The Setters Agency is a full-service social media marketing agency. We cater to small- and medium-sized business owners and bloggers. We are here to help you get more Instagram/Facebook followers, more YouTube views, more app installs, and up the sales of your product. If you are a blogger looking to grow your following, you started your own business or you are a social media manager, we have solutions for you.


Tell us about your business, your goals, your budget - we will customize a social media strategy for you.

Plan A. WE plan, YOU execute.

So you are on a budget, you are ready to work hard, but you just need an expert to tell you how.

More than just guidance, we will develop a dynamic social media strategy designed to increase brand awareness, elevate your online presence on all platforms and build an engaged and loyal community to sell your products and services and promote your blog. This is a detailed plan tailored to your needs. All you have to do is follow the steps to make it happen.

Prices: from $400

Plan B

WE develop and execute the strategies for you, starting from choosing the channels and producing the content and ending with community management. Working with influencers and launching ads - included. YOU chill and relax. Maybe eat some donuts.

Prices: from $2000/monthly



If you came here, most likely you follow us on Instagram @masha.socialmedia. You definitely can find tons of useful information there, written by Masha Varnavski, The Setters Agency Founder and SM expert with 7+ years of experience. You also can order her personal one-on-one consultation and get a social media plan tailored to your business needs. If you are on the social media struggle bus, just tell Masha all your problems and she will help you figure it out! (just keep in mind she is not a marriage counselor!)

Here is what you get in your personal consultation:

  • Account audit (if you already have one)

  • Customized plan for starting or growing your account including how-to’s for producing high-quality content; and making your page sell (if you own online business)

  • Detailed thoughtful replies to all questions you have

Prices: $219/session (1.5h)

To order a consultation, please FILL OUT the form and proceed with payment:


What is your target for ads? More followers? Sales? New leads? All of the above? We got you. Choose your channels Instagram, Facebook, YouTube, Pinterest, Snapchat and we will help you get the ads up and running.

  • Creating an Ads Manager/Account

  • Install FB Pixel/Pinterest Tag if needed

  • We’ll teach you how to run ads effectively

  • Producing and choosing creatives

  • Developing the target audience based on your goals

  • Launching and managing ads

  • Analyzing results and reporting

  • Full-service: we create and launch ads to reach your targets and report to you on results

Prices: first month $595 (including Ads Account Setup), every next month $495

We are certified by Facebook

Personalized GIFs For Instagram Stories

Take your Insta Stories to the next level with content as unique as you are - your personal customized GIF!

It's an awesome way:

  • To impress and engage your audience

  • To add branded content to your Insta Stories

  • To showcase your expertise (“She/he has branded GIFs! Might be popular blogger/business!”)


Influencer Marketing

Let potential customers to hear about you from the people they already listen to and trust! No, we are not talking about their moms. We are talking about the huge variety of influencers with thousands of real followers and proven to be effective collaborators. We get the cool kids to talk you up!

Plan A

WE: Research extensively to provide you with a list of 10/30/50 influencers whose posts will resonate with your target audience. We provide you with stats, and weed out the weirdos. No time for the fake stuff and bots. YOU: Just contact influencers and start the collab!

Prices: from $200

Plan B

WE: Choose the influencers and the ideal type of cooperation, contact influencers and make it happen. Track the action and report to you on the results. YOU: Pick your nose, take selfies, do nothing.

Prices: from $800


Chatbots are the future of social media marketing. They improve your customer support, collect customer’s data, re-target customers and make them come back hungry for more, announce your sales and promotions, follow up and provide additional services, make customers interact with your content on weekly basis, read your newsletters, enter your giveaways. Chatbots are a great tool to increase your website leads and sales. It is much more effective than newsletters or posts, because it is one-on-one communication. They are like scrubbing bubbles, doing all the work so you don’t have to! In addition, messages from chatbots have extremely high open rate! Let us help you develop and install a chatbot designed especially for your needs.

  • Develop and launch your chatbot

  • Chatbot monthly technical support

Prices: from $499


Not a natural at content creation? Delegate it to us! We will take care of it (even remotely!):

  • Photography

  • Videos (promotional, slow motion, testimonials)

  • Motion graphics

  • Illustrations

  • Flatlays styling

  • Instagram Stories/Highlights

  • Channels styling (covers for Instagram Highlights, Facebook photo/video covers)

  • GIFs

  • Animation

  • Social Media posts

Prices: from $45/piece


Want to have your YouTube video as the top search? Or maybe you want to outrank your toughest competitors in Google, so you could muahaha right in their face? Our SEO specialists will help you to get more website traffic, leads, customers and profits.

