Dr. Grigoryants
Client
Dr. Grigoryants is a well-known Russian plastic surgeon, looking to create a social media presence that shows his personality and unique approach to plastic surgery. We featured content that builds trust and confidence among potential clientele.
Objective
Increase in the number of followers and in the number of consultations resulting in surgeries.
Our Solution
- Total rebrand of the Instagram page look and features.
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- Influencer marketing strategy.
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- Paid social.
1. Total rebrand of the Instagram page look and features:
- Design for Highlights
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- Design For Website Button in Bio that leads to multiple destinations: Telegram channel to show behind the scenes videos of surgical processes and results without nipple covers, WhatsApp to book consultations, website to read more, etc.
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- Personalized comics as part of content strategy.
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- Customized GIFS and stickers for Instagram Stories.
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- Personal Face Filter that offers patients a preview of their potential brow lift and rhinoplasty results. The filter can be used by followers and any users considering surgery.
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- Development of a structured content scheme to diversify categories of information.
2. Influencer marketing strategy
We developed a discount system for influencers with over 1M+ followers. Within two years, the influencers brought us 50K+ followers, and giveaways with influencers resulted in 100K+ followers. After each collaboration, we would get an average of 3-20 patients who would consult and book surgery (depending on the influencer). The client did not pay the influencers, all collabs were on a 100% barter basis.
3. Paid social
We use Instagram Ads to gain new followers with an average cost per click of 20 cents and an average cost per new follower of 70 cents.
The Results
- Follower number increased from 30K to over 250K followers.
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- Average Post Impressions increased from 20K to over 150K.
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- Posts organically get high Reach, Impressions and as a result bring followers.
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- Followers actively interact with posts: like, comment, tag friends.
- Daily Post Reach increased from 5K to over 60K.
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- Increase in consultation requests: ×5.
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- Collabs with bloggers and giveaways with celebrities: 30+.
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- Business results:
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- 10-15 DM price request per day
- 3 surgical days per week
- 3-4 surgeries per day
- +30% surgery price increase
CLIENT FEEDBACK
Dr.Grigoryants
Top Rhinoplasty Surgeon, Russia, MD
Masha Varnavski is an amazing social media strategist. I have been working with her and her team since May 2017. The results are stunning: My Instagram page grew from 30K followers to over 250K and became one of my main client sources. We used their services for content strategy, community management, Instagram ads and influencers. Can’t be more satisfied. These guys know what they’re doing.
