Autoplush Toy Shop
Client
PLUSH TOYS SHOP.
Client was a EU-based startup manufacturing plush models of legendary cars.
Objective
- Generate sales through Facebook & Instagram as well as Google ads.
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- Reduce Cost Per Purchase (CPP) by 50%.
Our Solution
- We’ve analyzed and dissected the client purchase database to build detailed buyer personas.
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- Created a campaign targeting each segment of potential buyers with a customized offer: parents, gamers, car enthusiasts, fans of particular car models, Formula 1 fans, diecast cars collectors, first-time car owners, and freelancers.
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- Conducted a photoshoot and prepared a set of photos and videos for each of buyer personas to transmit the mood of the brand and motivate the audience towards an immediate impulse purchase.
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- Set up a retargeting campaign using Google Display Ads to build multi-platform exposure and improve conversion rates.
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- Optimized the Google Shopping feed to reflect the prevailing interests of the local market – boosting ROAS.
Production
The Results
- Within 1 month we reduced Cost Per Purchase (CPP) on Google Ads by 16%.
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- Achieved 50% sales growth from Google Ads, maintaining average 400% ROAS.
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- Within the first month of running ads we reduced the Cost Per Purchase (CPP) on Meta Ads by 68%.
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- Achieved 200% sales growth from Meta Ads while increasing ROAS from a historical average of 187% to 449%.
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- Achieved 15% traffic growth that amounted to an overall 205% Revenue growth in the first two months of running ads.
CLIENT FEEDBACK
Sebastian Scherrer, Founder and CEO, Plush Toys Company
The Setters Agency has created and managed our social media marketing (SMM) campaigns on Facebook, Instagram, and Pinterest and Google Ads and Etsy campaigns. Since we started working with The Setters Agency, we’ve seen an overall increase in our main KPIs. We’ve also seen an increase in our site’s traffic. Our customer acquisition cost (CAC) has gone down, and our average cart value has increased by 15%. The Setters Agency is the marketing agency I’ve worked with for the longest time. The Setters Agency is very proactive and good with follow-up. We have a monthly Zoom meeting to check the project’s progress. The Setters Agency also sends us a monthly report to show us the results of the SMM campaigns. These reports show how much money was invested in each channel, what the CAC was, and the overall ROI. I recommend potential customers trust The Setters Agency. They’re professionals and have broad experience. Let them do their work, and the results will speak for themselves.
