Dr. Levin
Client
Dr. Flora Levin — Board Certified Oculofacial Plastic Surgeon Specializing in Eyelid Surgery & Rejuvenation.
- Client had never attempted Facebook ads.
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- Website conversion for organic traffic was relatively low.
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- Client previously tried running Google ads for surgical treatments, however results were sub-par as the price per lead was more than the market average.
Objective
Collect leads to promote surgical and non-surgical facial treatments.
Our Solution
- Customized landing page with an appealing offer, doctor's intro, short description of the treatment followed by Before & After photos to boost conversion rates.
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- Implemented call forwarding and call recording to efficiently track lead source and monitor sales calls.
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- Implemented audience segmentation by interests, income, location. Added a lookalike audience of current website visitors and engaged followers on Instagram.
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- Developed creatives with a video-invitation by the doctor to all in compliance with Instagram's Advertising policy.
The Results
- Our Facebook advertising campaign generated 136 leads (completed "Contact Us" forms with a request to book an appointment) over the course of 3 months with an average price of $11.38 per lead.
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- Achieved an average CTR (Click Through Rate) of 8% for Google advertising campaign which is 2X better than the market average.
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- Our Google advertising campaign generated 51 leads (filled "Contact Us" form with request to book an appointment) and 35 direct calls resulting in 12 surgical consultations over the course of 3 months.
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- Generated Revenue of $21,170 (3 months) and achieved ROAS of 4 inclusive of agency fees and ad spend.
CLIENT FEEDBACK
Dr. Flora Levin, MD
I am the owner of a boutique cosmetic plastic surgery practice in Fairfield county, CT We selected the Setters Agency based on their reputation, and from previous experience of working with them on smaller projects. Thanks to the efforts of The Setters Agency team, the company is seeing high ROI for both projects (Facebook ads and Google ads). The team's project management style was instrumental in organizing the workflow of the projects from the beginning. The company felt that the team had their best interests at heart.
