The Setters Agency is a full-service social media marketing agency. We cater to small- and medium-sized business owners and bloggers. We are here to help you get more Instagram/Facebook followers, more YouTube views, more app installs, and up the sales of your product. If you are a blogger looking to grow your following, you started your own business or you are a social media manager, we have solutions for you.
What is your target for ads? More followers? Sales? New leads? All of the above? We got you. Choose your channels Instagram, Facebook, YouTube, Pinterest, Snapchat and we will help you get the ads up and running.
Creating an Ads Manager/Account
Install FB Pixel/Pinterest Tag if needed
We’ll teach you how to run ads effectively
Producing and choosing creatives
Developing the target audience based on your goals
Launching and managing ads
Analyzing results and reporting
Full-service: we create and launch ads to reach your targets and report to you on results
We are certified by Facebook
Learn about the challenges we have faced, approaches we have used and the results we have achieved.
Instagram / Medicine / Content strategy / Promotion
Brand Awareness / Instagram
Instagram / Visual Design
Instagram / Beauty / Content strategy / Promotion
Instagram / E-commerce / Content strategy / Promotion
Reach / Impressions / Engagement Rate
Targeting / Ads
Instagram Feed / Visual Design
Social Media / E-commerce / Influencer Marketing
Facebook / Pinterest / E-commerce / Content strategy / Promotion
Chatbots / E-commerce / Message marketing
Facebook / E-commerce / Content strategy / Promotion
Targeting / Strategy / Landing pages
Facebook / E-commerce / Content strategy / Promotion
E-commerce / Fitness / Targeting
Coming soon
We are certified by Facebook
*We work with influencers from 20K followers
Meet our team of skilled professionals. We’re the ones who make the magic happen (with hard work of course).
Founder, Strategy Director
Production Director
Content Strategist, Copywriter
Paid Social / Messenger Marketing and Chatbot Manager
Illustrator, Ideas Generator
Influencer Marketing Manager
The Setters Academy Project Manager
Chief Inspirational Director
Check out what our clients say about our work and our results.
Masha Varnavski is an amazing social media strategist. I have been working with her and her team since May 2017. The results are stunning: My Instagram page grew from 30K followers to over 250K and became one of my main client sources. We used their services for content strategy, community management, Instagram ads and influencers. Can’t be more satisfied. These guys know what they’re doing.
Our main targets were to grow our Instagram page, find brand ambassadors and bloggers to promote our cosmetology services and, of course, get new clients. Before we started working with Masha & her team we had no content strategy in place, our Instagram page had only 7000 followers and wasn’t successful in bringing us new clients. Everything changed since we started working with Masha and her team. Right now, we have a lot of followers and we continue working with them on increasing our Instagram sales. We’re 100% satisfied with the services we’re getting.
When I finally decided i should go on with my Instagram account of my business there was no other expert than Masha. I know her as the great expert in what relates to social media. She shares just 1% of her knowledge in her posts, so i recommend to have personal consultation where she opens up. All insights and tricks on how to make successful business page, how to run ads, what should be your strategy, what should be researched and what can be your strongest part. I am very thankful to Masha for that session, she well structured everything in my mind and gave a great understanding of what are the bases of account promotion.
The consultation with Masha exceeded my expectations. She was already familiar with my account and made very concrete and practical recommendations on how I could improve it. Everything she explained to me was very easy to understand. I can tell she is a seasoned professional and knows the industry very well. Very grateful and will use her expertise again.
I am really grateful for the time they spent reviewing my insta business account and recommending the strategies for achieving the initial objectives of mine. I plan on following up with the directions they gave me right away. Thank you guys so much for your help. I greatly appreciate the assistance you have provided me :)
Masha’s expertise on running an Instagram page is impressive! She took the time to come to my office and discuss several ways to improve engagement, push content, and stand out from all the rest. It was clear from the notebook she came with that she researched my page prior to our meeting and presented me with all the opportunities for improvement. Masha definitely knows what she’s talking about! Thank you again, Masha!
I would like to thank one amazing professional, Masha, for an incredible help and expertise provided to help me run my business Instagram NA Jewelry account successfully! She has given very clear and specific introductions on the strategy I should use to promote my Jewelry business, as well as she guided me through certain steps to understand my audience and final customer needs and expectations. She has plenty of tips and tricks on how to boost your account and I would definitely recommend Masha as a social media expert and consultant!
Initially I was working with Masha (one-on-one consulting). Then I decided to go further and hired Masha’s agency to develop the social presence in WeChat and help me to get more clients/orders. The guys conducted an audit of my current channels and developed content strategy for each of them. I couldn’t believe but social media posts can actually bring clients! They managed to prove it to me.😀
Masha’s team is truly amazing to work with. I feel like they have a grasp of who I am and the voice that I wanted to use. What I like the most - they provide services on-time and on-budget. On-budget is a key word for such a small business like mine. Thank you guys!
Dear Masha!
I’m so glad that I found out you and received your consultation regarding the social media.
It has been a real brainstorm for me with plenty of useful tips and smart tricks, which I have gotten during our session.
Briefly, your consultation has been smart, volume and motivational to start for use Instagram in a proper way🎯 I would say you provide you clients with an intelligible “User manual”.
Appreciate your help and explanation.
Many thanks
P. S. Now I know who I can recommend as a social media expert 😉 @masha.socialmedia only
Thank you Masha for amazing consultation and guidance!
🤗😍So much useful and very clear information!
📖It was great to understand what my business needs from social media and learn how to use it with most of the benefits within my scope and my budget💸💸💸
So looking forward to start working together with such professional and talented team😉
A huge thank you for a no-nonsense audit of my Instagram account.
