Courses & Webinars

4-DAY INTENSIVE WEBINAR TRAINING "Instagram & TikTok for Aesthetic Practices, Providers and Their Social Media Managers"

  • Are you an aesthetic provider, practice or their social media manager?

  • Did you try to market your services on Instagram & TikTok but didn't get the results you wanted and feel that it doesn't work for you?

  • What's keeping you from making a bigger impact on Instagram & TikTok, translate those results to profits, get more patients and scale your business?

Here is your chance to find an answer to all these questions!


3-HOUR TRAINING SESSION "Facebook and Instagram Ads for Aesthetic Practices and Providers"

  • Do you run an aesthetic practice? Are you an aesthetic provider?

  • Annoyed that you can’t use before & after pictures in your ads?

  • Had enough of Facebook/Instagram taking down your injection/surgical videos?

  • Tired of your ads being rejected?

  • Want to get more followers and more leads?

  • Want to get high quality leads that would convert into the patients?

Join in our webinar to learn how to run HIPAA compliant ads to gain new followers and attract new patients.


Instagram Essentials

This course is perfect for anyone who has an Instagram account and wants to monetize it. No matter who you are: a blogger, a business owner, a social media expert. We will teach you:

  • How to set up your page correctly: make your page searchable for new users, make your account safe from banning and hacking, create an attractive profile picture and write the perfect bio.

  • How to create highly engaging content.

  • How to do storytelling that sells and engages.

  • Where to get ideas for your posts.

  • What tools to use.

  • How to grow your page followers: all the organic and paid methods that exist.

  • And much more.

The only reason NOT to get this course - If you already are a big blogger/brand with a well-established content and growth strategy. See you later, Kim K.

If you are a beginner, or your page isn’t growing as fast as you want, the course is exactly what you need.

Any questions left? Contact us! We’d be happy to help.



What we love about Facebook/Instagram ads is that their targeting options are endless. Here are some examples of the powerful search tools available.

  • Find clients who live nearby and are looking for services close to their place.

  • Find customers who are planning to get married in the coming months.

  • Reach customers who have a birthday coming up and may be looking for a venue or some way to treat themselves.

  • Down-sell, cross-sell or up-sell to your current customers.

  • Find your clients everywhere: Facebook, Instagram, messenger, third-party websites.

  • Target people with a certain income or working in certain fields or positions, living in a specific district of your city. People with specific interests and behaviors.

ENDLESS targeting options! No matter what you are looking for: traffic, leads, video views, followers or post interactions - you can get everything with Facebook and Instagram ads. And for a better price than Google or Yelp ads. The power can be yours! IF, you know how to use it. In this course we will teach you HOW. Step by step, detail by detail. Even if you are clueless about social media and have never worked with any ads before, we will explain to you how it’s done using simple language and very detailed tutorials.

Any questions left? Contact us! We’d be happy to help.


The art of collaboration with bloggers: Step by step guidebook

  • Want to work with influencers but don’t know where to start?

  • Not sure how to choose right influencers for cost-effective collab?

  • Are you worried you’ll waste your budget on influencers with fake followers and likes?

This is a must-have guidebook for managing your social media on your own or for social media managers servicing multiple businesses. In the guidebook we outline the steps you need to take to find, pitch, collaborate with the bloggers and analyze your results. The Guidebook condenses experience and knowledge gained from conducting over 5000+ successful collabs.

It’s absolutely FREE.



  • 1. Business owners

    If you’ve just set up an Instagram or Facebook page for your business and want to know how to manage it, we will teach you.

    If your page is as old as the Backstreet Boys’ songs, but it doesn’t bring you clients and doesn’t grow at all, we will help to fix it.

    If you want to get more followers, sales, clients, website leads, video views, etc. – you’re in the right place.

    Thinking of cross-sell, down-sell, up-sell? Retargeting? Customer acquisition and retention? We’ve got you covered!

