Client

#RAKAMAKAFIT is a leading Russian portable sports equipment and accessories brand. The brand was established in 2017 by one of the top Russian fitness bloggers Nastya RAKAMAKAFIT. The company is based in Moscow and ships orders across CIS countries. #RAKAMAKAFIT came to us wanting to set up a sales channel on Google Ads and scale traffic to her website. Marketing budget: $2000/ monthly.

Objective

1. Generate sales through Google ads
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3. Reduce Cost Per Purchase (CPP)
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5. Scale traffic to website

Our Solution

1. We set up Google Ads tags on the website to enable direct tracking of campaign results and scale campaigns based on campaign ROAS.
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3. We divided the market into 3 geographical segments based on the number of orders received and average CPC and set up a dedicated search and display campaign for each segment.
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5. We revived the client`s Google Merchant account and set up a Shopping campaign.

The Results

1. With a total ad spend of $1,844.00, we generated total sales of $25,630.02.
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3. From the beginning of the campaign we decreased CPC by 63% while improving the interaction rate by 28%.
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5. We reduced CPP (Cost Per Purchase) by 53% and achieved an average growth of purchase value by 90%.
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7. We achieved an average ROAS of 16.
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9. We collected 142 leads from the campaign`s start date.