- A thoughtful breakdown of all the positives and negatives;
- Personalized walkthrough of ideas to be proud of and areas of improvement;
- Tons of suggestions on how to find my niche and adequately compare my performance against the competition or similar accounts;
- Useful tools for organic growth;
- No cheating, just tips and tricks that simply work.
Now, I just have to find time and patience to follow the plan and not be lazy. Thank you, Masha
I just wanted to thank Masha.
I'm from generation that gets intimidated by social media. And being in business for long time was hopping that I can stay away from it but I guess nothing is permanent except for change. So I'm also realizing now that I need help in using Instagram to my advantage.
I feel that consulting with Masha was a best decision I've made.
To my surprise she knew my account really well. I could’ve not put my finger on what it is, that I’m struggling with. All I knew that it was not up to my standards or liking.
Masha helped me to develop a strategy, and define mine goals. She gave me tools that I would have never found on my own.
As the result, I absolutely LOVE how my first post turned out after our conversation.
An hour of your consultation will benefit for many years to come.
“Thank you for your amazing knowledge and expertise! Very informative and helpful!”
“Masha, your consult was super helpful. I took many pages of notes during our initial call and I was able to implement tons of your advice. Now I’m actually enjoying working on my social media because I see the authentic engagement from my current and future clients!”
“Thank you, Masha! You are truly a rare gem to find these days. Your knowledge and expertise in marketing is unmeasurable. We enjoyed every minute of our consultation with you. Many thanks again for sharing insightful and helpful advice to help us improve our marketing strategy and content!”
“Masha… I’m still digesting this incredible meeting today.
Thank you so much for taking the time and speaking with us
Your thoroughness and insight were truly incredible.
I am very excited about the ideas you gave us and have already started implementing team.
Really looking forward to our growth!”
I had experience before with different agencies and I could not compare it with The Setters.
Super professional, super knowledgeable! I had private consultation with Masha and it was totally worth it.
I expected to get from this consultation the strategy how to expand my Instagram, my business sales. But Masha gave me so much more.
It was a lot of useful information two hours went like 5 mins. Like wow! Still digesting it and have so many tools right now!
She is the gold!
I was already so given up on my Instagram but Masha light the fire so now I’m so inspired to do it right.
Thank you sooo much!
Please don’t proceed with payment for Chatbot and Influencer Marketing packages before discussing your needs with us. We want to be 100% sure that we can help you to reach your targets. Talk to us first! For most of our services we will email you an electronic invoice AFTER we discuss all the details and targets with you.
Change the overall feel of your feed and take your Instagram/blog to the next level.
In 24h you will receive email with the pack of chosen presets and English tutorial.
Get the help of our experienced social media strategist.
Take your Insta Stories to the next level with content as unique as you are - your personal customized GIF!
Let our experienced ad managers help with your ads and bring you more clients and followers.
We will:
Describe your goals, needs & problems you want us to solve. It will be great if you can leave the link to your website together with the links to your Social Media pages. Let's discuss!
Describe your goals, needs & problems you want us to solve. It will be great if you can leave the link to your website together with the links to your Social Media pages. Let's discuss!
Educational and networking events in business.
Instagram: @vladislav_grigoryants
Site: doctorgrig.com
Instagram / Medicine / Content strategy / Promotion
Followers growth, Lead growth.
Dr. Grigoryants is well-known Russian plastic surgeon, but he wanted to create a social media presence that showed his personality and his unique approach to plastic surgery. We featured content that will build trust and confidence among potential clientele. The quantifiable goals are: increased followers and increased number of consultations.
1. Total rebrand of the Instagram page
Design for Highlights
Design For Website Button in Bio
2. Development of a structured content scheme to diversify categories of information
Newsfeed Before
Newsfeed After
3. Strategy for targeted growth in key areas: influencer marketing, Instagram ads, giveaways and contests
1. Follower number increased from 30K to over 250K followers
2. Daily Post Reach increased from 5K to over 60K
3. Average Post Impressions increased from 20K to over 150K
4. Average increase in Post Engagement: 1300%
5. Increase in consultation requests: ×5
6. Collabs with bloggers: 20+
7. Giveaways with celebrities: 10+
Facebook: facebook.com/lightinthebox
Site: lightinthebox.com
Facebook / E-commerce / Content strategy / Promotion
Followers growth, Sales growth.
LightInTheBox is an global online retail company that delivers a wide range of products worldwide. The goal was to be able to sell products directly from Facebook. To do this we needed to build a social media presence in Facebook from scratch and post content with the goal of directly selling at a fast pace. Basically fitting a giant online store into the framework of a social media platform where a follower can shop directly from the post.
1. To implement a Global page structure which allows for a centralized conglomerate of 6 multilingual pages for individual national markets
2. Create a strategy for content that sells products directly through a post
3. Use Facebook tools and influencer marketing to grow followers base
4. Create a fully outfitted Facebook Shop for direct sales
1. Follower number increased from 2M to over 8M
2. Average Daily Post Reach (Organic) over 500K
3. Average Daily Link Clicks (Website Traffic) over 4K
4. Multilingual Facebook Shop with over 10k items
Followers growth, Collabs with influencers.
LightInTheBox is a global online retail company that delivers a wide range of products worldwide. The goals are: build and develop Instagram page from scratch, increased followers, increased number of collabs with influencers.
1. Build Instagram page from scratch
2. Create a visually attractive page and quality content feed
3. Use Instagram ads, contests & giveaways, and influencer marketing to grow follower base
4. Create shoppable posts for direct sales
5. Get Instagram influencers on board for extra exposure and gain quality content for the company’s website
1. Number of followers currently over 500K
2. Fresh looking Instagram page with clear brand identity
3. Total Impressions within last 1.5 years: over 70M
4. Collabs with over 2000 bloggers
5. Shoppable flatlays, contests and other interactive activities
Collabs with influencers.
