Client

Define Clinic is a Medical Spa located in Brisbane, Australia, offering a wide range of aesthetic treatments including medical injectables, cosmetic injectables, medical weight loss, and anti-aging treatments.

Objective

Reduce cost per conversion (booked appointment) on Meta Ads.

Difficulties

The client had attempted Meta ads before, however they were aiming to reduce their cost per booked appointment.

Our Solution

1. Customized landing page for each treatment, outlining the benefits of the treatment and an appealing offer. Added the doctor's intro in order to build credibility and showcased the social proof consisting of the patients’ reviews and the treatment’s before & after gallery (where applicable) to boost conversion rates.
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3. Added an appealing newsletter signup offer in order to capture the audience who were not looking for immediate treatment but considering it in the future.
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5. Set up a customized 4-week sequence of nurture emails. The emails were designed to introduce a cold lead to the practice, showcase impressive results of former patients, make the lead familiar with the doctor and the team, and eventually push the lead to schedule an appointment by utilizing a FOMO effect.
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7. Developed a set of creatives, including procedure videos and static images outlining the benefits of the promoted procedures, and showcasing patient results in compliance with Instagram Advertising policy.
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9. Conducted wide-range audience testing, including interest-based, demographic, behavior-driven, as well as lookalike audiences.

The Results

1. Over the course of 17 months, our Meta ads generated over 350 scheduled appointments, with an average price of $60 AUD per appointment.
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3. Achieved 39.6% reduction in cost per scheduled appointment for the filler treatment.