Making Content Millenial Friendly

Creating content for the MeMeMe generation (1981-1996)

Fun facts about millennials: They’re the most educated, smart generation but also the poorest (sorry millennials, it’s the statistics). Still, they’re the major force in online shopping and brand development. Also called the MeMeMe generation, they focus on self-development, rather than starting a family in their 20’s like the boomers did (As we said, they are smart!). We also have the subcategory: Zillennials (the late 90s and early 2000s), but we don’t want your brains to explode now, so let’s deal with them later.

- Their platforms:

  •  Facebook - 88% have an account, but only half actively use it
  •  Instagram - 53% use it daily
  •  Youtube - 52% use it daily
  •  Snapchat, Tik Tok and Twitter ~ 42% use it daily

- How much time do they spend on social media?
The average Millennial spends ~ 4hrs a day on social media platforms (4 hours of life - wasted!). If we don't count those drunk late-night hours when lonely millennials spy on their exes' Stories, then the most active hours of an average millennial are:

Making Content Millenial Friendly Making Content Millenial Friendly

- What do they think about online shopping?
75% of Millennials think that online shopping is the way forward and they are quite savvy with online retail (but still the poorest, let us highlight it again!). Millennials now make more than 54% of their purchases online.
Secrets for creating the perfect sales offer for millennials:

Making Content Millenial Friendly Making Content Millenial Friendly Making Content Millenial Friendly

For the Millennials, it is very important to see how the company makes their product. They have options and they want to choose the brand that will represent their values and lifestyle aspirations. They have too many questions! Is it ethical? Does it use sustainable resources? Does the company provide equal opportunities? How many rabbits were killed to produce the product? (It better be NONE!) Sometimes it feels like it’s much easier to switch to any other generation than to satisfy the Millenials. So…
Do not sell your products. Instead, convince them WHY they should choose yours.

- Where are the most successful areas to promote?

Making Content Millenial Friendly

- Specifics of selling to millennials.
To convert millennials to loyal customers you will have to work your ass off. One mistake, and you can turn them off faster than you can say CANCELED. However, they are more likely to recommend you to everyone they know if you ARE doing a great job, not only with your product but with your brand.

Making Content Millenial Friendly
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