LightInTheBox is a global online retail company that delivers a wide range of products worldwide. The goals are: increased number of collabs with influencers for bigger social media exposure, creating brand awareness and building trust among their followers and website visitors.
1. Pitch small and medium-sized influencers on Instagram, Facebook, and Youtube
2. Limited paid collaborations, barter preferred
3. Re-use IGC (influencer generated content) across all social media channels, on the company website and in the newsletters
4. Build shoppable social wall on the website that allows aggregation of IGC among all SM channels
1. Collabs with over 2000 bloggers
2. Over 4000 content pieces produced
3. Social Wall built on the company website
4. Total Reach through IGC over 200M people
Instagram: @arbatesthetic
Instagram / Beauty / Content strategy / Promotion
Followers growth.
Arbat Esthethic is a luxury cosmetology center located in Moscow. They offer a wide range of beauty services for face and body. The goals are: increased followers and increased number of leads (calls, messages) and appointments scheduled.
1. Total rebrand of the Instagram page
2. Develop a structured content scheme to plan engaging posts in each content category
3. Strategy for targeted growth in key areas: influencer marketing, Instagram ads, giveaways & contests
1. Instagram page has a fresh new look and a structured newsfeed
Newsfeed Before
Newsfeed After
Design For Website Button in Bio
2. Follower number increased from 7K to over 100K
3. Collabs with over 20 influencers +1 ambassador agreement made
4. Giveaways with celebrities: 5+
Ekaterina Kazakevich is a well-known European permanent makeup artist looking to expand her practice to the American market. Ekaterina came to us with the goal of organizing a permanent makeup master class in New York. She wanted our full services starting from choosing avenue and to attracting students and booking models.
- 2 masterclasses launched, both times - complete sold-out!
- Average ROI per event 250%
- 100% client satisfaction. Long term cooperation with the client - new masterclasses are coming
1. See our amazing results!
2. Feedback from students
3. Feedback from our models
Speaker
Ekaterina Kazakevich
- Owner of MakeUpLab (http://makeuplab.by) with 5000+ clients
- Author and developer of PMU techniques and educational methods
- 50+ international awards and certificates
- Over 600 students from all over the world including the US, Sweden, Poland, Russia, Israel
- 2017 - International Beauty Festival Star World, 2nd place (microblading), 3rd place (perfect gradient).
- 2017 - participant of the International Eyebrow festival (Netherlands).
- 2018 - Speaker at the Future Professionals Time International Open championship in PMU (Maldives).
- 2019 – Speaker at Worldwide Eyebrow Festival in Rotterdam (Netherlands)
We not only teach you how to become PMU master, but also will teach you HOW TO FIND your very first clients, set up your professional Instagram profile and grow it fast.
- What it takes to become a Professional Permanent Eyebrow Makeup Master
- Secrets of fast, efficient and ideal eyebrow modeling (eyebrow visage) using materials at hand (brushes, rulers, paste)
- Medical aspects of the procedure
- Specifics of applying pigment to the skin
- Safe working techniques: how to prevent pain, swelling, bleeding and injuries
- Sterile technique and infection control
- The Professional work area, full demo of a permanent makeup procedure
- How to use and choose the appropriate equipment and needles
- How to work with pigments
- Expert positioning of the needle
- Hands-on techniques using skin simulation materials (latex, artificial skin)
- Review of the common mistakes and difficulties encountered by beginner practitioners.
- Hands-on practice with live models
- Psychology of working with clients: how to create a name for yourself as a beginning practictioner
- How to create a statement portfolio
- Q&A’s
- 5 day PMU course from a leading PMU master in Europe
- 3 day practice on models (3 models per each student)
- Certificate of completion
- Online support
- Coffee, snacks & lunch provided
- Professional photos
- Professional network and new friends
- Price: $3800
- Deposit: $1000
- Dates: contact us info@thesetters.agency
- Time: 10:00 AM - 6:00 PM
- Location: TBD (New York)
Contact us to learn about Early Bird discounts and book your seat: info@thesetters.agency
Permanent Eyebrow Makeup (powder/ombre shading, makeup effect)
- What it takes to become a Professional Permanent Eyebrow Makeup Master
- Patented techniques: Permanent Eyebrow Makeup (powder/ombre shading, makeup effect)
- Hands on practice with techniques using skin simulation materials (latex)
- Permanent eyebrow makeup procedure demo (on a live model)
- Hands on practice with live models
- Troubleshooting for Permanent Makeup Masters, preventing the common mistakes and misconceptions
- The secrets of creating a statement portfolio
- What it takes to become a Professional Permanent Lip Makeup Master
- Patented techniques: Permanent Lip Makeup (Natural lip blush effect, Lipstick effect)
- Hands on practice with techniques using skin simulation materials (latex)
- Permanent eyebrow makeup procedure demo (on a live model)
- Hands on practice with live models
- Troubleshooting for Permanent Makeup Masters, preventing the common mistakes and misconceptions
- The secrets of creating a statement portfolio
- What it takes to become a Professional Permanent Eyelid Makeup Master
- Patented techniques: Permanent Eyelid Makeup (Mist shaded eyeliner effect)
- Hands on practice with techniques using skin simulation materials (latex)
- Permanent eyebrow makeup procedure demo (on a live model)
- Hands on practice with live models
- Troubleshooting for Permanent Makeup Masters, preventing the common mistakes and misconceptions
- The secrets of creating a statement portfolio
- 1, 2 or 3 day course (your choice of specialization)
- Hands on practice with live models
- Certificate of completion
- Online support
- Coffee, snacks & lunch provided
- Professional photos
- Professional network and new friends
- Price for 3 day course: $3200
- Price for 2 day course (any specialization): $2200
- Price for 1 day course (any specialization): $1200
- Deposit: $1000
- Dates: contact us info@thesetters.agency
- Time: 10:00 AM - 6:00 PM
- Place: TBD (New York)
Contact us to learn about Early Bird discounts and book your seat: info@thesetters.agency
- How to remove old or low-quality permanent makeup (eyes, brow, lips)
- Price: $400
- Deposit: $400
- Dates: contact us info@thesetters.agency
- Time: 10:00 AM - 2:00 PM
- Place: TBD (New York)
Contact us to learn about Early Bird discounts and book your seat: info@thesetters.agency
Facebook: facebook.com/miniinthebox
Site: miniinthebox.com
Facebook / Pinterest / E-commerce / Content strategy / Promotion
Followers growth, Sales growth.
