Client

Atelier Beauté is a full-service spa located in Williamsburg, New York, specializing in personalized skincare treatments. Atelier Beauté uses top-quality skincare products. Their services include Hydrafacial, Elite IQ, Temsure, and more.

Objective

Improve engagement rate, increase follower numbers organically, and generate more inquiries to expand the volume of booked consultations and scheduled procedures.

DIFFICULTIES

The account experienced artificial boosts in likes, bots, and a large number of mass followers, resulting in an extremely passive audience and a lack of organic growth. As a consequence, the account failed to appear in subscription or viewing recommendations.

Our Solution

1. Cleaned the account of bots, fake followers, and mass followers.
2. •
3. Deactivated all tools used for artificially boosting impressions.
4. •
5. Redesign the Instagram feed to ensure a harmonious and unified user experience.
6. •
7. In order to build trust and instill confidence in the client's expertise, we've developed and executed a diverse content strategy. This strategy involved sharing valuable high-quality viral content to enhance the account's organic exposure.
8. •
9. Implemented targeted Instagram boosting to extend the account's reach and draw in new, highly specific followers who are interested in the client’s services.
10. •
11. Implemented chatbot marketing in combination with lead magnets, which allowed us to boost the number of comments.

The Results

1. The combination of cleaning the account of bots and fake followers, halting any artificial boosting activity, and creating interesting, high-quality content has influenced some posts to go viral, appear in top recommendations, and organically attract new followers (example, 626 follows from only 1 post).
2. •
3. Scaling the account reach by 4X and impressions by 2X allowed us to bring on an average of 100+ highly targeted NET followers every month.
4. •
5. Our new content strategy allowed us to increase content interactions by 4X (11.7X more Reels interactions per month, 8X more stories interactions per month, and 1.8X more post interactions per month), generating an increase in profile visit by 2,9X and 2.6X more IG website clicks.