Client

Veronika Jeanvie Haute Couture House was established in 2007 by Veronika Jeanvie a top European designer for bridal wear. The house is famous for its seductive chic and audacious mix of sophisticated retro, boheme and French charm. It was developed under the influence of the House mentor world-famous designer Paco Rabbane. Jeanvie came to The Setters Agency wanting to use Instagram and Facebook ads to sell their dresses. Average purchase price is €1500. The company has locations in Paris and Milan. Marketing budget is €500-650/monthly.

OBJECTIVE

Sales Growth, bringing new clients.

Our Solution

1. We created a landing page with a very attractive offer: an appointment with the designer for personalized fittings. Landing pages were launched in 4 languages (French and Italian – to attract local customers, English and Chinese – to attract high income tourists). We adapted all landing pages for mobile and desktop versions.
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3. We set up Facebook Pixel and Event codes on all pages to catch leads and send them to the client’s email box.
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5. We created campaigns targeting customers who are getting married soon and are searching for wedding dresses. Customers should have above average incomes.

The Results

1. Generated 112 leads with an average 30% lead-to-appointment conversion rate within just a few months since the campaign launch.
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3. Out of 33 booked appointments 28 private VIP trial parties took place resulting in a purchase of 20 designer wedding dresses.
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5. Generated ROI = 250,7%.
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7. Our next target for this client is to increase the number of appointments per month (x3).