MiniInTheBox is an global online retail company that delivers a wide range of products worldwide: car accessories, phone accessories, kitchen gadgets, jewelry, watches, pet clothes, office stationery, etc. The goal was to be able to sell products directly from Facebook and Pinterest. To do this we needed to build a social media presence on both channels and post content with the goal of directly selling at a fast pace.
1. Facebook: To implement a Global page structure which allows for a centralized conglomerate of 5 multilingual pages for individual national markets
2. Pinterest: To build a social media presence from scratch
3. Create a strategy for content that sells products directly through a post/pin
4. Grow the number of followers and increase organic post reach and engagement
1. Facebook: Follower number increased from 1M to over 4M
2. Average Daily Post Reach (Organic) over 500K
3. Pinterest: over 0.5M monthly visitors
Chatbot setup.
The chatbot would assist in the following key areas: a) Help CS team with established autoreplies, b) Create an initial base of subscribers, c) Promote company’s sales and activities via Facebook messenger.
1. Set up a chatbot: create chatbot menu, welcome message and default replies
2. Create a list of keywords to fire a corresponding chatbot that assists the CS team
3. Create effective chatbot sequences based on customers’ interests and requests
4. Create a schedule for broadcasting and set up broadcast messages
5. Grow the number of subscribers and maintain high Open-Rate and CTR
1. Successful main sequences, keywords, broadcasting schedule
2. Launched 3 chatbots (English, Spanish, Portuguese) and received over 85K active subscribers in 6 months
Chatbot 1 (English)
Chatbot 1 (Portuguese)
Chatbot 1 (Spanish)
3. Open-Rate 85% - 100%, CTR 9% - 38%
For bloggers and businesses
A great Instagram feed is like a well-designed room: everything looks well placed, flows well together and coordinates beautifully. All posts should coordinate or complement each other well. We are here to help you to design your feed in such a way as to best showcase your Instagram, your style and your business.
Our Instagram presets can help you:
1. Change the overall feel of your feed.
2. Speed up your photo editing workflow (get ready-to-go photo in just a couple seconds!).
3. Take your Instagram to the next level. People tend to follow accounts with beautiful and consistent feeds, so trust us - with our presets you will see a noticeable bump in your followers growth and engagement.
Feed Before
Feed After
Feed Before
Feed After
Feed Before
Feed After
What’s your style?
Our presets can make it easy to enhance your images to help you create a particular look or branding style. Do you love pastel colors? Or bright colors? Choose your favorite theme and we will help you to create the visual appeal you want.
Pastel colors
Bright colors
Easy to set up!
Our presets are compatible with desktop Lightroom (all versions) and Lightroom Mobile/Adobe Lightroom CC (iOS и Android). Easy to install, easy to use. Create you style in 7 easy steps, save it and change your photos in just-one-button click!
The pack of our presets includes:
1. 9 presets that improve light, color, contrast, tone and make your feed look consistent and cohesive
2. A tutorial (in English) explaining how to use and install mobile presets
How to get:
1. Click on the button below
2. Choose Instagram presets and pick a theme you want (pastel or bright)
3. Fill out the form
4. Proceed the payment
In 24h you will receive email with the pack of chosen presets and English tutorial. You always can reach us for help and support if needed! Enjoy!
Reach / Impressions / Engagement Rate
Social KPIs growth.
Our goal is not only followers growth. We also track other social KPIs (Reach, Impressions, Interactions, Engagement Rate) and make sure they keep growing.
We use different methods to make followers interact with the client’s posts: like, share, view, comment, save, tag. We NEVER buy fake likes/comments/views. All methods we use are transparent, legal and allowed by the platform’s rules.
(from different platforms, different clients)
1. Posts organically get high Reach, Impressions and…bring followers
2. Followers actively interact with posts: like, comment, tag friends
3. Posts with links collect many clicks and drive followers to check out client’s website
4. Engagemnet Rate grows
5. Number of followers grows
Targeting / Ads
Sales, follower growth, lead generation, traffic, etc.
We use different methods to make followers interact with the client’s posts: like, share, view, comment, save, tag. We NEVER buy fake likes/comments/views. All methods we use are transparent, legal and allowed by the platform’s rules.
(1-3 days).
Client fills out our survey:
1. What are your goals? (sales, follower growth, lead generation, traffic, brand awareness, etc.). Client may choose several goals.
2. Describe your business: website, existing social media channels, typical customer portrait, customer’s pain points.
3. Describe your target audience (language, geography, sex, age, income, family status, interests, hobbies)
4. What is your monthly advertising budget (excluding agency service fee).
5. Do you have a Business Manager account? If you don’t, we can set it up.
6. Creatives (design, copywriting): bring your own or have The Setters team design custom creatives for you.
(5-7 days).
Designing creatives and copywriting. We prepare ad sets and ads according to the survey info provided in Step 1. Depending on the chosen tier, ad designs can be your own or made by The Setters team.
(1-2 weeks).
Testing. We test audience (ads set level) and creatives (ads level) tests. We use A/B tests. Testing requires 30% of initial monthly budget. At this point we choose the most efficient creatives and excluded overly expensive ads.
