Free Guidebook
How To Set Up Facebook Business Manager To Run Ads
I need itIf you’ve just set up an Instagram or Facebook page for your business and want to know how to manage it, we will teach you.
If your page is as old as the Backstreet Boys’ songs, but it doesn’t bring you clients and doesn’t grow at all, we will help to fix it.
If you want to get more followers, sales, clients, website leads, video views, etc. – you’re in the right place.
Thinking of cross-sell, down-sell, up-sell? Retargeting? Customer acquisition and retention? We’ve got you covered!
Do you dream of getting more followers and monetizing your blog? Need higher post reach and more post impressions? Is your Engagement Rate very low and you want to fix it? Let’s get started!
If you want to build your career in Social Media, remember: if you know how to bring sales and followers to your client, you are priceless. We can make you priceless.
Our signature courses are useful even if you’re an experienced Social Media specialist. The courses are based on our combined years of experience (10+ years!). You’ll learn tricks you’ve never heard of before.
- Social Media/ Digital Marketing Manager with 10 years of experience
- Former Head of Social Media Team of international e-commerce company
- Social Media corporate trainer for big international companies
- CEO of The Setters Social Media Agency
- Directed launch of 12 social media channels
- Total followers gained over 15M
- Social Media revenue increase from 160% to 320% (for different projects)
- 100+ satisfied clients
- Facebook Certified Ads Professional
Facebook Certification
A:
We designed our courses and webinars with a lot of crossover appeal so if any of the following sounds like you, you’re in the right place.
- Business owners. Learn how to get more followers for your social media business pages, more traffic to your website, more leads and sales, increase your brand awareness and earn your customer’s loyalty.
- Bloggers. Learn how to gain more followers, increase your engagement and start monetizing your blog.
- Social media beginners looking to become experts. If you want to build a career in Social Media and start earning MORE, all of our courses are must haves.
- Experienced SM managers. If you already work in Social Media, we will help you level up your knowledge.
You’ll learn tricks and strategies you’ve never heard of before. Gain efficiency and streamline your workflow.
A:
Ads Expert Course has 3 tiers:
- Ads Expert: You work on it all on your own.
- Ads Expert+: You have homework and the professional support of our ad experts.
- Ads Expert Premium: You have 1 consulting session with our expert at the end of the course, so you can ask questions about ads, get help with problems you faced or even get help to set up a campaign together.
Our Instagram Essentials Course has 2 tiers:
- (a) Instagram Essentials: 20 days of access
- (b) Instagram Essentials+: evergreen access to all current and upcoming lessons. This is a great option because instagram changes fast and we will help you keep up by regularly posting content to learn the new trends and rules.
A: Courses. We give you access to the course platform for 20 days. Your study schedule is completely up to you. Study whenever and wherever you want. After 20 days you can extend your access for an additional fee. Webinars. Webinars are carried out via Zoom video conferencing platform. Recorded webinar sessions are uploaded to our Facebook support group immediately after the session
A:
It depends on your goal.
- If you have a well-established blog or business and you want to start using ads to get more followers or sales, choose “Ads Expert”. This course is also perfect for SM managers of any level.
- If you’re just starting your Instagram journey,your page isn’t growing as fast as you want, or your Post Reach/Engagement is very low, go for “Instagram Essentials”.
- If you are an aesthetic practice/provider or their social media manager, check out our webinars for aesthetic businesses.
A: No vague information. Only proven strategies and tactics that you can learn and apply to your business right away. We are confident in our quality content and clear delivery, if you are unhappy with the course, let us know by email within the first 2 days and get all your money back.
A: Courses. You will have access to the text modules and video modules located on our educational platform. Our bonus material can be downloaded. Webinars. Every webinar of ours lasts 3+ hours and contains 50-150 slides.
A: 3-Hour Webinar Training “Instagram for aesthetic practices, providers and their social media managers” is dedicated to your Instagram development. 3-Hour Webinar Training “Facebook and Instagram ads for aesthetic practices, providers and their social media managers” is for those who have a marketing budget and are consider spending it on Facebook/Instagram ads.
