Client

Be You Medical is a chain of medical spas in California, offering a wide range of aesthetic treatments, including lip fillers, anti-wrinkle injections, and non-surgical facelifts.

Objective

Generate qualified leads with paid social ads on Facebook and Instagram.

Difficulties

The client has never used paid social media to attract customers. They primarily relied on organic traffic and referrals to bring in new clients.

Our solution

1. Customized Landing Page: Created a dedicated landing page to promote the selected treatment, showcasing the client’s before and after results and highlighting their unique selling points (USPs).
2. •
3. Creative Ad Design: Developed engaging creatives introducing the audience to the clinic and staff, while highlighting the promotional offer to attract potential clients.
4. •
5. Targeted Ad Campaigns: Tested various targeting setups to narrow down the client's ideal audience while ensuring ads were not served to existing customers of the medical spa.
6. •
7. Monitoring and Optimization: Continuously monitored ad performance and made necessary adjustments to improve lead quality and meet the client’s KPIs.

The results

1. Generated 191 qualified leads over a period of 3 months.
2. •
3. Achieved an average cost per lead of $9.
4. •
5. 26% of the leads converted into paying customers.
6. •
7. Generated a Return on Ad Spend (ROAS) of 6.55.
8. •
9. Achieved a Return on Investment (ROI) of 5.55 from the first appointment alone.