Instagram, TikTok and Digital Marketing for Aesthetic Practices, Providers and their Social Media Managers



October 21 at 1 pm EST: Instagram Content Strategy

After this webinar you will know how to boost your engagement x 3-4 times in 2 months

  • 1.1 The Instagram algorithm: how it works and how to make it work for your business.
  • 1.2 The Sales funnel on Instagram: from acquisition of new followers to converting them into your patients.
  • 1.3 Content strategy: must-have content types for all aesthetic businesses.
  • 1.4 UGC: how to make your patients produce content for you.
  • 1.5 Visual design of your Instagram feed: useful tools to make your page visually appealing.
  • 1.6 Link in bio: how to use it to benefit your sale funnel.
  • 1.7 Storytelling: what is it and why it’s important for Instagram page’s growth.
  • 1.8 Secret formula: how to boost your Stores Reach x3-4 times in 2 months (exactly the strategy we use for our clients).
  • 1.9 IG Reels: the ONLY right way to use them.
  • 1.10 Patient feedback: how to work with positive and negative comments under your posts.
  • 1.11 Videos: how to create videos with 100% Watch-Through-rate.
  • 1.12 Where to get content ideas.
  • 1.13 10 mistakes aesthetic businesses often make on Instagram.
  • 1.14 5 must-haves of every aesthetic page on Instagram.
  • 1.15 Paid subscriptions on Instagram.
  • Q&A session

October 22, 1 pm EST: Instagram Growth Strategies

In this webinar you learn ALL the existing ways to GROW your Instagram page

  • 2.1 Search optimization: it’s much easier to pop up on the top of Search Feed on Instagram than to do so on Google. So learn how to make your page searchable.
  • 2.2 Cross-promotion: where to promote your Instagram page and how to do it correctly.
  • 2.3 How to use the hashtags and geotags that make a difference.
  • 2.4 Post boosting to gain new followers.
  • 2.5 Influencer marketing: how to choose right influencers and make them work for you.
  • 2.6 Types of giveaways and how to use them.
  • 2.7 Your patients as your influencers.
  • 2.8 Lead magnet: what it is and how to use it.
  • Q&A session

October 23, 1 pm EST: Instagram Ads To Drive Sales

In this webinar you learn how to set up Instagram ads that bring you new patients

  • 3.1 Instagram advertising policy - how to set up your ads and your ad account (without getting banned).
  • 3.2 Tracking the ads your competitors run.
  • 3.3 Facebook Pixel for your website.
  • 3.4 HIPAA and Instagram ads.
  • 3.5 Ads to enhance your collaborations with influencers.
  • 3.6 Ads to acquire new patients.
  • 3.7 Ads to retarget old patients.
  • Q&A session

October 24, 1 pm EST: TikTok Content And Growth Strategies

In this webinar you learn how to boost your TikTok growth

  • 4.1 TikTok algorithm and how it’s different from Instagram algorithm.
  • 4.2 Types of content you need to post on TikTok.
  • 4.3 Growth strategy on TikTok.
  • 4.4 TikTok ads.
  • 4.5 TikTok influencers.
  • Q&A session

October 25, 1 pm EST: Digital Marketing For Your Practice

In this webinar you learn how to digitize your practice to boost sales

  • 5.1 Sales funnel: learn the marketing channels we use for patient acquisition and the marketing channels we use for their retargeting.
  • 5.2 Email marketing: marketing Chanel with the highest margin and you are still missing it.
  • 5.3 SEO on Google: do you really need it?
  • 5.4 Google my business: how to use it correctly .
  • 5.5 Websites vs. landing pages.
  • 5.6 Google PPC, Meta, TikTok ads: how to distribute your budget between different channels.
  • 5.7 A CRM system for your practice: what it is and why you need it.
  • 5.8 Social media manager: how to find the perfect one (questions to use in an interview and identifying red flags).
  • 5.9 Holiday deals and monthly specials: how to promote them.
  • Q&A session


You will get your personal access to our educational platform where we will upload all 5 videos. The platform has a support chat - so you can ask us any questions within 30 days of the webinar launch.



Masha, your session was incredibly impactful and provided wonderful insight into how practices can effectively utilize Facebook and Instagram to communicate with existing, and acquire new patients.

