Client

MiniInTheBox is an global online retail company that delivers a wide range of products worldwide: car accessories, phone accessories, kitchen gadgets, jewelry, watches, pet clothes, office stationery, etc.

Objective

Followers growth, Sales growth.

The goal was to be able to sell products directly from Facebook and Pinterest. To do this we needed to build a social media presence on both channels and post content with the goal of directly selling at a fast pace.

Our Solution

1. Facebook: To implement a Global page structure which allows for a centralized conglomerate of 5 multilingual pages for individual national markets.
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3. Pinterest: To build a social media presence from scratch.
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5. Create a strategy for content that sells products directly through a post/pin.
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7. Grow the number of followers and increase organic post reach and engagement.

The Results

1. Facebook: Follower number increased from 1M to over 4.5M within 3 years.
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3. Total Daily Post Reach (Organic) over 1.5M people across 4 Facebook pages (daily!).
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5. Pinterest: over 0.5M monthly visitors.