A: YES if you are considering working with influencers. The guidebook will help you make smart choices when organizing your collaboration and will help you choose the RIGHT influencers so you don’t waste your budget. However, if you bought our Instagram Essentials course (or are planning to get it), don’t buy the guidebook – it’s already included in the Instagram Essentials Course!
A: We provide in-house customer support. So if you face any problem (technical issue with the platform, can’t access the platform, etc.) or you have any questions, just email us: academy@thesetters.agency
A: You will need a phone/tablet/laptop and Internet. That’s it.
A: Simply choose your plan and proceed with payment. We accept all types of credit/debit cards.
We’ve made put a lot of high yield content into our guidebooks and cheat sheets and we are crazy enough to give it away for free. Choose the one you need!
To see the detailed plan of each course, go HERE.
How to set up the collab with influences
20 days access. Perfect for anyone who has an Instagram account and wants to monetize it.
Evergreen access to all existing and upcoming lessons of Instagram Essentials course
Perfect for anyone who wants to learn how to run Facebook and Instagram ads.
Ads Expert course with professional support of our ad experts.
It includes:
Ads Expert course with personal consultation of Social Media strategist.
Need more information about our educational courses? Fill this form out to let us know. Our experts will contact you.
Need more information about our educational courses? Fill this form out to let us know. Our experts will contact you.
Learn how to use Facebook and Instagram ads to get more followers and drive sales.
For bloggers, businesses and social media experts.
1.1 Introduction: What Facebook can do for your business.
1.2 Facebook Ads Manager and Business Manager: what it is and how to set it up? Facebook Ads navigation panel.
1.3 Ad structure: the 3 levels of your ads.
1.4 Ad settings: objectives, audiences and formats.
Bonus: “Facebook Business Manager Setup” Guidebook.
2.1 Getting to know your customers (target audiences). Creating a customer portrait.
2.2 Identifying your product/service. Unique Selling Proposition (USP) and how to use it as your advantage.
2.3 Creating a mind map for your audiences and USPs.
2.4 How much to invest in ads? Planning your ad budget and creating a media plan.
2.5 Facebook auction: how it works and how to win it.
2.6 Preparing your website, Facebook and Instagram pages for traffic.
2.7 Landing pages.
2.8 Facebook Pixel and Events: why you need it.
Bonus 1. Media plan template.
Bonus 2. Ultimate Pre-Campaign Checklist for Your Website.
Bonus 3. Facebook cover template.
3.1 Types of campaign objectives.
3.2 Choosing the right campaign objective.
3.3 Creating Campaigns. Basic settings.
4.1 3 types of audiences: custom audiences, core audiences and lookalike audiences.
4.2 Ad placements: what placement to choose.
4.3 Optimization and delivery. Cost control.
4.4 Learning phase and conversion windows.
Bonus: Ready-to-go audiences for different types of businesses.
5.1 Ad formats and placements. Learn how to match your campaign objective with the right placements and ad formats.
5.2 Post Boosting and Post Promotion.
5.3 Step-by-step ad creation.
5.4 10 rules of successful ad texts. AIDA model. Algorithm for perfect text creation.
5.5 10 rules for choosing photos/videos for your ad. Step-by-step guide for finding photos/videos.
5.6 UTM-metrics: how to write tracking codes.
Bonus 1: Ad Formats (sizes, dimensions, ratios, texts).
Bonus 2: Free and paid sources for photos and videos.
6.1 Campaigns for gaining Facebook and Instagram followers. Tricks you must know.
6.2 Campaigns for collecting leads: when and how to use them.
6.3 Campaigns for e-commerce: product catalogs, sales funnel, sales tracking.
6.4 Ads in WhatsApp and Messenger.
6.5 Facebook offers.
6.6 Offline Sales. Store Visits. Events.
6.7 Campaigns to get mobile app installs.
7.1 Main metrics: Reach, Impressions, Results, CPR, Link Clicks, Clicks (all), CPC, CPM, CTR, Frequency, Quality ranking.
7.2 5 steps to analyze your campaign.