Campaign launch and daily maintenance.
Collecting and analyzing results, reporting.
Client: Aesthetic Clinic
Service to promote: Body anti-cellulite treatment
Target: Leads and sales
Ad types: Instagram Stories
✅ Spent: $79.59
✅ Average CPC: $0.55
✅ Link clicks: 145
✅ Leads collected: 28
✅ Appointments made: 3
✅ Sales made: $390.21
✅ ROI: 390%
Client: Fashion Retailer
Service: Clothes & Shoes
Target: More messenger replies in order to increase the number of chatbot subscribers
Ad types: Facebook posts with “Send Message” button
✅ Conversation started: 2630
✅ Spent: $80
✅ Cost per subscriber: $0.03
✅ New messenger subscribers: 2630
Client: Fashion Retailer
Service: Clothes & Shoes
Target: Product promotion
Ad types: Facebook post boosting
✅ People Reached: 319K
✅ Post Engagement: 53K
✅ Website conversions: 1220
✅ Spent: $20
✅ Cost per 1 conversion: $0.02
✅ People Reached: 464K
✅ Post Engagement: 61.5K
✅ Website conversions: 774
✅ Spent: $20
✅ Cost per 1 conversion: $0.03
Client: Hair salon
Target: Instagram followers
Ad types: Instagram Posts
Daily follower growth
✅ Low CPC: $0.14-$0.28
✅ Cost per 1 new follower: $0.30-$0.40
Instagram Feed / Visual Design
Create an awe-inspiring Instagram page
Create cohesive and consistent Instagram feed
A great Instagram feed is like a well-designed room: everything looks well placed, flows well together and coordinates beautifully. We are here to help you to design your Instagram feed in a way that best showcases your style, your content and your business.
1. Beautiful icons custom designed specifically for your Highlights.
Icons that match the style of the page and highlight unique features.
2. Backgrounds for photos/videos.
Your photos are placed on a background designed especially for you and your brand (brand colors, logos, business attributes can be added). Background pictures are different, but designed in the same style and match perfectly. It gives your feed consistent and cohesive look.
This option is a perfect choice for businesses such as: makeup, hair and beauty salons, fashion shops, food businesses, beauty bloggers, and different types of blogging experts.
All pictures below are the screenshots of Instagram feeds made on backgrounds designed by us.
Feed Before
Feed After
Feed Before
Feed After
Feed Before
Feed After
3. Instagram Stories that look amazing and grab attention.
Perfect for price-lists, service-lists, sales and product launch announcements.
Post Stories that get viewers’ attention, then save them to your Highlights for long term use.
4. We create Instagram pages designed for giveaway entries and Instagram activities that request people to follow a stand-alone page in order to enter.
These can also be used for description of your services – so you don’t need to repeat it over and over in your regular posts.
9 panel Giveaway Page
5. Animated videos for Posts and Stories.
Great way to promote sales and giveaways - eye-catching and extremely engaging.
6. Service page - here you provide all the information your clients need to know, so you don't need to repeat it to your loyal followers like a broken record.
9 Panel Service Page made for an English tutor: About, Student reviews, Guaranteed Results, Process Description, Tiers, Program, Prices, How to sign up.
You decide what’s your style! Just fill out our survey to get started, and we’ll work our magic on your page to get you the results you want!
Learn how to use Facebook and Instagram ads to get more followers and drive sales.
For bloggers, businesses and social media experts.
✔ 7 text modules
✔ 7 downloadable bonuses
✔ 1 video class
✔ 1 review quiz
✔ Homework (for Ads Expert + tier)
✔ 1 consulting session (for Ads Expert Premium tier)
✔ 12 hours needed
1.1 Introduction: What Facebook can do for your business.
1.2 Setting up your Facebook Ads Manager and Business Manager. Facebook Ads navigation panel.
1.3 Ad structure: the 3 levels of your ads.
1.4 Ad settings: objectives, audiences and formats.
Bonus: Facebook Business Manager Setup.
2.1 Getting to know your customers (target audiences). Creating a customer portrait.
2.2 Identifying your product/service: use USP as your advantage.
2.3 Creating a mind map for your audiences and USP.
2.4 Planning your ad budget and creating a media plan.
2.5 Preparing your website, Facebook and Instagram pages for traffic. Landing pages.
Bonus 1. Media plan template.
Bonus 2. Ultimate Pre-Campaign Checklist for Your Website.
Bonus 3. Facebook cover template.
3.1 Types of campaign objectives.
3.2 Choosing the right campaign objective.
3.3 Facebook auction: how it works and how to win it.
4.1 Creating Campaigns and Ad Sets. Basic settings.
4.2 Audiences: Custom audiences, locations, detailed targeting and connections.
4.3 Ad placements. Optimization and delivery.
4.4 Facebook pixel. WhatsApp and Messenger. Facebook Offers. Product Catalogsю Offline Sales. Store Visits. Events.
4.5 Learning phase and conversion windows.
Bonus: Ready-to-go audiences for different types of businesses.
5.1 Ad formats and placements. Learn how to match your campaign objective with the right placements and ad formats. Post Boosting and Post Promotion.
5.2 Step-by-step ad creation.
5.3 Instagram ads for follower growth – tricks you need to know.
5.4 10 rules of successful ad texts. AIDA model. Algorithm for perfect text creation.
5.5 10 rules for choosing photos/videos for your ad. Step-by-step guide for finding photos/videos.
5.6 UTM-metrics: how to write tracking codes.
Bonus 1: Ad Formats (sizes, dimensions, ratios, texts).
Bonus 2: Free and paid sources for photos and videos.
6.1 Main metrics: Reach, Impressions, Results, CPR, Link Clicks, Clicks (all), CPC, CPM, CTR, Frequency, Relevance Score.