Edward Wynne, Senior Director of financial services
and Allergan Practice Consulting (APC) operations for BSM Consulting


- The social media session was incredible, just a little long. Very good information though - and not "fluff" - which was great.
- Masha was incredibly knowledgeable and passionate about social media marketing.

It was a lot of information crammed into one session. I found myself making sure I kept it real, realizing many of my accounts are needing the basic fundamentals of how to best approach marketing with social media.

Allergan Practice Consulting managers


Awesome webinar! I’ve been working in the social media for 5 years and you covered things that I have never even heard of.

I’ve reported these ideas and tricks back to my clients and they are very impressed.

Abigail Landry, digital marketing manager for aesthetic surgeons nationwide


The webinar was great! I liked several things from what I watched until now:
-you presented lots of info, but it was very well structured and not a moment boring
- some strategies are so straightforward that they are very easy to implement

- the info is comprehensive and it covers everything instagram related
- you gave me some ideas on website and email improvements also
- all in all, it made me finally understand how instagram works and what I and my social media manager were doing wrong before
- I can’t wait to watch the TikTok session!
I can tell you one thing: I participated at social media trainings before, but this was the best money I have ever spent until now 🙂
It was very nice to meet you, honestly.

Dr. Ruxandra Sinescu, Plastic Surgeon, Romania


I would like to say a HUGE thank you to everyone who participated in creating the training. This is not my first social media training so I can speak from experience.

A lot of the times trainings on social media are spread thin and out for days or weeks without any specific examples that could be implemented right away. Masha’s training was full of specific information, examples and actionable items that could easily be implemented righted away. There was no “water”, from the first couple of minutes, the webinar had information that I have not heard before. And for a person like me that doesn’t usually take notes, I could’ve put my pen down and started implementing any tips and tricks that were provided.
Anyone in the medical aesthetics space could definitely use this training to their advantage. No doubts!

Anastasiya Halytcka, National PRX trainer, USA


I have taken lots of Instagram courses over the last few years but they never were specific to the aesthetics industry. Having Masha's guidance on how to thrive in the aesthetics world was invaluable and has made a huge impact on how I create content.

I haven't taken a TikTok course before and up until now I treated it as basically the same as IG which is nowhere near optimal! My favourite course was rather surprisingly 'Day 3' on paid advertising, feels like the 4-day course has paid for itself with the information I got from this day alone! Thank you Masha!

Joe Craig, Social Media Manager & Content Creator, The Lovely Clinic, UK


I recently attended Masha intensive 4 day social medial Webinar and it was more than I was expected. She gave so much valuable information I can apply to my business and I’m looking forward to the results post implementation of all these great pearls she provided.

I look forward to more webinars and recommend her and the setters team to anyone in the aesthetics business!

Chakika Williams, NP, CEO of SkyRose Rejuvenation Clinic & Spa, USA


I enjoyed the webinar very much! Looking forward to attending more classes from you guys in the future.

Kim, social media manager of @anusha.np


Thank you for the exceptional course...every word of my feedback was true..hope, I can attend your next courses soon!

Dr.Bernadett Buda, Hungary, @budabernadett


I found the information very helpful. Even though we covered ads, I took the Facebook Ads class after the webinar, and it really helped for the knowledge to resonate because of the base knowledge I had from the webinar. I would highly recommend the webinar.

Susan Tompsett, Practice Manager at Physician Skin Solution


I consider myself pretty experienced with social media management, but I was pleasantly surprised with the little pearls I did pick up with this webinar.

For example, the little things like the apps to use for hard line breaks in your post, lead generation apps (LinkTree/TapTree) and the deep links. I am excited to implement those little things to make our profiles more efficient.

Dallas Peternell, creative marketing director , Maningas Cosmetic Surgery


Loving the webinar for aesthetic practitioners! The amount of data you bring to the table to support your claims is amazing.

I had to pause halfway to give my page, picture and description a complete overhauled because I couldn’t wait until the end to put the guidelines into practice So thank you! Consider me a happy customer!

Dr. Joshua Van Der Aa, UK


That was a great course! Thank you!

Dr. Flora Levin, MD, USA


This was a very detailed and informative seminar. Your company really knows this aesthetic business well along with social media. It was well worth it. I only wish we had unlimited access to view it or maybe notes to keep. It was quite of bit of information to retain but I did learn a lot!

