Courses & Webinars

Instagram Essentials

This course is perfect for anyone who has an Instagram account and wants to monetize it. No matter who you are: a blogger, a business owner, a social media expert. We will teach you:

  • How to set up your page correctly: make your page searchable for new users, make your account safe from banning and hacking, create an attractive profile picture and write the perfect bio.

  • How to create highly engaging content.

  • How to do storytelling that sells and engages.

  • Where to get ideas for your posts.

  • What tools to use.

  • How to grow your page followers: all the organic and paid methods that exist.

  • And much more.


The only reason NOT to get this course - If you already are a big blogger/brand with a well-established content and growth strategy. See you later, Kim K.

If you are a beginner, or your page isn’t growing as fast as you want, the course is exactly what you need.

Any questions left? Contact us! We’d be happy to help.


LEARN MORE.


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Ads Expert

What we love about Facebook/Instagram ads is that their targeting options are endless. Here are some examples of the powerful search tools available.

  • Find clients who live nearby and are looking for services close to their place.

  • Find customers who are planning to get married in the coming months.

  • Reach customers who have a birthday coming up and may be looking for a venue or some way to treat themselves.

  • Set up retargeting and reach customers who visited your website or watched your Instagram video for, let’s say, 1 min, but didn’t place an order for some reason.

  • Down-sell, cross-sell or up-sell to your current customers.

  • Find your clients everywhere: Facebook, Instagram, messenger, third-party websites.

  • Target people with a certain income or working in certain fields or positions, living in a specific district of your city. People with specific interests and behaviors.


ENDLESS targeting options! No matter what you are looking for: traffic, leads, video views, followers or post interactions - you can get everything with Facebook and Instagram ads. And for a better price than Google or Yelp ads. The power can be yours! IF, you know how to use it. In this course we will teach you HOW. Step by step, detail by detail. Even if you are clueless about social media and have never worked with any ads before, we will explain to you how it’s done using simple language and very detailed tutorials.

Any questions left? Contact us! We’d be happy to help.


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THE ART OF COLLABORATION WITH BLOGGERS: Step by step guidebook

  • Want to work with influencers but don’t know where to start?

  • Not sure how to choose right influencers for cost-effective collab?

  • Are you worried you’ll waste your budget on influencers with fake followers and likes?


This is a must-have guidebook for managing your social media on your own or for social media managers servicing multiple businesses. In the guidebook we outline the steps you need to take to find, pitch, collaborate with the bloggers and analyze your results. Written by Masha’s Varnavski, Chief Strategist of The Setters Agency, this Guidebook condenses experience and knowledge gained from conducting over 5000+ successful collabs.


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3-Hour Webinar Training “Instagram for aesthetic practices, providers and their social media managers”

  • Are you an aesthetic provider, practice or their social media manager?

  • Did you try to market your services on Social Media but didn't get the results you wanted and feel that it doesn't work for you?

  • What's keeping you from making a bigger impact on Social Media, translate those results to profits, get more patients and scale your business?


Here is your chance to find an answer to all these questions!


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3-Hour Webinar Training “Facebook and Instagram Ads for Aesthetic Practices and Providers”

  • Do you run an aesthetic practice?Are you an aesthetic provider?

  • Annoyed that you can’t use before & after pictures in your ads?

  • Had enough of Facebook/Instagram taking down your injection videos?

  • Tired of your ads being rejected?


Join in our webinar to learn how to run HIPAA compliant ads to gain new followers and attract new patients.


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WHO WILL BENEFIT FROM OUR COURSES & WEBINARS?

  • 1. Business owners

    If you’ve just set up an Instagram or Facebook page for your business and want to know how to manage it, we will teach you.

    If your page is as old as the Backstreet Boys’ songs, but it doesn’t bring you clients and doesn’t grow at all, we will help to fix it.

    If you want to get more followers, sales, clients, website leads, video views, etc. – you’re in the right place.

    Thinking of cross-sell, down-sell, up-sell? Retargeting? Customer acquisition and retention? We’ve got you covered!

  • 2. Instagram bloggers

    Do you dream of getting more followers and monetizing your blog? Need higher post reach and more post impressions? Is your Engagement Rate very low and you want to fix it? Let’s get started!

  • 3. Freelancers and social media specialists of any level

    If you want to build your career in Social Media, remember: if you know how to bring sales and followers to your client, you are priceless. We can make you priceless.

    Our signature courses are useful even if you’re an experienced Social Media specialist. The courses are based on our combined years of experience (10+ years!). You’ll learn tricks you’ve never heard of before.

Signature Courses & Webinars by
Masha Varnavski

- Social Media/ Digital Marketing Manager with 10 years of experience
- Former Head of Social Media Team of international e-commerce company
- Social Media corporate trainer for big international companies
- CEO of The Setters Social Media Agency
- Directed launch of 12 social media channels
- Total followers gained over 15M
- Social Media revenue increase from 160% to 320% (for different projects)
- 100+ satisfied clients
- Facebook Certified Ads Professional

Facebook Certification

CHOOSE YOUR PLAN

To see the detailed plan of each course, go HERE.

