Dr. Khuthaila
Client
Dr. Dana Khuthaila is a New York City plastic surgeon certified by the American Board of Plastic Surgery and the Royal College of Physicians and Surgeons of Canada.
The client had a substantial following on Instagram, but the organic engagement rate was low and the account was generating few inquiries from potential clients.
Objective
Increase the number of followers and inquiries in order to scale the number of booked consultations and surgical procedures.
Our Solution
- Total rebrand of the Instagram page look and features.
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- Highlights, designed to represent Dr. Dana’s brand identity.
- Replacement of website link with a link to LinkTree in order to increase conversion rates, allowing the audience to book a consultation right from the Instagram page.
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- Diversified content strategy in order to build trust and confidence in the doctor's expertise.
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- Daily interactions with the followers in Stories in order to draw attention to the account and boost organic reach.
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- Several iterations of cleaning the account from inactive followers. Accounts that are not active on Instagram, haven’t interacted with doctor’s content for over 6 months were diluting organic reach.
The Results
- Purging the account of inactive followers helped us increase the organic account reach by +1145% (from 56K to 708K).
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- Our new content strategy allowed us to increase the engagement rate by 6% (from 2.20% to 8.20%) in just 1 month.
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- The number of profile visits a month has increased by 61% while monthly traffic to the website, organically generated by the client’s Instagram account, has increased by 48%.
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- We were able to generate 40 leads a month on average since the beginning of the campaign, which allowed us to book additional 28 consultations monthly.
CLIENT FEEDBACK
Dana Khuthaila, MD, USA
The Setters Agency focused on social media marketing to help us attract more patients and get our content out there. Since we started working with The Setters Agency, we’ve gotten more followers and engagement on our social media pages. We’ve also secured more patients who were looking to undergo procedures at our clinic, so overall, they’ve helped us tremendously. We’re impressed by the fact that we’ve seen an overall jump in our online engagement and inquiries, whereas we were missing those before. Their team always has a plan, and that plan is always achieved on time.