Michele, Social Media Manager, @radiance_by_Rona, USA


I loved the first session! I thought your approach was very thoughtful and you suggested unique ideas that never occurred to me before. I'd rate it a 10/10 in terms of value. I'm looking forward to viewing the remaining three sessions this week!

Carly Forster, Social Media and Lifestyle Brand Marketing Expert, USA


AWESOME! These were great comprehensive webinars that gave you all you needed to know to succeed on social media! I loved how transparent and honest Masha was and how generous she was with answering questions live! I have implemented a lot of what I had learned from Masha from her social media platforms however, this webinar took it to another level!

Dr. Azalesha Rodriguez, USA


I enjoyed going into how the algorithms work and varied between IG and tiktok and how it affects the content post timing and quality. The tips on how to use Boosting were super helpful, as have been doing it blindly.

Dr. Josh Mullins (MBBS, MACAM, BAS), Define Clinic, Australia


Thank you so much for this course and also for answering my questions both during the weekend and after. Not only is your IG content incredibly valuable, but this course was very insightful. I look forward to more of your courses. For new participants - this course is not introductory! This course is designed to take you to the next level.

Susan Wintoniw, Lilja Aesthetics, Canada


Masha and her team always deliver the most relevant and up to date information for Instagram. They're deep dive into what's working on Instagram right now, and strategies to convert secret lurkers into clients is unparalleled. They are my go-to team when it comes to staying on top of trends.

Kristy LaGourgue, AgencyMCS


I am glad I signed up with Masha at the Setters academy. It found it a great value. As a aesthetic provider I have to wear many hats. It hard to keep up with social media and the constant changes. As I am trying to grow my account and gain new clients.

Thank you for providing great examples and ideas to help create content, which is my biggest struggle. I am excited to implement what I have learned. Thank you 😉

Priscilla Hardenne, Boutique Med Spa, USA


I was so impressed and thankful for all of the info gathered from these webinars. I am a one man show and while fairly tech savvy, learned so much about the inner workings of how to make social media work harder for me!

I also religiously follow your IG page and constantly grabbing tips from there as well. Thank you Thank you!!

Elizabeth Compton, RN, USA


Thank you for this opportunity to receive unlimited access to these webinars. I really loved the organized approach of the webinars. The webinars have helped me update my bio, I got rid of a link that would take viewers off my page.

The webinars also helped teach me how to make a more aesthetic ally pleasing page and I have gotten a lot of good feedback from viewers on that! This course was well worth it!! My followers have been growing every day since I utilized your advice!!

Theresa Cramer, RN, USA


I absolutely love the webinar series! The content is informative and so easy to follow and apply. It helped me realize how important and influential our IG page truly is and as a result of the webinar, I've completely updated our page.

This webinar series has also helped me create a job description and interview questions around what to ask a social media manager now that we're ready to hire one! I would love an extended version of this webinar series so I can have our new manager watch this content once they're hired. Thank you so much!

Kate Schoemehl, Founder & Owner Metro Medspa, USA


I took away many pearls from the webinar on how to best create and manage my business social media accounts. The webinar platform was easy to access and I loved that it was available for a month so I had time to soak in all the info! Social media was a chore before, but now that I have more insight and direction I’ve actually enjoyed ramping it up! Thank you Masha and team!

Jessica Shdo, Aesthetic Nurse Practitioner, USA


Masha is such an amazing source of information for aesthetic business owners, social media managers and marketers. The information she shares is easy to understand and can be implemented immediately. Her expertise and suggestions are great for both seasoned practices and marketing professionals.

But, easy enough to understand for people new to Instagram. Thus far, we have focused on her Instagram expertise. We are new to Tik Tok and frankly, a bit intimidated. But, with Masha's guidance, we look forward to adding that platform soon as a way to promote our aesthetic practice. Thank you Masha for sharing information in a way that is engaging, fun and easy to implement!

Kile Law, Blue Water Plastic Surgery, USA


I am totally surprised by the amount of information that I am getting from these seminars. At first I thought, "how much can be said about this topic ? " But Masha's knowledge surprised me. There is a lot to know about social media and I love that this seminar is geared towards medical spas in particular.