  • 2. Instagram bloggers

    Do you dream of getting more followers and monetizing your blog? Need higher post reach and more post impressions? Is your Engagement Rate very low and you want to fix it? Let’s get started!

  • 3. Freelancers and social media specialists of any level

    If you want to build your career in Social Media, remember: if you know how to bring sales and followers to your client, you are priceless. We can make you priceless.

    Our signature courses are useful even if you’re an experienced Social Media specialist. The courses are based on our combined years of experience (10+ years!). You’ll learn tricks you’ve never heard of before.


    We are among the Top 20 social media vendors for aesthetic practices and providers. Allergan North America has chosen us as their Social Media training experts. Trust our experience when it comes to training your team and get the most out of SM for your practice.



  • Social Media/ Digital Marketing Manager with 10+ years of experience
  • CEO of The Setters Social Media Agency
  • Former Head of Social Media for LightInTheBox, leading international e-commerce company, $86M US IPO
  • Сorporate training sessions for Allergan APCs and ADCs
  • Facebook Certified Ads Planning and Buying Professional
  • Experience managing multi million dollar advertising budgets
  • Social Media revenue increase from 160% to 320% (across projects)
  • Directed launch of 12 social media channels
  • Total followers gained over 15M
  • 100+ satisfied clients
  • Facebook Certified Ads Professional



A:   We designed our courses and webinars with a lot of crossover appeal so if any of the following sounds like you, you’re in the right place.
- Aesthetic practices and providers. We are among the Top 20 social media vendors for aesthetic practices and providers. Allergan North America has chosen us as their Social Media training experts. Trust our experience when it comes to training your team and get the most out of SM for your practice.
- Business owners. Learn how to get more followers for your social media business pages, more traffic to your website, more leads and sales, increase your brand awareness and earn your customer’s loyalty.
- Bloggers. Learn how to gain more followers, increase your engagement and start monetizing your blog.
- Social media beginners looking to become experts. If you want to build a career in Social Media and start earning MORE, all of our courses are must haves.
- Experienced SM managers. If you already work in Social Media, we will help you level up your knowledge.
You’ll learn tricks and strategies you’ve never heard of before. Gain efficiency and streamline your workflow.


A:   Ads Expert Course has 2 tiers:
- Ads Expert: You work on it all on your own.
- Ads Expert Premium: You have 1 consulting session with our expert at the end of the course, so you can ask questions about ads, get help with problems you faced or even get help to set up a campaign together.
Our Instagram Essentials Course has 2 tiers:
- (a) Instagram Essentials: 20 days of access
- (b) Instagram Essentials+: evergreen access to all current and upcoming lessons. This is a great option because instagram changes fast and we will help you keep up by regularly posting content to learn the new trends and rules.


A:   Simply choose your plan and proceed with payment. We accept all types of credit/debit cards or PayPal.


A:   Courses. We give you access to our educational platform for 20 days or forever (depends on chosen tier). Your study schedule is completely up to you. Study whenever and wherever you want. After 20 days you can extend your access for an additional fee if needed.
Webinars. Webinars are carried out via Zoom video conferencing platform. Recorded webinar sessions are uploaded to our educational platform immediately after the session. You can join the webinar Live or buy the access to the recordings. The choice is yours.


A:   It depends on your goal.
- If you have a well-established blog or business and you want to start using ads to get more followers or sales, choose “Ads Expert”. This course is also perfect for SM managers of any level.
- If you’re just starting your Instagram journey,your page isn’t growing as fast as you want, or your Post Reach/Engagement is very low, go for “Instagram Essentials”.
- If you are an aesthetic practice/provider or their social media manager, check out our webinars for aesthetic businesses.


A:   No vague information. Only proven strategies and tactics that you can learn and apply to your business right away. We are confident in our quality content and clear delivery, if you are unhappy with the course or webinar, let us know by email within the first 2 days and get all your money back.