We can perform:

  • SEO (search engine optimization): website structure and content analysis, optimization of website code, structure and onsite content

  • PPC (pay per click)

  • Google AdWords

  • Conversion optimization

Prices: from $499

Need a perfect landing page that would SELL your products/services and convert visitors into your customers? We got your covered! We will develop an eye-catching landing page that works fast and smooth on both desktop and mobile, any device. Trust us - we know how to make a perfect landing page to drive your ads to.

Prices: from $800


We can help you to organize an event starting from organizational part (venue, reception, catering, press wall, etc.) and ending with the social part (inviting influencers, launching Live Stream, promoting event via ads). Doesn’t matter if it is an annual party for your company, event dedicated to new product launch or just a wife’s birthday - we will rock it.

Prices: TBD, depends on the event and your budget

(if you want us to invite Lady Gaga, it will be a bit more expensive)

Community Management

Daily communication with your followers is very important, as it is the best way to create a loyal community. Show them that you listen and care. Loyal followers are everything! They are the ones that make your blogs relevant and they are the ones buying your stuff. If you are thinking “Okay I get it, listen and care, sounds nice but I’m busy as hell!”, you are not alone on that one, our ghosty friend. Sometimes we just don’t have time to text them back. Let us monitor an entire army of your needy fans!

  • Post scheduling

  • Replying to comments & direct messages

  • Getting a discussion going among followers

  • Monitoring mentions and comments

  • Working with negative comments

Prices: $250/monthly

Instagram Feed

Have you have ever scrolled through popular Instagram feeds and wondered how they created such a cohesive aesthetic and how they keep their images so consistent? We know exactly how it’s done and we’re ready to help! With our professional photo and video presets you will be able to create an eye-catching Instagram/blog feed in no time! Change the overall feel of your feed, speed up your photo editing workflow and take your Instagram/blog to the next level. Trust us – with our presets you will see a noticeable bump in your followers growth and engagement. People tend to follow accounts with beautiful and consistent feeds and we’re here to help you to create one. Our presets are compatible with desktop Lightroom (all versions) and Lightroom Mobile/Adobe Lightroom CC (iOS и Android). Easy to install, easy to use – in just-one-button click! Colors: bright or pastel

Our pack of presets includes:

  • 9 presets that improve light, color, contrast, tone and make your feed look consistent and cohesive.

  • A tutorial explaining how to use and install mobile presets.

Click here to catch a glimpse of your future feed.

Prices: $55


Want to know how to shoot a photo that makes people double tap? How to write a caption that actually sells? How to gain new followers fast? How to choose the right influencers and not blow your budget?

If you are a beginner-blogger who wants to succeed, business owner on SM platforms and you want the tools to develop it on your own, or maybe you are social media specialist who wants cutting edge skills to push your career forward, welcome to The Setters Agency’s Social Media Courses! You will get all information to be able to do what we do here, but on your own. You will learn how to build SM strategy and what tactics to use, how to use your budget effectively, how to build an effective channel from scratch. No watered down, vague information, only strict instructions from best-in-their-fields teachers: social media strategy experts, targeting experts, content experts (photographers and designers), copywriters and chatbot specialists.

Click on the button "Courses" in main menu to become our student!

Prices: from $289


Learn about the challenges we have faced, approaches we have used and the results we have achieved.


Instagram / Medicine / Content strategy / Promotion

Hands-on PMU

Various clients

Brand Awareness / Instagram

Instagram Presets

Instagram / Visual Design

Arbat Esthetic
Cosmetology Center

Instagram / Beauty / Content strategy / Promotion


Instagram / E-commerce / Content strategy / Promotion

Various clients

Reach / Impressions / Engagement Rate

Various clients

Targeting / Ads

Various clients

Instagram Feed / Visual Design


Social Media / E-commerce / Influencer Marketing


Facebook / Pinterest / E-commerce / Content strategy / Promotion


Chatbots / E-commerce / Message marketing


Facebook / E-commerce / Content strategy / Promotion

Veronika Jeanvie

Targeting / Strategy / Landing pages

Om juice bar

Facebook / E-commerce / Content strategy / Promotion


E-commerce / Fitness / Targeting

Coming soon

Do you want to use ads to promote your business?

Don't know where to start from?