The most valuable part of the seminar for me so far has been when she explains some of the psychology behind social media; like that people like to follow personal brands and not just businesses, you have to have a mixture of educational, inspirational, and entertaining content, and that there are lots of details in the visual design of your page that will make someone follow you or not. Another thing I did not know about was the "Call To Action" as they call it in the social media managing business, I plan on using this. I also loved how she explained how to use the algorithm to your advantage, like using reels (and how) and creating more engagement, etc. I now have lots of inspiration on what kind of content to make as well. Overall, I am satisfied with what I have learned and would recommend this to anyone that is running a social media for their business. Lots of good information and Masha is very thorough in her explanations.

Dr. Jesus Beltran, MD, USA


As someone who is not that familiar or comfortable with social media, I found the 4 day Training Webinars extremely insightful. Having more knowledge behind what constitutes good content, different types of posts, growth strategies and the importance of knowing what works for the algorithm is very valuable… and, specific to the Aesthetics industry.

I loved that the advice even extended to what information to give to a Social Media Manager and how to measure results. Thank you so much Masha and your team for making this information accessible to us.

AnneMaree Coughlan, Founder of Dermabeauty, Australia


These trainings were jam packed with useful information. It is no doubt that Masha is at the top of the industry and has a wealth of knowledge for all things social media and aesthetics. She does a great job of explaining what works, and providing real examples to prove it.

The sessions are very detailed, and would be perfect for someone who is a social media beginner, or anyone who needs a refresher or deeper understanding. Meta, Facebook, IG and TikTok can be confusing and overwhelming, but Masha makes it easy to be able to navigate these top platforms.
Thank you for everything! Looking forward to more classes in the future!

Brianna Cipolla, Berks Plastic Surgery & Med Spa, USA



Masha Varnavski is an amazing social media strategist. I have been working with her and her team since May 2017. The results are stunning: My Instagram page grew from 30K followers to over 250K and became one of my main client sources.

We used their services for content strategy, community management, Instagram ads and influencers. Can’t be more satisfied. These guys know what they’re doing.

Vladislav Grigoryants, Plastic Surgeon, Russia


I am the owner of a boutique cosmetic plastic surgery practice in Fairfield county, CT. We selected the Setters Agency based on their reputation, and from previous experience of working with them on smaller projects.

Thanks to the efforts of The Setters Agency team, the company is seeing high ROI for both projects (Facebook ads and Google ads). The team's project management style was instrumental in organizing the workflow of the projects from the beginning. The company felt that the team had their best interests at heart.

Flora Levin, Plastic Surgeon, USA


I'm the owner of Studio Esthetique, cosmetic dermatology center with multiple locations in New York and over three decades in the business. We hired The Setters Agency to create Facebook and Instagram advertisement strategy.

The agency is also responsible for executions of FB & IG ad strategy, its management and reporting to our internal marketing team. The Setters Agency was able to deliver a successful digital marketing service. We noted a dramatic increase in leads compared to our previous service provider. The team provided effective communication and workflow throughout the project.

Vlad Byhovsky, AANP, RN, MSM, MBA


They’ve been really great and we’ve definitely noticed a big improvement in our leads, especially in Google. We’re also getting more qualified leads — more serious potential patients who are really interested in our services.

Moreover, we’ve been doing a lot more consultations since we’ve started with them, just from getting more Google and Facebook leads. In connection with that, our sales have doubled if not tripled.

Dr. Dilip Madnani, Plastic Surgeon, MD, USA


The Setters Agency focused on social media marketing to help us attract more patients and get our content out there. Since we started working with The Setters Agency, we’ve gotten more followers and engagement on our social media pages.

We’ve also secured more patients who were looking to undergo procedures at our clinic, so overall, they’ve helped us tremendously. We’re impressed by the fact that we’ve seen an overall jump in our online engagement and inquiries, whereas we were missing those before. Their team always has a plan, and that plan is always achieved on time.

Dana Khuthaila, MD, USA


We hired The Setters Agency to help with R.A.M Plastic Surgery’s social media marketing. We have so much on the plate with the list of surgeries, so we needed a company to help keep his social media up to par with our company.

We found The Setters Agency on Instagram and heard great things about the company.The Setters Agency comes out with stories and posts for R.A.M Plastic Surgery’s social media account. It is both informational as well as posts from surgeries the doctor has performed. What we find most impressive about the agency is their ability to come out with fresh content with little direction. They come up with ideas we may not know about to keep our audience engaged.They have adapted to work around the doctor’s schedule to help produce consistently professional posts.