A:   Courses. You will have access to the text modules and video modules located on our educational platform. Our bonus material can be downloaded. Webinars. Every webinar of ours lasts 3+ hours and contains 50-150 slides.


A:   3-Day Webinar Training “Instagram for aesthetic practices, providers and their social media managers” is dedicated to your Instagram development. 3-Hour Webinar Training “Facebook and Instagram ads for aesthetic practices, providers and their social media managers” is for those who have a marketing budget and are consider spending it on Facebook/Instagram ads.


A:   YES if you are considering working with influencers. The guidebook will help you make smart choices when organizing your collaboration and will help you choose the RIGHT influencers so you don’t waste your budget.


A:  We provide in-house customer support. So if you face any problem (technical issue with the platform, can’t access the platform, etc.) or you have any questions, just email us:


A:  You will need a phone/tablet/laptop and Internet. That’s it.



Masha, your session was incredibly impactful and provided wonderful insight into how practices can effectively utilize Facebook and Instagram to communicate with existing, and acquire new patients.

Edward Wynne, Senior Director of financial services
and Allergan Practice Consulting (APC) operations for BSM Consulting


- The social media session was incredible, just a little long. Very good information though - and not "fluff" - which was great.
- Masha was incredibly knowledgeable and passionate about social media marketing.

It was a lot of information crammed into one session. I found myself making sure I kept it real, realizing many of my accounts are needing the basic fundamentals of how to best approach marketing with social media.

Allergan Practice Consulting managers


Awesome webinar! I’ve been working in the social media for 5 years and you covered things that I have never even heard of.

I’ve reported these ideas and tricks back to my clients and they are very impressed.

Abigail Landry, digital marketing manager for aesthetic surgeons nationwide


The webinar was great! I liked several things from what I watched until now:
-you presented lots of info, but it was very well structured and not a moment boring
- some strategies are so straightforward that they are very easy to implement

- the info is comprehensive and it covers everything instagram related
- you gave me some ideas on website and email improvements also
- all in all, it made me finally understand how instagram works and what I and my social media manager were doing wrong before
- I can’t wait to watch the TikTok session!
I can tell you one thing: I participated at social media trainings before, but this was the best money I have ever spent until now 🙂
It was very nice to meet you, honestly.

Dr. Ruxandra Sinescu, Plastic Surgeon, Romania


I would like to say a HUGE thank you to everyone who participated in creating the training. This is not my first social media training so I can speak from experience.

A lot of the times trainings on social media are spread thin and out for days or weeks without any specific examples that could be implemented right away. Masha’s training was full of specific information, examples and actionable items that could easily be implemented righted away. There was no “water”, from the first couple of minutes, the webinar had information that I have not heard before. And for a person like me that doesn’t usually take notes, I could’ve put my pen down and started implementing any tips and tricks that were provided.
Anyone in the medical aesthetics space could definitely use this training to their advantage. No doubts!

Anastasiya Halytcka, National PRX trainer, USA


I have taken lots of Instagram courses over the last few years but they never were specific to the aesthetics industry. Having Masha's guidance on how to thrive in the aesthetics world was invaluable and has made a huge impact on how I create content.

I haven't taken a TikTok course before and up until now I treated it as basically the same as IG which is nowhere near optimal! My favourite course was rather surprisingly 'Day 3' on paid advertising, feels like the 4-day course has paid for itself with the information I got from this day alone! Thank you Masha!

Joe Craig, Social Media Manager & Content Creator, The Lovely Clinic, UK


I recently attended Masha intensive 4 day social medial Webinar and it was more than I was expected. She gave so much valuable information I can apply to my business and I’m looking forward to the results post implementation of all these great pearls she provided.

I look forward to more webinars and recommend her and the setters team to anyone in the aesthetics business!

Chakika Williams, NP, CEO of SkyRose Rejuvenation Clinic & Spa, USA


I enjoyed the webinar very much! Looking forward to attending more classes from you guys in the future.

