeting people who are frequently located within a 2 mile radius and are interested in healthy food and vegan and vegetarian options. These users will see an offer to visit OM’s website and receive a 10% discount on their first order. Later, those users who visited the website were retargeted with an invitation to visit the bar and try out the daily specials

The Results

  • 1. From November 2nd 2019 to February 18th 2020 we spent $1532.66 on Facebook/Instagram ads and $1373.33 on Yelp ads, with a total marketing budget of $3896 (including our agency fees)

    Om juice bar

  • 2. The Facebook/Instagram campaign was run on a schedule, featuring breakfast and lunch offers as well as regular all-day reached out to 155,423 locals who share a passion for a vegan and plant-based lifestyle. In total, the campaign generated 1488 website visits. Campaign optimization allowed us to reduce PPC from $1.26 to $0.84.

  • 3. Some Facebook campaigns did not direct customers to the website. Instead, these ads showed directions directly from the user location to the Bar and instructed users to take a screenshot of the ad which would be honored as a 10% off coupon.

    • Feed Placement

      Feed Placement Feed Placement Feed Placement

    • Stories Placement

      Stories Placement Stories Placement

  • 4. Yelp ads allowed us to reach 65,812 people and generated 612 page views for the price of $2.24 per click.

  • 5. Next target for this business is to scale up current campaigns and generate even more foot traffic and also to start offering delivery options.

Rakamakafit

E-commerce / Fitness / Targeting

Objective

— Generate sales through Facebook & Instagram ads
— Reduce Cost Per Purchase (CPP)

#RAKAMAKAFIT is a leading Russian portable sports equipment and accessories brand. The brand was established in 2017 by one of Russians top fitness bloggers Nastya Rakamakafit (600K + Instagram followers on personal page and 400K+ on brand page). The company is located in Moscow and ships orders across CIS countries. #RAKAMAKAFIT came to The Setters Agency wanting to optimize their Facebook & Instagram ads and scale it up to become one of their major sales drivers. Marketing budget $6000-7000/ monthly.

Our Solution

1. We analysed customer data to build a set of detailed buyer personas.
2. We created a campaign targeting each customer persona with a dedicated offer: fitness enthusiasts, young mothers, party girls, plus size ladies, frequent travelers.
3. Extended placement within Facebook`s advertising platform.
4. Built a multi-level retargeting funnel to build brand awareness among potential buyers and increase conversion rate.

The Results

1. Since the beginning of the campaign we were able to increase sales by 128%.
2. We were able to reduce Cost Per Purchase (CPP) by 40%.

3. Website traffic has increased by 189%.

Website traffic has increased by 189%

4. The number of website leads has increased 25X

The number of website leads has increased 25X

5. We have achieved an average ROAS of 13 on cold audience and 16 on warm audience.

Rakamakafit

E-commerce / Fitness / Google Ads

Objective

— Generate sales through Google ads
— Reduce Cost Per Purchase (CPP)
— Scale traffic to website

#RAKAMAKAFIT is a leading Russian portable sports equipment and accessories brand. The brand was established in 2017 by one of the top Russian fitness bloggers Nastya RAKAMAKAFIT. The company is based in Moscow and ships orders across CIS countries. #RAKAMAKAFIT came to us wanting to set up a sales channel on Google Ads and scale traffic to her website. Marketing budget: $2000/ monthly.

Our Solution

1. We set up Google Ads tags on the website to enable direct tracking of campaign results and scale campaigns based on campaign ROAS.
2. We divided the market into 3 geographical segments based on the number of orders received and average CPC and set up a dedicated search and display campaign for each segment.
3. We revived the client`s Google Merchant account and set up a Shopping campaign.

The Results

1. With a total ad spend of $1,844.00, we generated total sales of $25,630.02.

2. From the beginning of the campaign we decreased CPC by 63% while improving the interaction rate by 28%.

3. We reduced CPP (Cost Per Purchase) by 53% and achieved an average growth of purchase value by 90%.

Website traffic has increased by 189%

4. We achieved an average ROAS of 16.

The number of website leads has increased 25X

5. We collected 142 leads from the campaign`s start date.

Rakamakafit

E-commerce / Fitness / Email marketing

Client

RAKAMAKAFIT — Leading Russian portable sports equipment, nutrition supplements & accessories brand.

Objective

Sales growth. Incorporating newsletters into the conversion pathway to increase customer`s lifetime value.

Difficulties

The client had a large audience, however upon audit we have discovered that the newsletter system was somewhat fragmented with emails being sent from Client`s CRM, EDM (Electronic Direct Mail) and Ecommerce platform. Newsletter automations contained outdated information, some had duplicates which lead to high unsubscription rates and low open and click rates.

Our Solution

1. We have restructured the system of lead magnet sequences meant to attract a potential client and move them forward along the conversion path to motivate a purchase.
2. Updated the content of automated newsletters in order to avoid irritating the recipients with outdated prices and offers.
3. Reduced the number of weekly emails and enriched the emails with engaging content to minimize annoying factors and subsequently reduce unsubscription rate.
4. Redesigned the newsletter template to make it more readable and engaging to increase the click rate.

5. Updated order confirmation emails with valid information about current offers.
6. Streamlined the import of contacts from abandoned carts segment to Client`s EDM account and set up an automated mail sequence in order to reactivate abandoned carts and motivate prospective clients to complete a purchase.
7. Designed a system of trigger emails in order to upsell and cross sell to customers and increase the customer`s lifetime value.

The Results

1. By consolidating audiences, we were able to scale the audience by 70%. .

2. Within a month we achieved a 5X increase in click rate.

3. Restructuring and updating automated email sequences allowed us to increase purchases from this newsletter segment by 67%.