Ramzen Azizi, MD, USA


Masha is very well-versed and educated on social media. I found her advice to be very helpful and hope to incorporate her ideas soon! She also had great information on outside resources to polish the look of social media posts.

I think Masha is a great resource for anyone that is starting their Instagram page and looking to do it correctly from the start!

Sarmela Sunder, Plastic Surgeon, Beverly Hills


When I saw that Masha was offering consults to review your Instagram page, I had to jump at the opportunity. I’ve been following her page for some time and her knowledge and insights on her posts have been a great resource.

I do all my own IG posting and although I was happy with my page, I am far from a social media expert. I knew that having her experienced eye reviewing my page would only help. She gave me great insight into things I could be doing better and differently to not only help my page grow, but to help my engagement with my followers which means so much. Thanks Masha!!🙌🏻 🙌🏻

Joseph Michaels, Plastic surgeon, Body contour/After weight loss expert, USA


Our main targets were to grow our Instagram page, find brand ambassadors and bloggers to promote our cosmetology services and, of course, get new clients.

Before we started working with Masha & her team we had no content strategy in place, our Instagram page had only 7000 followers and wasn’t successful in bringing us new clients. Everything changed since we started working with Masha and her team. Right now, we have a lot of followers and we continue working with them on increasing our Instagram sales. We’re 100% satisfied with the services we’re getting.

Olga, PR Manager, Russia


I just wanted to thank Masha.
I'm from generation that gets intimidated by social media. And being in business for long time was hopping that I can stay away from it but I guess nothing is permanent except for change.

So I'm also realizing now that I need help in using Instagram to my advantage.I feel that consulting with Masha was a best decision I've made. To my surprise she knew my account really well.I could’ve not put my finger on what it is, that I’m struggling with.All I knew that it was not up to my standards or liking. Masha helped me to develop a strategy, and define mine goals.She gave me tools that I would have never found on my own. As the result, I absolutely LOVE how my first post turned out after our conversation. An hour of your consultation will benefit for many years to come.

Inna Prokopenko, Esthetician, Allergan trainer, USA


Thank you for your amazing knowledge and expertise! Very informative and helpful!

Jules Walters, MD, President of LA Society of Plastic Surgeons, USA


Thank you, Masha! You are truly a rare gem to find these days. Your knowledge and expertise in marketing is unmeasurable. We enjoyed every minute of our consultation with you.

Many thanks again for sharing insightful and helpful advice to help us improve our marketing strategy and content!

Patrick Hsu, Board Certified Plastic Surgeon, Founder of Memorial Plastic Surgery, USA


Masha… I’m still digesting this incredible meeting today.Thank you so much for taking the time and speaking with us. Your thoroughness and insight were truly incredible.

I am very excited about the ideas you gave us and have already started implementing team.Really looking forward to our growth!

Joubin Gabbay, Beverly Hills Board Certified Plastic Surgeon, USA


Our consultation with Masha was great. We ❤️ all the information she gave us. She answered all of our questions before we even had a chance to ask. This was money well spent for the growth of our business.

Claudia Aceves

Claudia Aceves, owner of Vanidosa Beauty, USA


Don't know if this course is right for you? We designed it to be useful for:

  1. Aesthetic practices and providers

    Managing your own accounts on top of running a busy practice?

    • Are you an aesthetic practice/provider struggling to get new patients from Instagram and TikTok?
    • Invested money into your Instagram and TikTok but not seeing an increase in followers?
    • Started out great but now your engagement rate is dropping?
    • You want to run ads but Instagram doesn’t let you promote 'before and afters'?
    • Tired of watching your competitor's IG accounts blow up while yours stays stagnant?
    • You want to run ads but Instagram doesn’t let you promote 'before and afters'?
    • Have a limited marketing budget and don’t know how to distribute it between marketing platforms?
    • Recently opened your own practice and want more patients?
    • Have successful practice but want to boost it?
  2. If you said yes to any of the above then this training will be a perfect fit!
  3. Social Media Managers

    Social Media Manager looking for best practices in the aesthetic services space?