Kim, social media manager of


Thank you for the exceptional course...every word of my feedback was true..hope, I can attend your next courses soon!

Dr.Bernadett Buda, Hungary, @budabernadett


I found the information very helpful. Even though we covered ads, I took the Facebook Ads class after the webinar, and it really helped for the knowledge to resonate because of the base knowledge I had from the webinar. I would highly recommend the webinar.

Susan Tompsett, Practice Manager at Physician Skin Solution


I consider myself pretty experienced with social media management, but I was pleasantly surprised with the little pearls I did pick up with this webinar.

For example, the little things like the apps to use for hard line breaks in your post, lead generation apps (LinkTree/TapTree) and the deep links. I am excited to implement those little things to make our profiles more efficient.

Dallas Peternell, creative marketing director , Maningas Cosmetic Surgery


Loving the webinar for aesthetic practitioners! The amount of data you bring to the table to support your claims is amazing.

I had to pause halfway to give my page, picture and description a complete overhauled because I couldn’t wait until the end to put the guidelines into practice So thank you! Consider me a happy customer!

Dr. Joshua Van Der Aa, UK


That was a great course! Thank you!

Dr. Flora Levin, MD, USA


Masha, thank you so much for your ads course! I previously tried the free course by Facebook, thinking it would be enough. But, turns out, it wasn’t.

Your course completely changed my understanding of how to run Ads on IG and our whole marketing approach. I’m now using my new knowledge to promote my next pastry master class. Thank you again! 🧡

Nicole Mirzoyan, pastry chef, @patisserie_de_nicole


Thank you for your detailed and informative ads course. I’ve never imagined so many targeting opportunities. I used the blue promote button to promote our posts and thought I was running ads. The information about USPs and mindmaps is just.

We are actually planning to use it for our Google ads as well - little trick for your future students.
The only thing I regret - that I didn’t buy the plan with ads expert help. We prepared the media plan based on your suggestions, but it would be great if your experts could check it out. Let me know if there is a way we can upgrade our plan. THANK YOU again!

Karina Carrero, busines owner,


Masha, I just wanted to say thank you for your ads course! I found it very informative. It's not a bunch of fluffy and vague information, it’s truly step-by-step guide into ads marketing. Definitely worth the investment!

I also want to thank your course support team. They always responded to my questions in such a timely manner. I will highly recommend you guys, very satisfied with the course so far and the quick responses.

Natalia, designer and business owner @na_banglebracelets


Thank you so much for creating your Instagram social media course! I am learning so much & LOVING all of the valuable information that’s shared in there.

It’s easy to be overwhelmed with knowing the latest & greatest but what I greatly appreciate is how simple & easy you make it to understand. I hope you’ll do more of these so I can stay in the loop as I grow my businesses. Thanks again - you & your agency are amazing!

Alex Romney, business owner, @soulrisetribe


My name is Lizz. I’m one of the certified advanced Esthetician’s at VIDA. I’ve recently been taking Instagram Essentials Course to help me gain more information on how to make this page the best it can be. And let me tell you I loved the course!

So much good info about Instagram top trends, showing more of what you (viewers) want to see, and reinforcement of being your authentic self ❤️

Lizz, esthetician, @vidaaesthetic


I’m loving the course. Im from Colombia and i was worry about the english, but is so easy to understand, it has a lot of information that i even think i have to make in my business profile.

The examples of the account in every lesson are perfect to understand the content. I hope this will help me to improve in many ways!! Thank you so much!!



I want to say BIG THANK YOU for the course Instagram Essentials and also for your generosity that allowed me to finish the course with some delay because of my situation.

I must admit that in the beginning, I did not consider the course seriously and thought it would be just an introductory to buy the next level.However, I was amazed at the amount of useful information and the volume of the course! I got so many tips so now I need time to digest it and implement to my business account :) Thank you once again!!!