Start with filling out this form - we will contact you and offer you affordable solution


We are certified by Facebook

Are you an influencer that is looking for collabs with brands and businesses?

Want to get paid for what you do the best (content)
or receive free products and services?

Want to become a brand ambassador?

We can help you to make it happen!

Fill out the form to join us!*

*We work with influencers from 20K followers


Meet our team of skilled professionals. We’re the ones who make the magic happen (with hard work of course).

  • Person

    Masha Varnavski

    Founder, Strategy Director

  • Person


    Production Director

  • Person

    Daria Larine

    Content Strategist, Copywriter

  • Person


    Paid Social / Messenger Marketing and Chatbot Manager

  • Person

    Julia Orlova

    Illustrator, Ideas Generator

  • Person

    Karina Armenopol

    Influencer Marketing Manager

  • Person

    Ann Bandura

    The Setters Academy Project Manager

  • Person


    Chief Inspirational Director

What our

Check out what our clients say about our work and our results.


Masha Varnavski is an amazing social media strategist. I have been working with her and her team since May 2017. The results are stunning: My Instagram page grew from 30K followers to over 250K and became one of my main client sources. We used their services for content strategy, community management, Instagram ads and influencers. Can’t be more satisfied. These guys know what they’re doing.

Vladislav Grigoryants, Plastic Surgeon, Russia


Our main targets were to grow our Instagram page, find brand ambassadors and bloggers to promote our cosmetology services and, of course, get new clients. Before we started working with Masha & her team we had no content strategy in place, our Instagram page had only 7000 followers and wasn’t successful in bringing us new clients. Everything changed since we started working with Masha and her team. Right now, we have a lot of followers and we continue working with them on increasing our Instagram sales. We’re 100% satisfied with the services we’re getting.

Olga, PR Manager, Russia


When I finally decided i should go on with my Instagram account of my business there was no other expert than Masha. I know her as the great expert in what relates to social media. She shares just 1% of her knowledge in her posts, so i recommend to have personal consultation where she opens up. All insights and tricks on how to make successful business page, how to run ads, what should be your strategy, what should be researched and what can be your strongest part. I am very thankful to Masha for that session, she well structured everything in my mind and gave a great understanding of what are the bases of account promotion.

Asem Kun, Head Of Marketing at Astana Motors, Kazakhstan


The consultation with Masha exceeded my expectations. She was already familiar with my account and made very concrete and practical recommendations on how I could improve it. Everything she explained to me was very easy to understand. I can tell she is a seasoned professional and knows the industry very well. Very grateful and will use her expertise again.

Flora Levin, Plastic Surgeon, USA


I am really grateful for the time they spent reviewing my insta business account and recommending the strategies for achieving the initial objectives of mine. I plan on following up with the directions they gave me right away. Thank you guys so much for your help. I greatly appreciate the assistance you have provided me :)

Karina Armenopol, Business Owner, Kazakhstan


Masha’s expertise on running an Instagram page is impressive! She took the time to come to my office and discuss several ways to improve engagement, push content, and stand out from all the rest. It was clear from the notebook she came with that she researched my page prior to our meeting and presented me with all the opportunities for improvement. Masha definitely knows what she’s talking about! Thank you again, Masha!

Dana Khuthaila, MD, USA


I would like to thank one amazing professional, Masha, for an incredible help and expertise provided to help me run my business Instagram NA Jewelry account successfully! She has given very clear and specific introductions on the strategy I should use to promote my Jewelry business, as well as she guided me through certain steps to understand my audience and final customer needs and expectations. She has plenty of tips and tricks on how to boost your account and I would definitely recommend Masha as a social media expert and consultant!

Nata Patton, Business Owner @na_banglebracelets, China


Initially I was working with Masha (one-on-one consulting). Then I decided to go further and hired Masha’s agency to develop the social presence in WeChat and help me to get more clients/orders. The guys conducted an audit of my current channels and developed content strategy for each of them. I couldn’t believe but social media posts can actually bring clients! They managed to prove it to me.😀
Masha’s team is truly amazing to work with. I feel like they have a grasp of who I am and the voice that I wanted to use. What I like the most - they provide services on-time and on-budget. On-budget is a key word for such a small business like mine. Thank you guys!