"Collabs With Influencers" Guidebook
$16.99

How to set up the collab with influences

  • Types of collabs
  • Where to find a blogger
  • How to choose a blogger
  • How to pitch a blogger. Ready-to-go texts
  • Conditions to discuss before a collab
  • How to analyze the collab’s results

Instagram Essentials
$85

20 days access. Perfect for anyone who has an Instagram account and wants to monetize it.

  • Content strategy.
  • Page growth strategy.
  • Ads strategy.
  • How to write posts that engage.
  • Downloadable bonuses.
  • And much more...

Instagram Essentials +
$135

Evergreen access to all existing and upcoming lessons of Instagram Essentials course

  • 7 text modules.
  • 1 video module.
  • 7 downloadable bonuses.
  • 1 review quiz.
  • 3 metric tons of valuable information.

Ads Expert
$289

Perfect for anyone who wants to learn how to run Facebook and Instagram ads.

  • 7 text modules.
  • 1 video module.
  • 7 downloadable bonuses.
  • 1 review quiz.
  • 3 metric tons of valuable information.

Ads Expert+
$349

Ads Expert course with professional support of our ad experts.
It includes:

  • Access to Ads Expert Course, bonuses and review quiz.
  • Tasks (homework).
  • Homework checks and feedback by our team professional ad experts.

Ads Expert Premium
$489

Ads Expert course with personal consultation of Social Media strategist.

  • Access to Ads Expert Course, its bonuses and review quiz.
  • Personal one-on-one consultation (1.5h) with Masha Varnavski.

Questions

Q:  ARE THESE COURSES RIGHT FOR ME?

A:   We designed our courses and webinars with a lot of crossover appeal so if any of the following sounds like you, you’re in the right place.
- Business owners. Learn how to get more followers for your social media business pages, more traffic to your website, more leads and sales, increase your brand awareness and earn your customer’s loyalty. - Bloggers. Learn how to gain more followers, increase your engagement and start monetizing your blog.
- Social media beginners looking to become experts. If you want to build a career in Social Media and start earning MORE, all of our courses are must haves.
- Experienced SM managers. If you already work in Social Media, we will help you level up your knowledge.
You’ll learn tricks and strategies you’ve never heard of before. Gain efficiency and streamline your workflow.

Q:  WHAT ARE THE DIFFERENCES BETWEEN COURSE TIERS?

A:   Ads Expert Course has 3 tiers:
- Ads Expert: You work on it all on your own.
- Ads Expert+: You have homework and the professional support of our ad experts.
- Ads Expert Premium: You have 1 consulting session with our expert at the end of the course, so you can ask questions about ads, get help with problems you faced or even get help to set up a campaign together.
Our Instagram Essentials Course has 2 tiers:
- (a) Instagram Essentials: 20 days of access
- (b) Instagram Essentials+: evergreen access to all current and upcoming lessons. This is a great option because instagram changes fast and we will help you keep up by regularly posting content to learn the new trends and rules.

Q:  HOW DOES IT WORK?

A:   Courses. We give you access to the course platform for 20 days. Your study schedule is completely up to you. Study whenever and wherever you want. After 20 days you can extend your access for an additional fee. Webinars. Webinars are carried out via Zoom video conferencing platform. Recorded webinar sessions are uploaded to our Facebook support group immediately after the session

Q:  WHAT COURSE/WEBINAR SHOULD I GO FOR?

A:   It depends on your goal.
- If you have a well-established blog or business and you want to start using ads to get more followers or sales, choose “Ads Expert”. This course is also perfect for SM managers of any level.
- If you’re just starting your Instagram journey,your page isn’t growing as fast as you want, or your Post Reach/Engagement is very low, go for “Instagram Essentials”.
- If you are an aesthetic practice/provider or their social media manager, check out our webinars for aesthetic businesses.

Q:  WHAT DO YOU GUARANTEE?

A:   No vague information. Only proven strategies and tactics that you can learn and apply to your business right away. We are confident in our quality content and clear delivery, if you are unhappy with the course, let us know by email within the first 2 days and get all your money back.

Q:  HOW DOES IT LOOK?

A:   Courses. You will have access to the text modules and video modules located on our educational platform. Our bonus material can be downloaded. Webinars. Every webinar of ours lasts 3+ hours and contains 50-150 slides.

Q:  WHAT IS THE DIFFERENCE BETWEEN THE TWO WEBINARS FOR AESTHETIC BUSINESSES?

A:   3-Hour Webinar Training “Instagram for aesthetic practices, providers and their social media managers” is dedicated to your Instagram development. 3-Hour Webinar Training “Facebook and Instagram ads for aesthetic practices, providers and their social media managers” is for those who have a marketing budget and are consider spending it on Facebook/Instagram ads.

Q:  WILL THE GUIDEBOOK “HOW TO COLLAB WITH INFLUENCERS” BE HELPFUL FOR ME?

