Client

LightInTheBox is a global online retail company that delivers a wide range of products worldwide.

Objective

Chatbot setup. The chatbot would assist in the following key areas:

1. Help CS team with established autoreplies.
2. •
3. Create an initial base of subscribers.
4. •
5. Promote company’s sales and activities via Facebook messenger.

Our Solution

1. Set up a chatbot: create chatbot menu, welcome message and default replies.
2. •
3. Create a list of keywords to fire a corresponding chatbot that assists the CS team.
4. •
5. Create effective chatbot sequences based on customers’ interests and requests.
6. •
7. Create a schedule for broadcasting and set up broadcast messages.
8. •
9. Grow the number of subscribers and maintain high Open-Rate and CTR.

The Results

1. Successful main sequences, keywords, broadcasting schedule.
2. •
3. Launched 3 chatbots (English, Spanish, Portuguese) and received over 85K active subscribers in 6 months.
4. •
5. Open-Rate 85% - 100%, CTR 9% - 38%.