FACEBOOK & INSTAGRAM ADS EXPERT
Learn how to use Facebook and Instagram ads to get more followers and drive sales.
For bloggers, businesses and social media experts
Our Ads Expert course contains text modules, video lessons and downloadable bonuses. We estimate it will take you about 20 to 30 hours, start to finish.
MODULE 1: LEARN HOW ADS WORK
- 1.1 Introduction: What Facebook can do for your business.
- 1.2 Facebook Ads Manager and Business Manager: what it is and how to set it up?
- 1.3 Ad structure: the 3 levels of your ads.
- 1.4 Ad settings: objectives, audiences and formats.
- 1.5 Facebook Pixel and Events.
- 1.6 Facebook auction: how it works and how to win it.
- 1.7 iOS 14.5: How it affects your Facebook ads.
- 1.8 Facebook advertising policy.
- Bonus: “Facebook Business Manager Setup” Guidebook.
MODULE 2: GET PREPARED
- 2.1 Getting to know your customers (target audiences). Creating a customer portrait.
- 2.2 Identifying your product/service. Unique Selling Proposition (USP) and how to use it as your advantage.
- 2.3 Creating a mind map for your audiences and USPs.
- 2.4 How much to invest in ads? Planning your ad budget and creating a media plan.
- 2.5 Facebook Ads navigation panel.
- 2.6 Preparing your website, Facebook and Instagram pages for traffic.
- 2.7 Landing pages.
- 2.8 Facebook Pixel and Events: why you need it.
- Bonus 1: Media plan template.
- Bonus 2: Ultimate Pre-Campaign Checklist for Your Website.
MODULE 3: CAMPAIGN LEVEL
- 3.1 Types of campaign objectives.
- 3.2 Choosing right campaign objective.
- 3.3 Creating Campaigns. Basic settings.
MODULE 4: AD SET LEVEL
- 4.1 3 types of audiences: custom audiences, core audiences and lookalike audiences.
- 4.2 Ad placements: what placement to choose.
- 4.3 Optimization and delivery. Cost control.
- 4.4 Learning phase and conversion windows.
- Bonus: Ready-to-go audiences for different types of businesses.
MODULE 5: AD LEVEL
- 5.1 Ad formats and placements. Learn how to match your campaign objective with the right placements and ad formats.
- 5.2 Post Promotion.
- 5.3 Step-by-step ad creation.
- 5.4 10 rules of successful ad texts. AIDA model. Algorithm for perfect text creation.
- 5.5 10 rules for choosing photos/videos for your ad. Step-by-step guide for finding photos/videos.
- 5.6 UTM-metrics: how to write tracking codes.
- Bonus 1: Ad Formats (sizes, dimensions, ratios, texts).
- Bonus 2: Free and paid sources for photos and videos.
MODULE 6: SPECIFIC TYPES OF CAMPAIGNS
- 6.1 Campaigns for gaining Facebook and Instagram followers. Tricks you must know.
- 6.2 Campaigns for collecting leads: when and how to use them.
- 6.3 Campaigns for e-commerce: product catalogs, sales funnel, sales tracking.
- 6.4 Ads in WhatsApp and Messenger.
- 6.5 Facebook offers.
- 6.6 Offline Sales. Store Visits. Events.
- 6.7 Campaigns to get mobile app installs.
- 6.8 Campaigns for brand awareness.
- 6.9 Traffic campaigns vs. Conversions campaigns: what’s the difference?
- 6.10 Reach campaigns vs. Brand awareness campaigns: what’s the difference?
- 6.11 Engagement campaigns: when do you need it?
MODULE 7: TRACK AND ANALYZE YOUR RESULTS
- 7.1 Main metrics: Reach, Impressions, Results, CPR, Link Clicks, Clicks (all), CPC, CPM, CTR, Frequency, Quality ranking.
- 7.2 5 steps to analyze your campaign.
- 7.3 Tips: What to do if your campaign gets weak results or stops working.
- 7.4 Automated rules for your ads: set them and forget them.
- 7.5 Ads testing. A/B (split) tests: how it works and how to create it.
MODULE 8: FUNNELS, EVERGREEN CAMPAIGNS. AD ACCOUNT SAFETY
- 8.1 Marketing sales funnels based on Facebook ads.
- 8.2 Evergreen campaigns.
- 8.3 Acquisition and retargeting campaigns.
- 8.4 Ad account safety: what to do if Facebook disabled your ad account. Domain verification. Account verification.