6.2 5 steps to analyze your campaign.
6.3 Tips: What to do if your campaign gets low results or it stopped working.
6.4 Automated rules for your ads: set it and forget it.
6.5 Ads testing. A/B (split) tests: how it works and how to create it.
7.1 Marketing sales funnels based on Facebook ads.
7.2 Evergreen campaigns.
7.3 Ad account safety: what to do if Facebook disabled your ad account.
8.1 Video lesson: step-by-step ad campaign creation.
8.2 Review quiz.
8.3 Homework.
Learn how to grow and monetize your Instagram account. EVERYTHING you need to know about Instagram.
For bloggers, businesses and social media experts.
1.1 What can Instagram do for you?
1.2 Choosing your Instagram niche
1.3 Identifying your blog/product/service USPs (Unique Selling Points)
1.4 Getting to know your target audiences and competitors
1.5 Personal branding as a cornerstone of your Instagram strategy
1.6 Top 10 Instagram trends in 2020
2.1 Instagram safety
2.2 Choosing your page type
2.3 Choosing your profile picture
2.4 Instagram search optimization: how to make your page easy to find
2.5 A Bio that makes your page irresistible to follow
2.6 Link in Bio: how to use it wisely
2.7 Address field and contact details: the trick you didn’t know about
2.8 Everything about Instagram Feed algorithm. How to get to Top Posts. 10 things that negatively affect your Post Reach
2.9 Instagram Insights: how to learn from it, understand it and use for your benefits
3.1 5 must have types of your content: how to use them. 5 rules of perfect content strategy
3.2 7 Content formats: when and what format to use
3.3 Instagram Highlights: how to use them effectively
3.4 Formula for your Instagram Stories success
3.5 Instagram Live and IGTV: how to use it. Proven tactic to boost your Page Reach with help of IGTV videos
3.6 Boosting Engagement: what content to post for maximum likes, comments, shares, saves and other interactions
Bonus 1: The 15 best tools for content scheduling, page managing and analysis
Bonus 2: Template of your monthly content plan
4.1 An eye-catching, cohesive and consistent Instagram feed: 5 things that affect the look of your feed
4.2 Covers for your Stories Highlights and video posts
4.3 Your home photo studio: the tools to get for successful blogging
4.4 Flat lays 101
4.5 10 basic rules for perfect photo shots and photo editing from top bloggers
Bonus 3: The Best tools for photo and video editing
Bonus 4: The Best tools for beautiful Stories
5.1 3 secret ingredients of highly engaging post captions
5.2 The “ASA” formula for your post caption: easily write a likable caption that sells
5.3 Topics that make your followers talk in comments
5.4 Fonts for your post captions: how to change them and when you need it
5.5 Hashtags: how to use hashtags as your content rubricators
Bonus 5: 50 post ideas for your Instagram
Bonus 6: Perfect post caption check-list
6.1 How to develop your personal style for Instagram content
6.2 How to create viral content
6.3 Instagram shopping tags and booking appointments via Instagram: setup
6.4 The Easy way to download Instagram content
6.5 Where to find your perfect Social Media manager, how to choose the right one and how to track their results
6.6 Support pod: what it is and how to use it
6.7 Content calendar: why you need it
Bonus 7: List of active support pods
7.1 List of all methods to gain followers: divided by efficiency, price and time
7.2 Hashtags and geotags: right way to use these. Shadowban – how to find out you’ve been shadowbanned and how to fix it
7.3 Effective commenting strategy: get new followers with one comment
7.4 SFS, barters and free “featured by”
7.5 Massliking, massfollowing, masslooking and direct messaging: what it is, how to use it safely and effectively
7.6 Instagram challenge: providing value in exchange for following
7.7 Instagram Face filters as a way to grow followers
7.8 4 types of Instagram giveaways
7.9 Word of mouth: the way to get the most loyal followers
7.10 Collaboration with bloggers: all types of deals, how to find the right blogger to work with, how to pitch a collaboration and how to track the results
7.11 Instagram ads to grow followers: how to launch Instagram ads directly on your Instagram page and through Facebook Ads Manager. Secret tricks to gain followers via ads
7.12 Lead magnet: why you need it and how to create it
7.13 Tagging in Stories as the way to gain new highly targeted followers
Bonus 8: Common banned and restricted Instagram hashtags
Bonus 9: Ready-to-use pitch to send out to bloggers
Bonus 10: Checklist: get your Instagram account ready for the promotion
Bonus 11: The Art Of Collaboration With Bloggers: Step by step guidebook
8.1 Watch the video to learn how to set up and run Instagram ads that bring your followers, boost your post engagement and even retarget your current followers who have stopped seeing your posts due to the Instagram Feed algorithm.
Masha Varnavski
Social Media/ Digital Marketing Manager with 8 years of experience
Former Head of Social Media Team of international e-commerce company
Social Media corporate trainer for big international companies
CEO of The Setters Social Media Agency
Directed launch of 12 social media channels
Total followers gained over 15M
Social Media revenue increase from 160% to 320% (for different projects)
100+ satisfied clients
Facebook Certified Ads Professional
learn how to use ads to get more followers and drive sales.
For bloggers, businesses and social media experts.
1.1 Introduction: What Facebook can do for your business.
1.2 Setting up your Facebook Business Manager. Facebook Business Manager navigation panel.
1.3 Campaign structure: the 3 levels of your campaign.
1.4 Targeting options: ad objectives, audiences and formats.
Bonus: Guidebook “How to Set Up Your Business Manager”.
2.1 Getting know your customers (target audiences). Creating a customer portrait, listing their pain points.
2.2 Identifying your product/service: USP and your strength points (advantages).
2.3 Creating mind map for your audiences and USP.
2.4 Planning your ad budget and creating a media plan.
2.5 Prepare your website, Facebook and Instagram pages for traffic. Landing pages.
Bonus 1. Media plan template.
