Making content for Gen Z
If you were born between 1993 and 1998 – you can officially call yourself a ‘Zillennial’. For these guys the marketing strategy is a mix of tactics we use for millennials and gen Z.
- Their platforms:
- Youtube - 77% use it daily
- Tiktok - 67% use it daily
- Snapchat - 65% use it daily
- Instagram - 64% use it daily
- Reddit & Twitter ~ 18-32% use it daily
- How much time do they spend on social media?
Gen Z self-reported they spend 4.5 hours on social media daily. Shooting those annoying TikTok videos that you hate takes a lot of time, you know… These Tik Tok consumers live a vampire lifestyle (the style we all dream about). To reach out to them, post at these times:
They are the first generation that is active and available for almost 24 hours a day and they have the undereye bags to prove it. That’s why CPM to target this audience is lower than that of Millennials or Boomers!
- What do they think about online shopping?
97% of Gen Z consumers say they now use social media as their top source of shopping inspiration. 60 % of Gen Z in the US use Instagram to discover new brands, products and services.
- Where are the most successful areas to promote?
- Specifics of selling to Gen Z.
Be trendy, be sustainable, support minorities and they will love you! Don’t afraid to look stupid dancing on TikTok. Be afraid of looking like a boring old fart. Do you need Gen Z? Absolutely yes! Millennials and Gen Z are your future or existent customers, update your brand today to be successful in the future.
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