Nika Mirzoyan, Founder & Chef, Patisserie de Nicole, China


Dear Masha!
I’m so glad that I found out you and received your consultation regarding the social media. It has been a real brainstorm for me with plenty of useful tips and smart tricks, which I have gotten during our session. Briefly, your consultation has been smart, volume and motivational to start for use Instagram in a proper way🎯 I would say you provide you clients with an intelligible “User manual”. Appreciate your help and explanation. Many thanks
P. S. Now I know who I can recommend as a social media expert 😉 @masha.socialmedia only

Dr.Valeriia, cosmetologist & esthetician, Kuwait


Thank you Masha for amazing consultation and guidance!
🤗😍So much useful and very clear information!
📖It was great to understand what my business needs from social media and learn how to use it with most of the benefits within my scope and my budget💸💸💸
So looking forward to start working together with such professional and talented team😉

Valeriya, Founder & Chief Aesthetics Officer,, USA


A huge thank you for a no-nonsense audit of my Instagram account.
- A thoughtful breakdown of all the positives and negatives;
- Personalized walkthrough of ideas to be proud of and areas of improvement;
- Tons of suggestions on how to find my niche and adequately compare my performance against the competition or similar accounts;
- Useful tools for organic growth;
- No cheating, just tips and tricks that simply work.
Now, I just have to find time and patience to follow the plan and not be lazy. Thank you, Masha

Inga, blogger @vintagecarre, USA


I just wanted to thank Masha.
I'm from generation that gets intimidated by social media. And being in business for long time was hopping that I can stay away from it but I guess nothing is permanent except for change. So I'm also realizing now that I need help in using Instagram to my advantage. I feel that consulting with Masha was a best decision I've made. To my surprise she knew my account really well. I could’ve not put my finger on what it is, that I’m struggling with. All I knew that it was not up to my standards or liking. Masha helped me to develop a strategy, and define mine goals. She gave me tools that I would have never found on my own. As the result, I absolutely LOVE how my first post turned out after our conversation. An hour of your consultation will benefit for many years to come.

Inna Prokopenko, Esthetician, Allergan trainer, USA


“Thank you for your amazing knowledge and expertise! Very informative and helpful!”



“Masha, your consult was super helpful. I took many pages of notes during our initial call and I was able to implement tons of your advice. Now I’m actually enjoying working on my social media because I see the authentic engagement from my current and future clients!”



“Thank you, Masha! You are truly a rare gem to find these days. Your knowledge and expertise in marketing is unmeasurable. We enjoyed every minute of our consultation with you. Many thanks again for sharing insightful and helpful advice to help us improve our marketing strategy and content!”



“Masha… I’m still digesting this incredible meeting today. Thank you so much for taking the time and speaking with us Your thoroughness and insight were truly incredible.
I am very excited about the ideas you gave us and have already started implementing team. Really looking forward to our growth!”



I had experience before with different agencies and I could not compare it with The Setters. Super professional, super knowledgeable! I had private consultation with Masha and it was totally worth it. I expected to get from this consultation the strategy how to expand my Instagram, my business sales. But Masha gave me so much more. It was a lot of useful information two hours went like 5 mins. Like wow! Still digesting it and have so many tools right now! She is the gold! I was already so given up on my Instagram but Masha light the fire so now I’m so inspired to do it right.
Thank you sooo much!



Please don’t proceed with payment for Chatbot and Influencer Marketing packages before discussing your needs with us. We want to be 100% sure that we can help you to reach your targets. Talk to us first! For most of our services we will email you an electronic invoice AFTER we discuss all the details and targets with you.

Instagram presets

Change the overall feel of your feed and take your Instagram/blog to the next level.

In 24h you will receive email with the pack of chosen presets and English tutorial.

  • 9 presets that make your feed look consistent and cohesive
  • A tutorial explaining how to use and install mobile presets

Personal consultation

Get the help of our experienced social media strategist.

  • Get your account audited
  • Discuss strategies for growth
  • Discuss strategies for sales

Personalized Instagram Stories GIFs

Take your Insta Stories to the next level with content as unique as you are - your personal customized GIF!

  • Swipe Up
  • New Post
  • Like
  • Dislike
  • Other GIFS of your choice
  • Package of 10 GIFs

Facebook & Instagram Ads

Let our experienced ad managers help with your ads and bring you more clients and followers.
We will:

  • Set up your Facebook Ads Manager
  • Сhoose perfect target audiences
  • Prepare creatives and texts for your ads
  • Launch, run, analyze, improve and report

Contact us

Describe your goals, needs & problems you want us to solve. It will be great if you can leave the link to your website together with the links to your Social Media pages. Let's discuss!

Mailing Address

223 W 38th St, New York, NY 10018

Call Us
(323) 418-2629

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