7.3 Tips: What to do if your campaign gets weak results or stops working.
7.4 Automated rules for your ads: set them and forget them.
7.5 Ads testing. A/B (split) tests: how it works and how to create it.
8.1 Marketing sales funnels based on Facebook ads.
8.2 Evergreen campaigns.
8.3 Ad account safety: what to do if Facebook disabled your ad account.
9.1 Video lesson: step-by-step ad campaign creation.
9.2 Review quiz.
9.3 Homework.
Learn how to grow and monetize your Instagram account. EVERYTHING you need to know about Instagram.
For bloggers, businesses and social media experts.
Here are some pearls you will find in our INSTAGRAM ESSENTIALS course
1.1 What can Instagram do for you?
1.2 Choosing your Instagram niche
1.3 Identifying your blog/product/service USPs (Unique Selling Points)
1.4 Getting to know your target audiences and competitors
1.5 Personal branding as a cornerstone of your Instagram strategy
1.6 Top 10 Instagram trends in 2021
2.1 Instagram safety
2.2 Choosing your account type
2.3 Choosing your profile picture
2.4 Instagram search optimization: how to make your page easy to find
2.5 SEO trick to make your Instagram page searchable on desktop
2.6 A Bio that makes your page irresistible to follow
2.7 Link in Bio: how to use it wisely
2.8 Address field and contact details: the trick you didn’t know about
2.9 Instagram algorithm. How to get to Top Posts. 10 things that drop your Reach. 10 tricks to boost Post Reach
2.10 Instagram Insights: how to learn from it, understand it and use for your benefits
3.1 5 must have types of your content: how to use them. 5 rules of perfect content strategy
3.2 7 Content formats: when and what format to use
3.3 Carousel post - new trend on Instagram!
3.4 Instagram Highlights: how to use them effectively
3.5 Formula for your Instagram Stories success
3.6 Instagram Live and IGTV: how to use it. Proven tactic to boost your Page Reach with help of IGTV videos
3.7 Boosting Engagement: what content to post for maximum likes, comments, shares, saves and other interactions
Bonus 1: The 15 best tools for content scheduling, page managing and analysis
Bonus 2: Template of your monthly content plan
4.1 An eye-catching, cohesive and consistent Instagram feed: 5 things that affect the look of your feed
4.2 Covers for your Stories Highlights and video posts
4.3 Your home photo studio: the tools to get for successful blogging
4.4 Flat lays 101
4.5 10 basic rules for perfect photo shots and photo editing from top bloggers
Bonus 3: The Best tools for photo and video editing
Bonus 4: The Best tools for beautiful Stories
5.1 3 secret ingredients of highly engaging post captions
5.2 The “ASA” formula for your post caption: easily write a likable caption that sells
5.3 Topics that make your followers talk in comments
5.4 Fonts for your post captions: how to change them and when you need it
5.5 Hashtags: how to use hashtags as your content rubricators
Bonus 5: 50 post ideas for your Instagram
Bonus 6: Perfect post caption check-list
6.1 How to develop your personal style for Instagram content
6.2 How to create viral content
6.3 Instagram shopping tags and booking appointments via Instagram: setup
6.4 The Easy way to download Instagram content
6.5 Where to find your perfect Social Media manager, how to choose the right one and how to track their results
6.6 Support pod: what it is and how to use it
6.7 Content calendar: why you need it
Bonus 7: List of active support pods
7.1 List of all methods to gain followers: divided by efficiency, price and time
7.2 Hashtags and geotags: right way to use these. Shadowban – how to find out you’ve been shadowbanned and how to fix it
7.3 Effective commenting strategy: get new followers with one comment
7.4 SFS, barters and free “featured by”
7.5 Massliking, massfollowing, masslooking and direct messaging: what it is, how to use it safely and effectively
7.6 Instagram challenge: providing value in exchange for following
7.7 Instagram Face filters as a way to grow followers
7.8 4 types of Instagram giveaways
7.9 Word of mouth: the way to get the most loyal followers
7.10 How to find the right blogger to work with, how to pitch a collaboration and how to track the results
7.11 The easy way to find Instagram bloggers for a collab at NO fee
7.12 How to launch Instagram ads on Instagram page and via Facebook Ads Manager. Secret tricks to gain followers with ads
7.13 Lead magnet: why you need it and how to create it
7.14 Tagging in Stories to gain new followers and clients
7.15 Optimizing your collaborations with bloggers: How to get the most out of any partnership
Bonus 8: Common banned and restricted Instagram hashtags
Bonus 9: Ready-to-use pitch to send out to bloggers
Bonus 10: Checklist: get your Instagram account ready for the promotion
Bonus 11: The Art Of Collaboration With Bloggers: Step by step guidebook
Bonus 12: Research: Instagram Giveaways with celebrities - to sponsor or not
8.1 Watch the video to learn how to set up and run Instagram ads that bring your followers, boost your post engagement and even retarget your current followers who have stopped seeing your posts due to the Instagram Feed algorithm.
