Rakamakafit
Client
#RAKAMAKAFIT is a leading Russian portable sports equipment and accessories brand. The brand was established in 2017 by one of Russians top fitness bloggers Nastya Rakamakafit (600K + Instagram followers on personal page and 400K+ on brand page). The company is located in Moscow and ships orders across CIS countries.
#RAKAMAKAFIT came to The Setters Agency wanting to optimize their Facebook & Instagram ads and scale it up to become one of their major sales drivers. Marketing budget $6000-7000/ monthly.
Objective
- Generate a robust sales funnel via Instagram and Facebook ads.
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- Create a high yield ad campaign that significantly reduces Cost Per Purchase (CPP).
Our Solution
- We analyzed customer data to build a set of detailed buyer personas.
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- We created a campaign targeting each customer persona with a dedicated offer: fitness enthusiasts, young mothers, party girls, plus size ladies, frequent travelers.
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- Extended placement within Facebook`s advertising platform.
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- Built a multi-level retargeting funnel to build brand awareness among potential buyers and increase conversion rate.
The Results
- Since the beginning of the campaign we were able to increase sales by 128%.
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- We were able to reduce Cost Per Purchase (CPP) by 40%.
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- Website traffic has increased by 189%.
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- The number of website leads has increased 25X
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- We have achieved an average ROAS of 13 on cold audience and 16 on warm audience.
CLIENT FEEDBACK
Anastasia Chirchenko
CEO & Founder RAKAMAKAFIT
Initially we hired The Setters agency to help run Facebook and Instagram ads to sell my brand of fitness equipment. We were so happy with our Facebook ad results, we hired The Setters to work on our Google ads and email marketing, as well. Right from the beginning of the campaign we noticed an increase of sales by 128% and reduction of Cost Per Purchase by 40%. I would highly recommend the Setters Agency if you are considering placing ads and are looking for the right marketing agency to work with.
