Making Content Gen X Friendly
Everybody talks about Boomers vs Millennials vs Gen Z, but let’s not forget about Gen X (born 1965-1980). These folks brought us the sexual revolution and MTV!
So let’s stop calling them the “Forgotten generation” and start caring a bit more for them than your middle child.
- Their platforms:
(Damn, I wonder what happened to all that sex, drugs and rock’n’Roll)
This generation is digitally curious! They were the first to start using personal computers, however their usage tends to be narrower and less experimental than younger generations. Yep, people who were open-minded in real life, became pretty boring in their social media life.
They're most likely to stick with the platforms they know, which unsurprisingly means that nearly 9 out of 10 US Gen Xers are on Facebook. It’ll be hard to explain to them why TikTok is awesome.
- How much time do they spend surfing social media?
On average, Gen Xers spend nearly 2.5 hours on social media per day—less than Millennials and Gen Z.
Their active time:
- What do they think about online shopping?
Generation X makes more online purchases than Boomers. More than half (51%) of Gen Xers have purchased an item through social media, and 68% said they got what they expected.
86% of Xers (ages 40 to 54) said they would try a new brand if offered a coupon or discount. And, many Gen X shoppers are choosing from both online and offline coupons with the best deals winning out (yes, some people still bust out the scissors and clip coupons!)
Secrets of successful offers for Gen Xers:
Gen Xers use online shopping mostly for daily needs like groceries, household items etc., but they are very open to buy anything else AS LONG AS you offer same-day or next day delivery. That’s why this generation is a heavy user of Amazon prime - we recommend you to be on there or offer a similar purchase policy!
- Where are the most successful areas to promote?
- Specifics of selling to Gen Xers.
This generation is easy going and converting them into loyal customers is very easy, you just need to show them you are trustworthy: ship quickly, have a no-questions-asked refund policy, and here is your 50% coupon. They are mostly likely to be subscribers to additional services if you think of worthy perks and deals.
Technically, you can sell anything to the Sex, Drugs and Rock’n’Roll generation, except maybe…
sex, drugs and rock’n’roll.
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