Our Instagram Essentials course is the culmination of over 15 years of study, hard work and rigorous experimentation. We’ve systematised all this knowledge for you, so you don’t have to spend years with trial & error and guesswork. We will teach you what MATTERS, what WORKS, and what SELLS.
“Instagram for aesthetic practices, providers and their social media managers”
Masha Varnavski is an amazing social media strategist. I have been working with her and her team since May 2017. The results are stunning: My Instagram page grew from 30K followers to over 250K and became one of my main client sources. We used their services for content strategy, community management, Instagram ads and influencers. Can’t be more satisfied. These guys know what they’re doing.
Before working with Masha:
30K followers
1-2 DM price requests per day
2 surgical days per week
1-2 surgeries per day
5-10% operation days fully booked per month
After:
250+K followers
10-15 DM price requests per day
3 surgical days per week
3-4 surgeries per day
+30% surgery price increase
Overbooked, 1-1.5 month queue
Our main targets were to grow our Instagram page, find brand ambassadors and bloggers to promote our cosmetology services and, of course, get new clients. Before we started working with Masha & her team we had no content strategy in place, our Instagram page had only 7000 followers and wasn’t successful in bringing us new clients. Everything changed since we started working with Masha and her team. Right now, we have a lot of followers and we continue working with them on increasing our Instagram sales. We’re 100% satisfied with the services we’re getting.
Before working with Masha:
7K followers
0-2 IG DM for appointments per day
No collabs with bloggers
After:
Increased follower count ten-fold from 7K to over 70K
Collabs with over 20 influencers +3 ambassador agreement made
4-5 IG DM inquiries for appointments per day
IG ads with 15-20 leads per day during active ad campaigns
Instagram becomes the client’s #2 source of traffic to the website, after PPC (Google ads).
If you are an aesthetic practice/provider (or their SM manager), and your IG/FB pages don’t bring you followers/patients, join our new group for 3-day webinar “Instagram and Facebook for aesthetic practices, providers and their social media managers”. No vague “create interesting content” information! Proven strategies only.
Check out previous reviews and webinar ratings:
All about content (1 hour)
Content strategy: must-use types of posts
UGC: how to make your patients produce content for you
Visual design of Instagram feed: why it's important and how to create visually consistent feed
Link in Bio: how to use it to benefit your sale funnel
Storytelling in the posts: how to write posts that sell/gain likes/comments
IG Stories: infotainment what it is and how to use it
IG Live: how to use it to boost Page Reach
Customers feedback: how to work with positive and negative feedback
Homework
Instagram growth strategies (1 hour)
Page growth strategies: all ways to grow the page, organic and paid;
Hashtags and geotags usage
Viral content: how to create it
Influencer marketing: how to choose the right influencers and make them work for you
Types of giveaways and how to use them
Instagram Ads (1 hour)
Instagram advertising policy
Running ads via Facebook Ads Manager vs. post boosting
Tracking the ads your competitors run
Facebook Pixel for your website
HIPAA and Instagram ads
Ads to enhance your collabs with bloggers
All types of targeting: targeting to gain new IG & FB Followers and targeting to acquire new patients
Q&A session (30 minutes)
1. 3h online presentation, over 100 slides
2. Facebook Private Group with webinar record and social media support; Facebook Alumni Group with social media news and our program discounts
3. Useful handouts and social media workbook to systematize your knowledge and track your progress
4. Zoom platform: easy access to the webinars
DatesOur webinars take place once quarterly and sell out fast. So don’t wait – get on our list now!
