Dr. Selene
Client
Dr. Selene Castrejon is the founder of a chain of medical spas in California, ranked among the top 10 Botox and filler practices in the United States, and the creator of the Eneles skincare line.
Objective
Build a personal brand as a beauty and health expert, expand reach, grow the audience, generate leads, and boost sales.
Difficulties
The account had a large number of low-quality followers. Despite an audience of 20k+, engagement was minimal, with few likes, comments, and story views. The feed lacked cohesion, with no consistent headings or design elements and no structured strategy for post distribution.
Our Solution
- Developed a strategy centered on personal content, highlighting Dr. Selene’s life, family, and hobbies to build her personal brand as a successful business owner, health and beauty influencer, and to foster an emotional connection with her followers.
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- Emphasized educational content to attract an audience seeking valuable insights and to highlight Dr. Selene's expertise as an injector, businesswoman, and business coach.
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- Incorporated before-and-after results to strengthen lead generation and build trust.
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- Integrated entertaining and celebrity-related content (in moderation per the client's request) to boost audience engagement and communication.
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- Utilized interactive story elements to boost engagement rate and a chatbot to encourage active audience interaction to collect more leads and comments.
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- Added targeted boosting to attract new followers and expand reach.
The Results
- Established and refined a social media strategy in collaboration with the client, covering diverse content formats, tailored post and story designs, optimal posting frequency, and effective engagement mechanics to strengthen community connections.
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- Expanded the audience base by 14% within 2.5 years.
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- By scaling post reach by 20%, interactions by 30%, and impressions by 3x, we achieved a 40% increase in engagement rate and maintained it at consistently high levels.
CLIENT FEEDBACK
Dr. Selene Castrejon, MD, USA
The Setters Agency's efforts have led to the client's growth. The team is receptive, kind, and knowledgeable, providing excellent service and care. They deliver on time and are highly responsive. Moreover, they are highly involved in the project. Customers can expect a great partnership.