Bonus 2. Ultimate “Get ready for your first campaign” checklist.
3.1 Campaign objectives: how to choose yours.
3.2 Facebook auction: how it works and how to win it.
3.3 Budget optimization.
4.1 Budget and schedule.
4.2 Basic ad settings.
4.3 Custom audiences: when to use, how to create and save.
4.4 Detailed targeting: when and how to use. Demographics, interests, behaviors. Niche targeting or interest expansion. Audience connections.
4.5 Ad placements.
4.6 Optimization and delivery.
4.7 Facebook pixel, product catalogs and retargeting. Offline sales.
Bonus: Ready-to-go audiences for different types of businesses.
5.1 10 rules of successful ads.
5.2 Ad content: texts, photos and videos. Copywriting for successful ads. Requests for photos and videos.
5.3 Learning ad formats: image ad, video ad, slideshow ad, carousel ad, existing post ad and collection ad. Types of collection ads: Storefront, Lookbook, Customer Acquisition and Custom Instant Experience.
5.4 UTM-metrics: how to write tracking codes.
Bonus 1: Ready-to-use algorithm for creating ad texts that sell.
Bonus 2: Sources for photos and videos.
6.1 Main metrics: Reach, Impressions, Clicks, Link Clicks, CPC, CPM, CTR, Frequency, Relevance Score, Conversions.
6.2 Tips: What to do if your campaign gets low results.
6.3 Tips: What to do if you campaign stopped working.
6.4 Automated rules for your ads: set it and forget it.
6.5 Ads testing. A/B (split) tests: how it works and how to create it.
6.6 Ads reporting.
7.1 Let’s set up your Facebook Business Manager together.
7.2 Let’s create and launch your first ad from scratch.
7.3 Testing: Let’s check out what you’ve learned.
“Instagram and Facebook for aesthetic practices, providers and their social media managers”
Social Media expert with 8+ years of experience
Former Head of Social Media of an international e-commerce company
Social Media Corporate trainings
Over 50 clients from aesthetic field worldwide
Total followers gained for her clients: over 15 M
Social Media revenue gained: up to $1M per quarter
Facebook Certification
Here is how with the right approach you can scale your Social Media channels in no time and turn them into main drivers of your profits.
Masha Varnavski is an amazing social media strategist. I have been working with her and her team since May 2017. The results are stunning: My Instagram page grew from 30K followers to over 250K and became one of my main client sources. We used their services for content strategy, community management, Instagram ads and influencers. Can’t be more satisfied. These guys know what they’re doing.
Before working with Masha:
30K followers
1-2 DM price requests per day
2 surgical days per week
1-2 surgeries per day
5-10% operation days fully booked per month
After:
250+K followers
10-15 DM price requests per day
3 surgical days per week
3-4 surgeries per day
+30% surgery price increase
Overbooked, 1-1.5 month queue
Our main targets were to grow our Instagram page, find brand ambassadors and bloggers to promote our cosmetology services and, of course, get new clients. Before we started working with Masha & her team we had no content strategy in place, our Instagram page had only 7000 followers and wasn’t successful in bringing us new clients. Everything changed since we started working with Masha and her team. Right now, we have a lot of followers and we continue working with them on increasing our Instagram sales. We’re 100% satisfied with the services we’re getting.
Before working with Masha:
7K followers
0-2 IG DM for appointments per day
Google ads with 5-7 leads per day
After:
130+K followers
4-5 IG DM for appointments per day
IG ads with 15-20 leads per day for THE SAME budget
Center expanded to a 2nd floor to accommodate increase in bookings
If you are an aesthetic practice/provider (or their SM manager), and your IG/FB pages don’t bring you followers/patients, join our new group for 3-day webinar “Instagram and Facebook for aesthetic practices, providers and their social media managers”. No vague “create interesting content” information! Proven strategies only.
Check out previous reviews and webinar ratings:
Day 1: All about content (3 hours)
Content strategy: must-use types of posts
Visual design of Instagram feed: why it's important and how to create visually consistent feed
Link in Bio: how to use it to benefit your sale funnel
Storytelling in the posts: how to write posts that sell/gain likes/comments
IG Stories: infotainment what it is and how to use it
IG Live
Customers feedback: how to work with positive and negative feedback
Homework
Day 2: Growth strategies (3 hours)
Page growth strategies: all ways to grow the page, organic and paid;
Hashtags and geotags usage
Viral content: how to create it
Influencer marketing: how to choose the right influencers and make them work for you
3 types of giveaways
Homework
Day 3: Ads (3 hours)
Setting up Facebook Ads Manager
Page safety: main rules (FB, HIPAA)
All types of targeting: targeting to gain new IG & FB Followers and targeting to acquire new patients
Ads for patient retention
Building of effective sale funnel: RACE and AARRR marketing models
Homework
1. 3h Online presentation
2. Facebook Private Group to support and Facebook Alumni Group with discounts
3. Useful handouts and social media workbook to systematize your knowledge and track your progress
4. Zoom platform: easy access to the webinars
DatesWebinar takes place once quarterly. 3 sessions are conveniently scheduled on Monday, Wednesday and Friday of the webinar week, leaving one day in between the sessions to assure that each participants has sufficient time to work on the homework.
Records All webinar sessions will be recorded and uploaded to private Facebook support group. If you got hangover and decided not to show up, you always cab watch the records in Facebook Private Group. 1 month access is available
ZoomWebinar is carried out via Zoom video conferencing platform. It is easy to use, does not require download and installation of an app, has a provision for chat during the webinar and allows to record the session. Recorded webinar sessions are uploaded to Facebook support group immediately after the session end.