Records The webinar session is recorded and uploaded to private Facebook support group immediately after the session ends. If you got hangover and decided not to show up, you always cab watch the records in Facebook Private Group. 1 month access is available
ZoomWebinar is carried out via Zoom video conferencing platform. It is easy to use, does not require download and installation of an app, has a provision for chat during the webinar and allows to record the session.
You will get Useful handouts and a checklist with your step by step plan to grow
Live time support Facebook Private Group for our alumni get out courses here with discount, ask questions, discuss your idea with colleagues
Group size 10-15 students to assure individual attention to all the participants
Webinar length 3 hours + 30 minutes Q&A session
Price $350/student (1 hour of personal consultation with Masha costs $219)
Special Offer Bring a colleague and get a 20% discount!
Have questions left? Email us at academy@thesetters.agency
Step by step guidebook
For bloggers, businesses and social media experts.
“Facebook and Instagram Ads for Aesthetic Practices and Providers”
Here are a few sample results we reached for our clients.
ARBAT ESTHETIC – Luxury med spa in Moscow
Objective: Collecting leads to promote IPL skin treatment
Results:
PRIMARY AESTHETIC SKIN CARE – Med Spa in the US
Objective: Collecting leads to promote Botox treatment
Results:
If you are an aesthetic practice/provider (or their SM manager), and you are planning to run ads, join our new group for 3-hour webinar to learn how to drive HIPAA and Facebook Policy compliant ads and gain new followers and new patients. Proven strategies only.
Check out previous reviews and webinar ratings:
2 types of Instagram/Facebook ads and their differences
Facebook Ad Policy: forbidden, restricted & limited content for aesthetic practices and providers.
Facebook Ad Library: what we use it for
Post Promotion (Boosting): when and how to use
Ads Manager vs. Business Manager
Facebook Pixel and Events
Ad Campaign structure
The best types of campaigns for aesthetic practices & providers. Campaigns for Surgeons vs. campaigns for Injectors/Med Spas
Types of audiences: how to use mind maps
HIPAA rules when using Facebook Pixel and Facebook Audiences
Creatives for ads: examples and suggestions
Using Ads when running collabs with bloggers
Running ads during the lockdown
What to do when your Ad account is disabled by Facebook Q&A session
1. 3h Online presentation
2. Facebook Private Group to support and Facebook Alumni Group with discounts
3. Zoom platform: easy access to the webinars
DatesOur webinars take place once quarterly and sell out fast. So don’t wait – get on our list now!
Records The webinar session is recorded and uploaded to a private Facebook support group immediately after the session ends. If you got a hangover and decided not to show up, you can always watch the recording in our Group. 1 month access is available
ZoomOur Webinars are on Zoom. It is easy to use, does not require app download or install, and has a chat function during the webinar.
Live time support We created a Private Facebook Group for our alumni to promote collaborative learning, crowdsource solutions for common issues and nerd out over SM! We also post news and course discount offers here.
Group size 10-15 students to assure individual attention to all the participants
Webinar length 3 hours + 30 minutes Q&A session
Price $350/student (1 hour of personal consultation with Masha costs $219, this webinar takes 3 hours, you save $307)
Special Offer Bring a colleague and get a 20% discount!
Have questions left? Email us at academy@thesetters.agency
Grab our FREE Guidebook,and make your sales skyrocket by teaming up with influencers!
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18 pages step by step guidebook on how to work with the bloggers.
Get Instagram Essentials Course for $85/20 days access. Perfect for anyone who has an Instagram account and wants to monetize it.
Perfect for anyone who wants to learn how to run Facebook and Instagram ads.
Perfect for anyone who wants to learn how to run Facebook and Instagram ads.
Ads Expert course with professional support of our ad experts.
Ads Expert course with personal consultation of Social Media strategist.
Get Instagram Essentials Course
Please choose your tier and proceed with the payment
20 days access. Perfect for anyone who has an Instagram account and wants to monetize it.
Evergreen access to all existing and upcoming lessons of Instagram Essentials course
Get Ads Expert Course
Please choose your tier and proceed with the payment
Perfect for anyone who wants to learn how to run Facebook and Instagram ads.
Ads Expert course with professional support of our ad experts.
It includes:
Ads Expert course with personal consultation of Social Media strategist.
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