3-HOUR TRAINING SESSION

Facebook and Instagram Ads for Aesthetic Practices and Providers

If you are an aesthetic practice/provider (or their SM manager), and you are planning to run ads, join our new group for 3-hour webinar to learn how to drive HIPAA and Facebook Policy compliant ads and gain new followers and new patients. Proven strategies only.

3-HOUR TRAINING SESSION

WHAT YOU LEARN

  1. 2 types of Instagram/Facebook ads and their differences
  2. Facebook Ad Policy: forbidden, restricted & limited content for aesthetic practices and providers
  3. Facebook Ad Library: what we use it for
  4. Post Promotion (Boosting): when and how to use
  5. Ads Manager vs. Business Manager
  6. left leftntent
  7. Ad account setup
  8. Facebook Pixel and Events
  9. Ad Campaign structure
  10. The best types of campaigns for aesthetic practices & providers. Campaigns for Surgeons vs. campaigns for Injectors/Med Spas
  11. Types of audiences: how to use mind maps
  12. HIPAA rules when using Facebook Pixel and Facebook Audiences
  13. Ads to gain Instagram and Facebook followers
  14. Ads to acquire new patients
  15. Ads to retarget current patients
  16. Landing pages: the key of your advertising success
  17. On-Facebook leads: how to collect the leads without landing pages
  18. Creatives for ads: examples and suggestions
  19. Using Ads when running collabs with bloggers.
  20. What to do when your Ad account is disabled by Facebook
  21. Q&A session

WHO IS THIS COURSE FOR

Don't know if this course is right for you? We designed it to be useful for:

  • Aesthetic practices and providers

    If your marketing budget is limited and you can’t afford to hire an agency to run your Facebook and Instagram ads, learn how to do it yourself! Or get this course to educate your social media manager. Investing in yourself/ your team members always pays huge dividends! Learn how to get new patients and followers for your Instagram & Facebook page with ads help!
  • Freelancers & Social Media specialists

    If you want to work with aesthetic practice and providers, remember: if you know how to bring new patients, sales and followers to your client, you are priceless. What we teach will make you indispensable. It will be useful even if you’re an experienced Social Media specialist. The course is based on our combined years of experience. You’ll learn tricks you’ve never heard of before.
3-HOUR TRAINING SESSION
4 online presentations with over 70 slides each

3h Online presentation

4 online presentations with over 70 slides each

3h Online presentation

4 online presentations with over 70 slides each

3h Online presentation

4 online presentations with over 70 slides each

3h Online presentation

4 online presentations with over 70 slides each

3h Online presentation

4 online presentations with over 70 slides each

3h Online presentation

4 online presentations with over 70 slides each

3h Online presentation

4 online presentations with over 70 slides each

3h Online presentation

4 online presentations with over 70 slides each

3h Online presentation

digitize your practice

1-year access to our Digitize Your Practice! Club

shedule shedule

Examples of our club’s post schedule

webinar 3 day content

Easy-to-use educational platform: anytime, anywhere, any device

Webinar tools

  1. 3h Online presentation
  2. 1-month access to educational platform with webinar record and support chat
  3. 1-year access to our Digitize Your Practice! Club
  4. Easy-to-use educational platform: anytime, anywhere, any device
Client
facebook sertificate

WE ARE FACEBOOK CERTIFIED

We are official Facebook marketing partner. We work closely with Facebook team to run the most effective advertising campaigns for our clients. Trust our experience – this course will teach you strategies and tactics we have developed and use for our clients every day. To see the results we drive for our clients, click here.

REVIEWS ON OUR WEBINARS

image

I'm the owner of Studio Esthetique, cosmetic dermatology center with multiple locations in New York and over three decades in the business. We hired The Setters Agency to create Facebook and Instagram advertisement strategy.

The agency is also responsible for executions of FB & IG ad strategy, its management and reporting to our internal marketing team. The Setters Agency was able to deliver a successful digital marketing service. We noted a dramatic increase in leads compared to our previous service provider. The team provided effective communication and workflow throughout the project.

Vlad Byhovsky, AANP, RN, MSM, MBA

image

I am the owner of a boutique cosmetic plastic surgery practice in Fairfield county, CT. We selected the Setters Agency based on their reputation, and from previous experience of working with them on smaller projects.

Thanks to the efforts of The Setters Agency team, the company is seeing high ROI for both projects (Facebook ads and Google ads). The team's project management style was instrumental in organizing the workflow of the projects from the beginning. The company felt that the team had their best interests at heart.

Flora Levin, Plastic Surgeon, USA

image

They’ve been really great and we’ve definitely noticed a big improvement in our leads, especially in Google. We’re also getting more qualified leads — more serious potential patients who are really interested in our services.

Moreover, we’ve been doing a lot more consultations since we’ve started with them, just from getting more Google and Facebook leads. In connection with that, our sales have doubled if not tripled.

Dr. Dilip Madnani, Plastic Surgeon, MD, USA

reviews

Feedback
from
our
students

Results we reached for our clients


ROAS – Return on ad spend, marketing metric that measures the amount of revenue earned for every dollar spent on advertising.



  • Plastic Surgeon, New York

    Objective:

    • Collecting leads to promote face lift.

    Results:

    • Over the course of 6 months, our Facebook advertising campaign generated 691 leads (completed contact forms or calls to the office with a request to book an appointment) with an average price of $8.16 per lead.
    • Generated leads resulted in 77 billable surgical and non-surgical consultations .
    • Achieved ROAS of 6.03 on top surgical procedures.

  • MED SPA, New York

    Objective:

    • Collecting leads to promote injectables and cool sculpting.

    Results:

    • Our Facebook advertising campaign generated 313 leads and 127 calls over the course of 4 month with an average price of $8.88 per lead.
    • The leads resulted in a total of 74 booked appointments giving an average conversion rate Lead – to – Appointment of 14% compared to a 7% market average.
    • Achieved ROAS of 5.05 inclusive of agency fees and ad spend.

  • PLASTIC SURGEON, CONNECTICUT

    Objective:

    • Collecting leads to promote injectables and blepharoplasty.

    Results:

    • Our Facebook advertising campaign generated 136 leads over the course of 3 months with an average price of $11.38 per lead .
    • Achieved ROAS of 4 inclusive of agency fees and ad spend.
Result
Result
Result
Result

Screenshots of our campaigns

WHAT ELSE?

We want to ensure that you get maximum benefit from our training and stay in-the-know even after you complete it. That's why, in addition to the training we offer:

  • Online support

    Read the material, watch the videos and leave any questions you get along the way right on our educational platform. Our social media experts will reply to your questions within 48 hours.
  • More tips in our FB group

    You’ll be invited to join our private Facebook group for aesthetic practices and providers. Here you get 1-year access to all social media news and updates, as well as exclusive member discounts for our current and upcoming educational programs and social media services.
  • Our guarantees

    We are confident in our quality content and clear delivery, if you are unhappy with the training, let us know by email within the first 2 days of the training and get all your money back.

DETAILS

  • Records

    The webinar session is recorded and uploaded to our educational platform. 1 month access is available. Login and password to the platform will be sent to you via email.
  • Marketing club

    1-year access to our Digitize Your Practice Club (regular price $8.99/month, you save $107.88).
  • Webinar length

    3 hours + 30 min Q&A session.
  • Price

    $400/student.
  • Special Offer

    Bring a colleague and get a 20% discount!
Back