9 reasons why your followers don’t convert into your clients
Instagram can start bringing you clients even if you have 1000 followers and 295 of them are your relatives. Why isn't it happening? Of course, your bad content can be the reason, as well as your bad products/service, but BESIDES there are many other reasons that make your followers pass on your product/service.
1. You bought fake followers and somehow forgot about it. You can’t expect that 1000 followers you bought for $1 will buy your products/services. If you do, it’s about time to buy the services of a good therapist.
2. Your followers are not your target audience. Yes, they are real, but they don’t match your target audience. You sell fitness courses for housewives, post your hot photos in bikini (as a proof that course works), collect a lot of males from overseas among your followers and you expect them to buy your courses? Pff..
3. You don’t sell enough. You use Instagram to post a lot of funny videos/memes, your personal photos, photos of your cat Purr Purr, repost ahaha videos from 9Gag and share your mom’s cookie recipes. In-between these 100 random posts you make 2-3 posts with photos of your product/service. So it’s NOT obvious to your followers that you actually selling something.
4. You don’t write for your followers. We often see that IG injectors that shoot videos explaining the technique to their colleagues instead of explaining the treatment to their potential clients. If you want to sell your services/products, you need to write FOR YOUR potential client. Explain to them WHY they need it right now. Forget about professional jargon.
5. You don’t work with their fears and “buts”. Don’t have money to get your product? Write about the financing plans. Afraid they won’t like it? Talk about return policy. You are a surgeon and they are afraid of general anesthesia? Explain to them that general anesthesia doesn’t steal their years of life and doesn’t transmit these years to the anesthesiologist.
6. They don’t know they need your product. Yet. Your target is to make them feel that need, by explaining how it can make their miserable lives better.
7. You don’t create an effect of urgency. Remember “Sell me this pen” moment from “The Wolf Of Wall Street”? No? Then watch it again!
8. You client service is not good enough. They ask about the price in the comments and you ignore them? Your replies are very short and you are not trying to move the conversation to DM? - Obvious sign of bad service.
9. They already bought your product/service. Think about cross-selling/up-selling. Enlarge your product/service line if needed. Or get new followers.
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