Client

Clevens Face & Body Specialists is a world-class specialty plastic surgery group and medspa in Central Florida.

Objective

Enhance the engagement rate, grow the number of followers and inquiries to expand the volume of booked consultations and scheduled procedures.

DIFFICULTIES

The account had bots and a large number of mass followers, resulting in an extremely passive audience. Despite having 2.5k followers, there were only up to 20 likes per post. Additionally, there was a lack of content variety, primarily featuring before/after images with occasional reels showcasing procedures.

Our Solution

1. Completely overhaul the appearance and functionalities of the Instagram page to establish a harmonious and unified user experience.
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3. In order to build trust and instill confidence in the client's expertise, we've developed and executed a varied content strategy that involved useful viral content to boost the account's organic exposure.
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5. Creating engaging Reels on a weekly basis to reach a relevant new audience in an organic manner.
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7. Engaging with followers daily through Stories to garner attention and enhance organic reach. We meticulously tracked saves, comments, and interactions to ensure the relevance of the content we produce for the audience.
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9. Used targeted Instagram boosting to further enhance the account's reach and attract new, highly-targeted followers interested in the client’s services.

The Results

1. Our new content strategy allowed us to increase the engagement rate by 2X within 10 months, generating 1.3X more content interactions (3.4X more comments per month, 2.1X more post saves per month) and 2.7X more IG website clicks.
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3. The account grew by 23.5% more followers within 10 months.
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5. Scaling the account's profile visits by 2.4X enabled us to bring 400% more leads (people interested in surgical and non-surgical consultations) every month.