Homework You are not obliged to do homework, but we kindly suggest doing it. Masha and the experts of The Setters Academy will be checking your homework
You will get useful handouts and a checklist with your step by step plan to grow
Live time support Facebook Private Group for our alumni get out courses here with discount, ask questions, discuss your idea with colleagues
Group size 6-10 students to assure individual attention to all the participants
Webinar length 3 hours/each
Price $900/student (1 hour of personal consultation with Masha costs $219, 3 day webinar takes 9 hours, you save $1071)
Special Offer Bring a colleague and get a 20% discount!
Have questions left? Email us at academy@thesetters.agency
with content as unique as you are - your personal customized GIF!
Impress and engage your audience
Add branded content to your Insta Stories
Showcase your expertise (“She/he has branded GIFs! Must be famous!”)
1. Fill out the form below – we will contact you
2. Have fun - shoot a video of yourself smiling, laughing, crying, dancing…Everything you would love to have as your GIF. Don’t forget about “useful” GIFs like: Swipe Up, Swipe Left, Sad, Happy, Attention! New Post, Whoops, Yay, Like, Dislike. It will take you 10 min
3. Upload your video/videos to your DropBox/Google Docs and send us a link to it
4. Give us 3 business days and get your GIFs to your DropBox/Google Docs. Start impressing your followers!
1. Starter Pack 10 GIFs - $350 (minimal order)
2. Additional GIF - $50/each
3. 20 GIFs Pack - $600
Want more? Copyright your custom GIFs and allow your followers to use it for a free shout out! Your GIFs will be right in GIF Search of Instagram! (Ask us about this option)
Targeting / Strategy / Landing pages
Sales Growth, bringing new clients
Veronika Jeanvie Haute Couture House was established in 2007 by Veronika Jeanvie a top European designer for bridal wear. The house is famous for its seductive chic and audacious mix of sophisticated retro, boheme and French charm. It was developed under the influence of the House mentor world-famous designer Paco Rabbane. Jeanvie came to The Setters Agency wanting to use Instagram and Facebook ads to sell their dresses. Average purchase price is €1500. The company has locations in Paris and Milan. Marketing budget is €500-650/monthly.
1. We created a landing page with a very attractive offer: an appointment with the designer for personalized fittings. Landing pages were launched in 4 languages (French and Italian – to attract local customers, English and Chinese – to attract high income tourists). We adapted all landing pages for mobile and desktop versions.
2. We set up Facebook Pixel and Event codes on all pages to catch leads and send them to the client’s email box.
3. We created campaigns targeting customers who are getting married soon and are searching for wedding dresses. Customers should have above average incomes.
1. From July 1st to November 12th we’ve spent €2134,56 on ads with a total marketing budget of €3934,56 (including agency fee)
2. The campaign brought 112 leads and €13,800 in revenue (not including appointments that were booked for December 2019-January 2020)
3. ROI = 250,7%
Our next target for this client is to increase the number of appointments per month (x3)
Step by step guidebook
For bloggers, businesses and social media experts.
Here is what you find inside of the guidebook:
Types of collabs. What should you choose and what are your goals?
Where to find a blogger
How to analyze a blogger to make sure they don’t have fake followers or likes and can be useful for your business
How to pitch a blogger. Ready-to-go texts
Conditions to discuss before a collab
What to request from a blogger
How to analyze the collab’s results? Formulas to use
Facebook / E-commerce / Content strategy / Promotion
Brand awareness, inform the neighbourhood about a new vegan juice bar, reel in new customers.
OM Juice Bar is New York’s newest completely organic cold-pressed juicery and plant based café. Established by Anastasia Kulinich in December 2019, OM secured a prime location right by Madison Square Park in Manhattan. Anastasia contacted The Setters Agency wanting to use Instagram, Facebook and Yelp to get her client base started. We used targeted ads on all three platforms to raise neighborhood awareness, successfully launch the juice bar and drive foot traffic at peak times.
Target: to reach maximum brand awareness with a small marketing budget
1. Guided the setup of a landing page with a 10% discount offer for new customers and a menu
2. Set up Facebook Pixel and Event codes on the website to track pageviews and leads for the purpose of retargeting
3. Created campaigns targeting people who are frequently located within a 2 mile radius and are interested in healthy food and vegan and vegetarian options. These users will see an offer to visit OM’s website and receive a 10% discount on their first order. Later, those users who visited the website were retargeted with an invitation to visit the bar and try out the daily specials
1. From November 2nd 2019 to February 18th 2020 we spent $1532.66 on Facebook/Instagram ads and $1373.33 on Yelp ads, with a total marketing budget of $3896 (including our agency fees)
2. The Facebook/Instagram campaign was run on a schedule, featuring breakfast and lunch offers as well as regular all-day reached out to 155,423 locals who share a passion for a vegan and plant-based lifestyle. In total, the campaign generated 1488 website visits. Campaign optimization allowed us to reduce PPC from $1.26 to $0.84.
3. Some Facebook campaigns did not direct customers to the website. Instead, these ads showed directions directly from the user location to the Bar and instructed users to take a screenshot of the ad which would be honored as a 10% off coupon.
Feed Placement
Stories Placement
4. Yelp ads allowed us to reach 65,812 people and generated 612 page views for the price of $2.24 per click.
5. Next target for this business is to scale up current campaigns and generate even more foot traffic and also to start offering delivery options.
Change the overall feel of your feed, speed up your photo editing workflow and take your Instagram/blog to the next level.
In 24h you will receive email with the pack of chosen presets and English tutorial.
Get the help of our experienced social media strategist.
Take your Insta Stories to the next level with content as unique as you are - your personal customized GIF!
Let our experienced ad managers help with your ads and bring you more clients and followers.
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Eyebrows
Lips
Eyes