    • Doing your best but the accounts you manage aren't growing fast enough?
    • Is your client unhappy with the number of likes they get?
    • Does your client complain that Instagram and TikTok aren't bringing in  new patients?
    • Everything is going smoothly, your client is happy.... but you want to learn new tricks to be on the cutting edge?
    • Interested in running Instagram ads, but don’t know how create aesthetic ads that are compliant with HIPAA and Facebook rules?
  4. If you said yes to any of the above then this training will be a perfect fit!

  5. Change the way you approach social media with specific and proven strategies that are tailored to the aesthetic space. Get all the results with none of the headaches. Stay on top of all platforms and their rapidly changing rules with our expert guidance.
4 online presentations with over 70 slides each

5 online presentations with over 70 slides each

4 online presentations with over 70 slides each

5 online presentations with over 70 slides each

4 online presentations with over 70 slides each

5 online presentations with over 70 slides each

4 online presentations with over 70 slides each

5 online presentations with over 70 slides each

4 online presentations with over 70 slides each

5 online presentations with over 70 slides each

4 online presentations with over 70 slides each

5 online presentations with over 70 slides each

4 online presentations with over 70 slides each

5 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

4 online presentations with over 70 slides each

5 online presentations with over 70 slides each

4 online presentations with over 70 slides each

5 online presentations with over 70 slides each

4 online presentations with over 70 slides each

5 online presentations with over 70 slides each

digitize your practice

1-year access to our Digitize Your Practice! Club

shedule shedule

Examples of our club’s post schedule

webinar 4 day content

Easy-to-use educational platform: anytime, anywhere, any device

Webinar tools

  1. 5 online presentations with over 70 slides each
  2. 12 hours of training
  3. 1-month access to educational platform with webinar record and support chat
  4. 1-year access to our Digitize Your Practice! Club
  5. Easy-to-use educational platform with personalized access and support chat. Watch the webinar anytime, anywhere, on any device!
facebook sertificate

Why choose the webinars by The Setters Agency?

  1. We are well-known professionals in the aesthetic niche
  2. We run aesthetic marketing for 40+ practices and providers worldwide
  3. We are data-driven and sales-oriented. When it comes to IG management, we track success based on the number of new patients we bring in and sales that are made.
  4. We do not bring bots and any fake activity (Because in our experience, bots don’t come in for boob jobs)
  5. Allergan has chosen us to run Social Media education courses for APCs and ADCs
  6. 5-star rating on Clutch - the most influential platform for rating marketing companies
  7. Among Top 100 women owned marketing agencies
  8. Meta and Google certified
  9. Instagram’s most followed agency by aesthetic providers and practices


We want to ensure that you get maximum benefit from our training and stay in-the-know even after you complete it. That's why, in addition to the training we offer:

  • Online support

    Read the material, watch the videos and leave any questions you get along the way right on our educational platform. Our social media experts will reply to your questions within 48 hours.
  • More tips in our FB group

    You’ll be invited to join our private Facebook group for aesthetic practices and providers. Here you get 1-year access to all social media news and updates, as well as exclusive member discounts for our current and upcoming educational programs and social media services.
  • Records

    The webinar session is recorded and uploaded to our educational platform. 1 month access is available. Login and password to the platform will be sent to you via email.


  • Marketing club

    1-year access to our Digitize Your Practice Club (regular price $8.99/month, you save $107.88).
  • Dates:

    October 21-22-23-24-25, 1 pm EST
  • Webinar length

    5 trainings/ 2-3 hours each
  • Price

    Full access / 5 webinar trainings / $1180 $1080
    1 training of your choice / $420 $380
    2 trainings of your choice / $680 $610
    3 trainings of your choice / $920 $840



Full access to all courses

  • Day 1: Instagram Content Strategy
  • Day 2: Instagram Growth Strategies
  • Day 3: Instagram Ads To Drive Sales
  • Day 4: TikTok Content And Growth Strategies
  • Day 5: Digital Marketing For Your Practice


After payment, we will contact you to confirm your course

*Please note: If the training of your choice is Day 2 (Instagram Growth Strategies), we strongly recommend getting it together with Day 1 (Instagram Content Strategy). Strong content strategy is an essential part of growth. Trust us? Book 2 days!


After payment, we will contact you to confirm your course


After payment, we will contact you to confirm your course