Loving the Instagram Essentials course! Will start implementing as much as I can soon!

Sue Min, aesthetic provider @drsuemin


This was a very detailed and informative seminar. Your company really knows this aesthetic business well along with social media. It was well worth it. I only wish we had unlimited access to view it or maybe notes to keep. It was quite of bit of information to retain but I did learn a lot!

Michele, Social Media Manager, @radiance_by_Rona, USA


I loved the first session! I thought your approach was very thoughtful and you suggested unique ideas that never occurred to me before. I'd rate it a 10/10 in terms of value. I'm looking forward to viewing the remaining three sessions this week!

Carly Forster, Social Media and Lifestyle Brand Marketing Expert, USA


AWESOME! These were great comprehensive webinars that gave you all you needed to know to succeed on social media! I loved how transparent and honest Masha was and how generous she was with answering questions live! I have implemented a lot of what I had learned from Masha from her social media platforms however, this webinar took it to another level!

Dr. Azalesha Rodriguez, USA


I enjoyed going into how the algorithms work and varied between IG and tiktok and how it affects the content post timing and quality. The tips on how to use Boosting were super helpful, as have been doing it blindly.

Dr. Josh Mullins (MBBS, MACAM, BAS), Define Clinic, Australia


Thank you so much for this course and also for answering my questions both during the weekend and after. Not only is your IG content incredibly valuable, but this course was very insightful. I look forward to more of your courses. For new participants - this course is not introductory! This course is designed to take you to the next level.

Susan Wintoniw, Lilja Aesthetics, Canada


Masha and her team always deliver the most relevant and up to date information for Instagram. They're deep dive into what's working on Instagram right now, and strategies to convert secret lurkers into clients is unparalleled. They are my go-to team when it comes to staying on top of trends.

Kristy LaGourgue, AgencyMCS


I am glad I signed up with Masha at the Setters academy. It found it a great value. As a aesthetic provider I have to wear many hats. It hard to keep up with social media and the constant changes. As I am trying to grow my account and gain new clients.

Thank you for providing great examples and ideas to help create content, which is my biggest struggle. I am excited to implement what I have learned. Thank you 😉

Priscilla Hardenne, Boutique Med Spa, USA


I was so impressed and thankful for all of the info gathered from these webinars. I am a one man show and while fairly tech savvy, learned so much about the inner workings of how to make social media work harder for me!

I also religiously follow your IG page and constantly grabbing tips from there as well. Thank you Thank you!!

Elizabeth Compton, RN, USA


Thank you for this opportunity to receive unlimited access to these webinars. I really loved the organized approach of the webinars. The webinars have helped me update my bio, I got rid of a link that would take viewers off my page.

The webinars also helped teach me how to make a more aesthetic ally pleasing page and I have gotten a lot of good feedback from viewers on that! This course was well worth it!! My followers have been growing every day since I utilized your advice!!

Theresa Cramer, RN, USA


I absolutely love the webinar series! The content is informative and so easy to follow and apply. It helped me realize how important and influential our IG page truly is and as a result of the webinar, I've completely updated our page.

This webinar series has also helped me create a job description and interview questions around what to ask a social media manager now that we're ready to hire one! I would love an extended version of this webinar series so I can have our new manager watch this content once they're hired. Thank you so much!

Kate Schoemehl, Founder & Owner Metro Medspa, USA


I took away many pearls from the webinar on how to best create and manage my business social media accounts. The webinar platform was easy to access and I loved that it was available for a month so I had time to soak in all the info! Social media was a chore before, but now that I have more insight and direction I’ve actually enjoyed ramping it up! Thank you Masha and team!

Jessica Shdo, Aesthetic Nurse Practitioner, USA


Masha is such an amazing source of information for aesthetic business owners, social media managers and marketers. The information she shares is easy to understand and can be implemented immediately. Her expertise and suggestions are great for both seasoned practices and marketing professionals.

