Client

Beverly Hills Physicians.com is a leading network of beauty and healthcare providers in California, specializing in plastic surgery, cosmetic dentistry, laser treatments, and more. This expansive network connects patients with top professionals across various beauty and wellness services, offering preferred patient pricing and exceptional customer service.

Objective

Generate qualified leads with paid social ads on Facebook and Instagram.

DIFFICULTIES

When the client approached us, they had been running paid social ads for a considerable time but struggled with tracking the revenue generated from the leads these ads produced. Their main objective was to enhance transparency and gain a deeper understanding of their campaign performance, particularly how these leads converted into actual revenue for their extensive network of beauty and healthcare providers.

Our Solution

1. Created dedicated landing pages that highlight doctors' expertise, impressive before-and-after transformations, and authentic patient reviews and testimonials.
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3. Integrated quizzes into campaigns to guide the target audience in selecting treatments that best match their body goals, boosting engagement rates, and ensuring the delivery of qualified, high-quality leads.
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5. Evaluated various lead capture methods, including landing pages, quizzes, Meta lead forms, and messengers, to identify the most cost-effective strategies for improving lead-to-appointment conversion rates and overall revenue.
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7. Crafted campaigns centered on showcasing successful patient outcomes and testimonials to foster trust and credibility with potential clients.
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9. Targeted the client’s specific niche audience by leveraging demographic, behavioral, and lifestyle insights to enhance the likelihood of prospects scheduling consultations and procedures.

The Results

1. Achieved a click-through rate (CTR) of 2.11%, demonstrating the relevance of the promoted procedure to the selected audience and the strong alignment between the ad message and target demographic.
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3. Generated a total of 4,596 leads, including 2,070 messenger inquiries and 79 calls, with an average cost per surgical inquiry of $20.19.
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5. Attained a 16.05% conversion rate, successfully converting prospects into consultations.