Client

Endoslim Clinic, led by Dr. Alexander Shapsis, a board-certified gastroenterologist, published research author, and a certified diplomate of the American Board of Obesity Management, provides advanced endoscopic weight loss solutions in New York and Coral Springs, Florida.

Objective

Generate qualified leads with paid social ads on Facebook and Instagram, as well as search ads on Google.

DIFFICULTIES

When the client contacted us, they had just started offering new endoscopic weight loss services in their clinic. At that stage, they were in the early phases of building a client base and establishing social proof to support their campaign. This posed unique challenges in terms of identifying and reaching the right target audience. Our strategy had to be meticulously crafted to create compelling messaging and attract initial interest through paid social ads and search ads, helping to establish the clinic's authority and draw in the first wave of patients.

Our Solution

1. Designed a specialized landing page highlighting the doctor's experience and expertise.
2. •
3. Incorporated a quiz to help the target audience determine if the treatment is suitable for them, ensuring the client receives qualified, high-quality leads.
4. •
5. Developed campaign creatives enriched with educational components and infographics to help the target audience understand the benefits of the treatment.
6. •
7. Designed and set up a sequence of welcome newsletters to familiarize prospective clients with the clinic, the doctor, and the treatment, thereby increasing the likelihood of appointment bookings.
8. •
9. Focused on upper-funnel keywords to ensure higher conversion rates and a greater probability of prospective clients scheduling consultations and procedures.

The Results

1. Achieved a click-through rate (CTR) of 1.79% on Meta and 4.4% on Google, with user activity increasing fourfold over the campaign's duration.
2. •
3. Generated 432 inquiries over six months, with the cost per lead averaging $17.90.
4. •
5. Attained a 13% conversion rate of prospects into consultations.
6. •
7. Achieved a return on ad spend (ROAS) of 6.2 for the campaign.