But, easy enough to understand for people new to Instagram. Thus far, we have focused on her Instagram expertise. We are new to Tik Tok and frankly, a bit intimidated. But, with Masha's guidance, we look forward to adding that platform soon as a way to promote our aesthetic practice. Thank you Masha for sharing information in a way that is engaging, fun and easy to implement!

Kile Law, Blue Water Plastic Surgery, USA


I am totally surprised by the amount of information that I am getting from these seminars. At first I thought, "how much can be said about this topic ? " But Masha's knowledge surprised me. There is a lot to know about social media and I love that this seminar is geared towards medical spas in particular.

The most valuable part of the seminar for me so far has been when she explains some of the psychology behind social media; like that people like to follow personal brands and not just businesses, you have to have a mixture of educational, inspirational, and entertaining content, and that there are lots of details in the visual design of your page that will make someone follow you or not. Another thing I did not know about was the "Call To Action" as they call it in the social media managing business, I plan on using this. I also loved how she explained how to use the algorithm to your advantage, like using reels (and how) and creating more engagement, etc. I now have lots of inspiration on what kind of content to make as well. Overall, I am satisfied with what I have learned and would recommend this to anyone that is running a social media for their business. Lots of good information and Masha is very thorough in her explanations.

Dr. Jesus Beltran, MD, USA


As someone who is not that familiar or comfortable with social media, I found the 4 day Training Webinars extremely insightful. Having more knowledge behind what constitutes good content, different types of posts, growth strategies and the importance of knowing what works for the algorithm is very valuable… and, specific to the Aesthetics industry.

I loved that the advice even extended to what information to give to a Social Media Manager and how to measure results. Thank you so much Masha and your team for making this information accessible to us.

AnneMaree Coughlan, Founder of Dermabeauty, Australia


We’ve made put a lot of high yield content into our guidebooks and cheat sheets and we are crazy enough to give it away for free. Choose the one you need!

Free Guidebook

How To Set Up Facebook Business Manager To Run Ads

I need it

Free Guidebook

How to work with influencers

I need it

Free Instagram Roadmap

Steps By Step

I need it

Research: Instagram giveaways

Giveaways With Celebrities: The Way To Boost Your Growth or...To Kill Engagement?

I need it


FOLLOW US ON Instagram thesetters TO LEARN


To see the detailed plan of each course, go HERE.


Instagram & TikTok strategies for aesthetic practices and providers:

  • Content strategy
  • How to grow your Instagram and TikTok
  • How to acquire new patients on Instagram and TikTok
  • How to make your patients produce content for you
  • And much more...

Instagram Essentials

20 days access. Perfect for anyone who has an Instagram account and wants to monetize it:

  • How to run ads to gain new followers
  • How to run ads to acquire new patients
  • How to run ads to retarget current patients
  • HIPAA compliant ads
  • And much more…

Instagram Essentials +

Unlimited access. Perfect for anyone who has an Instagram account and wants to monetize it:

  • Content strategy
  • Page growth strategies
  • Page design
  • How to write posts that engage
  • Downloadable materials
  • And much more...

Ads Expert

Perfect for anyone who wants to learn how to run Facebook and Instagram ads.

  • Content strategy
  • Page growth strategies
  • Page design
  • How to write posts that engage
  • Downloadable materials
  • And much more...


Instagram Ads Training session for aesthetic practices and providers:

  • 7 text modules
  • 1 video module
  • 7 downloadable bonuses
  • 1 review quiz
  • 3 metric tons of valuable information
  • And much more…

Ads Expert Premium

Ads Expert course with personal consultation of Social Media strategist.

  • Full access to Ads Expert course, it’s bonuses and review quiz
  • Personal one-on-one consultation with Facebook certified Ads expert
  • Help with your first ad campaign


Need more information about our educational courses? Fill this form out to let us know. Our experts will contact you.

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