Client

ICLS is a Dermatology and Plastic Surgery practice located in Oakville, Canada, offering a unique combination of surgical and non-invasive, skin rejuvenating anti-aging treatments.

Objective

Enhance the number of followers and inquiries, leading to an increase in the number of booked consultations and surgical as well as non-surgical procedures.

Difficulties

Despite having a significant number of followers on Instagram, the client's account was not generating many inquiries from potential clients due to a low organic engagement rate.

Our Solution

1. A complete revamp of the Instagram page's appearance and functionality.
2. • The Instagram Highlights, crafted to represent the brand identity of ICLS.
   • In order to boost conversion rates and enable the audience to book consultations directly from the Instagram page, the website link was substituted with a LinkTree link.
3. •
4. To establish trust and confidence in the client's expertise, we have designed and implemented a diversified content strategy.
5. •
6. Engaging with followers daily through Stories to increase the account's visibility and enhance organic reach.
7. •
8. Creating engaging Reels on a weekly basis to reach out to a relevant new audience in an organic manner.

The Results

1. By publishing trendy Reels weekly, we were able to increase feed reach and organic impressions by 116% and 34.6%, respectively.
2. •
3. The implementation of gamification in daily InstaStories resulted in a 109% increase in monthly Stories reach, which brought 37% more traffic to the Instagram profile.
4. •
5. Our new content strategy allowed us to increase the engagement rate by 3.13X within 3 months, generating 3.71X more content interactions and 4.39X more post saves per month.
6. •
7. Scaling the account reach allowed us to bring 200% more leads (people interested in surgical and non-surgical consultations) every month.