Arbat Esthetic Med Spa
Client
Arbat Esthetic is a luxury cosmetology center located in Moscow. They offer a wide range of beauty services for face and body.
Objective
Increased followers and increased number of leads (calls, messages) and appointments scheduled.
Our Solution
- Total rebrand of the Instagram page.
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- Develop a structured content scheme to plan engaging posts in each content category.
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- Strategy for targeted growth in key areas: influencer marketing, Instagram ads, giveaways & contests.
1. Total rebrand of the Instagram page look and features:
- Design for Highlights
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- Designed for the Website Button in Bio that leads to multiple destinations: WhatsApp for booking appointments, website to read more, website pages with promotions, website forms to collect leads, etc. The website button is linked to Facebook Pixel which allows us to retarget ads to our warmest audience.
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- Personal Face Filter - a unique feature that offers patients a preview of their potential look after face treatments (no under eye circles, light brow lift, bigger lips). The filter can be used by followers and or any users considering injections.
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- Development of a structured content scheme to diversify categories of information.
2. Influencer marketing strategy.
We developed a discount system for influencers with over 500K+ followers and an ambassadorship program for influencers who bring in $ by promoting services.
3. Paid social.
We use Instagram Ads to sell services and gain new patients with an average price $4-$6 per lead.
For example, we spent $2067 to collect 431 leads on clients interested in making IPL photofacial appointments, An average of 2-6 ad dollars spent per lead.
The Results
- Follower number increased from 7K to over 75K followers.
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- With a total ad spend of $1,844.00, we generated total sales of $25,630.02.
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- From the beginning of the campaign we decreased CPC by 63% while improving the interaction rate by 28%.
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- We reduced CPP (Cost Per Purchase) by 53% and achieved an average growth of purchase value by 90%.
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- We achieved an average ROAS of 16.
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- We collected 142 leads from the campaign`s start date.
CLIENT FEEDBACK
Olga, PR Manager, Russia
Our main targets were to grow our Instagram page, find brand ambassadors and bloggers to promote our cosmetology services and, of course, get new clients. Before we started working with Masha & her team we had no content strategy in place, our Instagram page had only 7000 followers and wasn’t successful in bringing us new clients. Everything changed since we started working with Masha and her team. Right now, we have a lot of followers and we continue working with them on increasing our Instagram sales. We’re 100% satisfied with the services we’re getting.