MODULE 9: ADDITIONAL LESSONS
- 9.1 Video lesson: step-by-step ad campaign creation.
- 9.2 Review quiz.
- 9.3 Homework.
WHO IS THIS COURSE FOR
Don't know if this course is right for you? We designed it to be useful for:
Freelancers & Social Media specialistsIf you want to build your career in Social Media, remember: if you know how to bring sales and followers to your client, you are priceless. What we teach will make you indispensable. It will be useful even if you’re an experienced Social Media specialist. The course is based on our combined years of experience. You’ll learn tricks you’ve never heard of before.
Business ownersIf your marketing budget is limited and you can’t afford to hire an agency to run your Facebook and Instagram ads, learn how to do it yourself! Or get this course to educate your social media manager. Investing in yourself/ your team members always pays huge dividends.
Instagram bloggersDo you dream of getting more followers and monetizing your blog? Then learn how to run ads that bring you followers! If you sell your own merch or have another type of business, this course will help you understand how to boost sales.
Screenshots from our educational platform
ABOUT THE AUTHOR
- Social Media/ Digital Marketing Manager with 10+ years of experience
- CEO of The Setters Social Media Agency
- Former Head of Social Media for LightInTheBox, leading international e-commerce company, $86M US IPO
- Сorporate training sessions for Allergan APCs and ADCs
- Facebook Certified Ads Planning and Buying Professional
- Experience managing multi million dollar advertising budgets
- Social Media revenue increase from 160% to 320% (across projects)
- Directed launch of 12 social media channels
- Total followers gained over 15M
- 100+ satisfied clients
- Facebook Certified Ads Professional
WE ARE FACEBOOK CERTIFIED
We are official Facebook marketing partner. We work closely with Facebook team to run the most effective advertising campaigns for our clients. Trust our experience – this course will teach you strategies and tactics we have developed and use for our clients every day. To see the results we drive for our clients, click here.
REVIEWS ON OUR ADS COURSE
Masha, I just wanted to say thank you for your ads course! I found it very informative. It's not a bunch of fluffy and vague information, it’s truly step-by-step guide into ads marketing. Definitely worth the investment!
I also want to thank your course support team. They always responded to my questions in such a timely manner. I will highly recommend you guys, very satisfied with the course so far and the quick responses.
Masha, thank you so much for your ads course! I previously tried the free course by Facebook, thinking it would be enough. But, turns out, it wasn’t.
Your course completely changed my understanding of how to run Ads on IG and our whole marketing approach. I’m now using my new knowledge to promote my next pastry master class. Thank you again! 🧡
Thank you for your detailed and informative ads course. I’ve never imagined so many targeting opportunities. I used the blue promote button to promote our posts and thought I was running ads. The information about USPs and mindmaps is just.
We are actually planning to use it for our Google ads as well - little trick for your future students.
The only thing I regret - that I didn’t buy the plan with ads expert help. We prepared the media plan based on your suggestions, but it would be great if your experts could check it out. Let me know if there is a way we can upgrade our plan. THANK YOU again!
I bought the Ads Expert course and I'm thrilled! I have taken several courses and can confirm that this course is by far one of the best. It's very informative and you will learn everything you need to know about ads in absolute detail.
The explanations of the lessons are simple and easy to understand.Since English is not my first language, this is important to me.The course is especially great for beginners or anyone who feels like they don't have a solid foundation. I especially liked the quiz at the end because I could see for myself how well I actually learned and could test my knowledge. You also get some extra material like templates to use for your own ads! Overall, a great course and highly recommended ✨
Tier 1 Ads Expert($189)
Self-paced learning. Perfect for anyone who wants to DIY while following expert’s written detailed instructions for Facebook and Instagram ads.
Tier 2 Ads Expert Premium($389)
Learn the course material, write down your questions, get homework feedback PLUS a one on one 60 minute consultation with our Facebook Certified Ads Professional . You will be able to discuss your planned campaigns, receive useful insights, suggestions and tips related specifically to your project and goals.
We want to ensure that you get maximum benefit from our course and stay in-the-know even after you complete it. That's why, in addition to the course we offer:
Online supportRead the material, watch the videos and leave any questions you get along the way right on our educational platform. Our social media experts will reply to your questions within 48 hours.
Our guaranteesWe are confident in our quality content and clear delivery, if you are unhappy with the course, let us know by email within the first 2 days and get all your money back.