Instagram Management for Aesthetic Practices and Providers

Instagram has become one of the most popular social media platforms for businesses, particularly in the aesthetic industry. With its emphasis on visual content, Instagram is the perfect platform for aesthetic providers to showcase their work and attract new patients. Effective Instagram management is essential for any plastic surgeon, dentist, orthodontist, med spa, registered nurse, injector, or other aesthetic business. However, managing an Instagram account for an aesthetic business can be time-consuming and overwhelming. Here are some tips for effective Instagram management for aesthetic practices and providers.

Establish a consistent brand image

Your brand image is what sets you apart from other aesthetic providers on Instagram. Establishing a consistent brand image includes choosing a color scheme, tone of voice, and visual aesthetic. A consistent brand image will help potential patients recognize your practice and trust your services. You are aesthetic business, so your IG Feed and Stories should be aesthetically pleasant and attractive.

Luckily, our design team has worked with companies like Vogue, GQ, and Van Cleef, so we know how to create content that will make your competition envious.

Work on the growth of Engagement, not followers
The higher your engagement rate, the more post and story reach you'll receive, and the more potential patients will see your amazing before-and-after posts. Conversely, if your engagement rate is low, even a large follower count won't necessarily translate into many leads for your practice. But don't worry - we know how to organically boost engagement rate and reach for aesthetic IG pages.

Example: After ten months of Instagram management, one of our aesthetic clients saw their engagement rate skyrocket from 1.65% to a whopping 9.38%!

Do not buy fake likes and fake followers

If you buy likes or followers to create the illusion of being a popular aesthetic practice or provider, it will ultimately destroy the way the Instagram algorithm works. Instagram won't be able to identify and attract the right audience who are genuinely interested in your content (aesthetic services), so your organic growth will slow down significantly. So, if a social media agency offers you such a deal, run the other way! They may take your money and leave you with low organic reach, defeating the purpose of investing in Instagram management.

Post consistently

Posting consistently is like flossing - you know you should do it, but sometimes you just can't be bothered. But trust us, it's key to staying relevant and growing your following on Instagram. That's why you should develop a content calendar and plan your posts in advance to ensure that you're posting consistently. Just make sure you're not sacrificing quality for quantity. And don't forget about your Stories - perfect storytelling is rarely unplanned! The only exceptions are content related to trending topics, challenges, and memes (aka situational marketing). Speaking of which, we have a team of specialists who create hilarious memes specifically for aesthetic providers/practices. Trust us, they'll make your followers LOL and your engagement soar.

Engage with your audience

Engaging with your audience is like flirting - it's crucial for building relationships, trust, and loyalty, and ultimately growing your following. So make sure you or your social media manager/agency knows how to properly do community management.

Utilize Instagram Stories

Instagram Stories are a great way to showcase your work and provide behind-the-scenes content. You can use Stories to highlight your services, showcase your team, and provide tips and advice related to aesthetic niche. Stories also provide an opportunity for you to engage with your audience through polls, questions, and quizzes. Your Stories are not your bedroom floor - don't just dump any old thing in there! Treat them like a VIP lounge, reserved for only the most captivating and exclusive content. Your followers deserve the red carpet treatment, not your leftovers!

In conclusion

Instagram management can be overwhelming, but following these tips can help you establish a consistent brand image, showcase your work, engage with your audience, and grow your following. By using Instagram’s features effectively and posting high-quality visuals consistently, you can attract more patients and grow your practice.

Click here to see how we have helped many aesthetic providers and practices worldwide grow their Instagram pages and attract more patients (Check our Case Studies!).