Client

EUROKAPPA - Leading Russian orthodontic aligners manufacturer.

Our client had an impressive PPC budget. However, the leads attracted through Facebook Ads,Search ads on Google and Yandex (major Russian search engine) were not nurtured by follow-ups via email marketing, causing low conversion rates.

Objective

Attract B2B leads from dental practices interested in adding aligners to their service offerings.

Our Solution

1. We completely redesigned the corporate newsletter to increase the click through rate.
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3. We introduced systematic monthly updates to the subscribers list which clear the database of inactive and unsubscribed contacts and uploads all new contacts received from various sources over the month.
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5. We aligned the email marketing plan with a calendar of major educational seminars and webinars with leading industry experts organized by the client in order to nurture cold leads.

The Results

1. By regularly consolidating contacts, we were able to scale the database of active newsletter subscribers by 50% in just 6 months.
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3. Segmentation of the database by geographical and demographic parameters allowed us to achieve open and click rates of 26% and 3% respectively.
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5. Free and paid events marketed via email were completely sold out.
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7. Revived “dead” leads and streamlined partnership inquiries.