4. We achieved a 136% growth in revenue from sales newsletters by emphasising the features of products and not discounts.

3-Hour Webinar Training

“Facebook and Instagram Ads for Aesthetic Practices and Providers”

Who is Masha Varnavski?

  • Social Media expert with 10+ years of experience

  • Former Head of Social Media for an international e-commerce company

  • Most trusted Social Media expert among top surgeons, dermatologists and injectors

  • Most followed Instagram Social Media expert among aesthetic practices and providers

  • Top SM consultant recommended by Allergan

  • Over 50 clients in aesthetics worldwide

  • Each webinar held has been booked to 100% capacity

  • Social Media revenue gained: up to $1M per quarter

  • Over 15 Million total followers gained for her clients

Facebook Certification

Here are a few sample results we reached for our clients.

image

image

ARBAT ESTHETIC – Luxury med spa in Moscow
Objective: Collecting leads to promote IPL skin treatment
Results:

  • Our campaign generated 437 leads (emails and phone numbers) of people applying for the offer
  • 30% of the leads converted to appointments
  • ROAS 5.3

image

PRIMARY AESTHETIC SKIN CARE – Med Spa in the US
Objective: Collecting leads to promote Botox treatment
Results:

  • The campaign generated 253 leads through the offer
  • Average cost per lead $12.95

image

Reviews on our previous webinars

If you are an aesthetic practice/provider (or their SM manager), and you are planning to run ads, join our new group for 3-hour webinar to learn how to drive HIPAA and Facebook Policy compliant ads and gain new followers and new patients. Proven strategies only.

Check out previous reviews and webinar ratings:

HERE’S WHAT YOU WILL LEARN

  • 2 types of Instagram/Facebook ads and their differences

  • Facebook Ad Policy: forbidden, restricted & limited content for aesthetic practices and providers.

  • Facebook Ad Library: what we use it for

  • Post Promotion (Boosting): when and how to use

  • Ads Manager vs. Business Manager

  • Facebook Pixel and Events

  • Ad Campaign structure

  • The best types of campaigns for aesthetic practices & providers. Campaigns for Surgeons vs. campaigns for Injectors/Med Spas

  • Types of audiences: how to use mind maps

  • HIPAA rules when using Facebook Pixel and Facebook Audiences

  • Creatives for ads: examples and suggestions

  • Using Ads when running collabs with bloggers

  • Running ads during the lockdown

  • What to do when your Ad account is disabled by Facebook Q&A session

Webinar tools

  • 1. 3h Online presentation

  • Webinar Webinar Webinar Webinar

  • 2. Facebook Private Group to support and Facebook Alumni Group with discounts

  • Webinar Webinar

  • 3. Zoom platform: easy access to the webinars

  • Webinar

Details

  • DatesOur webinars take place once quarterly and sell out fast. So don’t wait – get on our list now! 

  • Records The webinar session is recorded and uploaded to a private Facebook support group immediately after the session ends. If you got a hangover and decided not to show up, you can always watch the recording in our Group. 1 month access is available

  • ZoomOur Webinars are on Zoom. It is easy to use, does not require app download or install, and has a chat function during the webinar.

  • Live time support We created a Private Facebook Group for our alumni to promote collaborative learning, crowdsource solutions for common issues and nerd out over SM! We also post news and course discount offers here.

  • Group size 10-15 students to assure individual attention to all the participants

  • Webinar length 3 hours + 30 minutes Q&A session

  • Price $350/student (1 hour of personal consultation with Masha costs $219, this webinar takes 3 hours, you save $307)

  • Special Offer Bring a colleague and get a 20% discount!

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Guidebook

18 pages step by step guidebook on how to work with the bloggers.

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Instagram Essentials

Get Instagram Essentials Course for $85/20 days access. Perfect for anyone who has an Instagram account and wants to monetize it.

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Instagram Essentials +

Perfect for anyone who wants to learn how to run Facebook and Instagram ads.

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Ads Expert

Perfect for anyone who wants to learn how to run Facebook and Instagram ads.

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Ads Expert +

Ads Expert course with professional support of our ad experts.

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Ads Expert Premium

Ads Expert course with personal consultation of Social Media strategist.

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Instagram Essentials

Get Instagram Essentials Course

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Instagram Essentials

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Instagram Essentials
$85

20 days access. Perfect for anyone who has an Instagram account and wants to monetize it.

  • Content strategy.
  • Page growth strategy.
  • Ads strategy.
  • How to write posts that engage.
  • Downloadable bonuses.
  • And much more...

Instagram Essentials +
$135

Evergreen access to all existing and upcoming lessons of Instagram Essentials course

  • 7 text modules.
  • 1 video module.
  • 7 downloadable bonuses.
  • 1 review quiz.
  • 3 metric tons of valuable information.

Ads Expert

Get Ads Expert Course

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Ads Expert

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Ads Expert
$289

Perfect for anyone who wants to learn how to run Facebook and Instagram ads.

  • 7 text modules.
  • 1 video module.
  • 7 downloadable bonuses.
  • 1 review quiz.
  • 3 metric tons of valuable information.

Ads Expert+
$349

Ads Expert course with professional support of our ad experts.
It includes:

  • Access to Ads Expert Course, bonuses and review quiz.
  • Tasks (homework).
  • Homework checks and feedback by our team professional ad experts.

Ads Expert Premium
$489

Ads Expert course with personal consultation of Social Media strategist.

  • Access to Ads Expert Course, its bonuses and review quiz.
  • Personal one-on-one consultation (1.5h) with Masha Varnavski.

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