A:   YES if you are considering working with influencers. The guidebook will help you make smart choices when organizing your collaboration and will help you choose the RIGHT influencers so you don’t waste your budget. However, if you bought our Instagram Essentials course (or are planning to get it), don’t buy the guidebook – it’s already included in the Instagram Essentials Course!

Q:  WHAT ABOUT CUSTOMER SUPPORT?

A:  We provide in-house customer support. So if you face any problem (technical issue with the platform, can’t access the platform, etc.) or you have any questions, just email us: academy@thesetters.agency

Q:  WHAT DO I NEED?

A:  You will need a phone/tablet/laptop and Internet. That’s it.

Q:  HOW DO I PAY?

A:   Simply choose your plan and proceed with payment. We accept all types of credit/debit cards.

CHOOSE YOUR FREE GUIDE

We’ve made put a lot of high yield content into our guidebooks and cheat sheets and we are crazy enough to give it away for free. Choose the one you need!

Free Guidebook

How To Set Up Facebook Business Manager To Run Ads

I need it

Free Social Media Calendar

Holidays and Events

I need it

Free Instagram Roadmap

Steps By Step
Strategy

I need it

Research: Instagram giveaways

Giveaways With Celebrities: The Way To Boost Your Growth or...To Kill Engagement?

I need it

Feedback
by
our
students

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Masha, your session was incredibly impactful and provided wonderful insight into how practices can effectively utilize Facebook and Instagram to communicate with existing, and acquire new patients.

Edward Wynne, Senior Director of financial services
and Allergan Practice Consulting (APC) operations for BSM Consulting

Swipe left to see other reviews

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- The social media session was incredible, just a little long. Very good information though - and not "fluff" - which was great.
- Masha was incredibly knowledgeable and passionate about social media marketing. It was a lot of information crammed into one session. I found myself making sure I kept it real, realizing many of my accounts are needing the basic fundamentals of how to best approach marketing with social media.

Allergan Practice Consulting managers

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Masha, thank you so much for your ads course! I previously tried the free course by Facebook, thinking it would be enough. But, turns out, it wasn’t. Your course completely changed my understanding of how to run Ads on IG and our whole marketing approach. I’m now using my new knowledge to promote my next pastry master class. Thank you again! 🧡

@patisserie_de_nicole

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Thank you for your detailed and informative ads course. I’ve never imagined so many targeting opportunities. I used the blue promote button to promote our posts and thought I was running ads. The information about USPs and mindmaps is just. We are actually planning to use it for our Google ads as well - little trick for your future students.
The only thing I regret - that I didn’t buy the plan with ads expert help. We prepared the media plan based on your suggestions, but it would be great if your experts could check it out. Let me know if there is a way we can upgrade our plan. THANK YOU again!

@viaila.kz

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Masha, I just wanted to say thank you for your ads course! I found it very informative. It's not a bunch of fluffy and vague information, it’s truly step-by-step guide into ads marketing. Definitely worth the investment! I also want to thank your course support team. They always responded to my questions in such a timely manner. I will highly recommend you guys, very satisfied with the course so far and the quick responses.

@na_banglebracelets

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Thank you for the exceptional course...every word of my feedback was true..hope, I can attend your next courses soon!

@budabernadett

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Loving your webinar for aesthetic practitioners. The amount of data you bring to the table to support your claims is amazing. I had to pause halfway yo give my page, picture and description a complete overhauled because I couldn't wait until the end to put your guidelines into practice. So thank you! Consider me a happy customer.

@dr_joshua_london

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I’m loving the course. Im from colombia and i was worry about the english, but is so easy to understand, it has a lot of information that i even think i have to make in my business profile, the examples of the account in every lesson are perfect to understand the content. I hope this will help me to improve in many ways!! Thank you so much!!

@kanowatravel

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Masha, I want to say BIG THANK YOU for the course Instagram Essentials and also for your generosity that allowed me to finish the course with some delay because of my situation. I must admit that in the beginning, I did not consider the course seriously and thought it would be just an introductory to buy the next level. However, I was amazed at the amount of useful information and the volume of the course! I got so many tips so now I need time to digest it and implement to my business account :) Thank you once again!!!

@skazkalovers_world

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Thank you so much for creating your Instagram social media course! I am learning so much & LOVING all of the valuable information that’s shared in there. It’s easy to be overwhelmed with knowing the latest & greatest but what I greatly appreciate is how simple & easy you make it to understand. I hope you’ll do more of these so I can stay in the loop as I grow my businesses. Thanks again - you & your agency are amazing!

@alexandraromney

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Loving the Instagram Essentials course! Will start implementing as much as I can soon!

@drsuemin

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My name is Lizz. I’m one of the certified advanced Esthetician’s at VIDA. I’ve recently been taking Instagram Essentials Course to help me gain more information on how to make this page the best it can be. And let me tell you I loved the course! So much good info about Instagram top trends, showing more of what you (viewers) want to see, and reinforcement of being your authentic self ❤️

@vidaaesthetic

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Definitely loving your course. Fun, enjoyable and easy to understand. You give the best explanation by far for how you can find your niche.

@targetonsocialmedia

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