Client

Cassie Lane Aesthetics, located in the heart of Richmond, Virginia, is a premier Nurse Practitioner-led practice specializing in advanced aesthetic injectables, laser treatments, weight loss programs, and personalized skincare solutions.

Objective

Generate qualified leads with paid social ads on Facebook and Instagram.

DIFFICULTIES

When the client approached us, they had no prior experience running paid social media ads. Their goal was to leverage paid traffic to attract new paying patients, particularly for their newly launched services, such as medical weight loss and hormone replacement therapy. The challenge lay in building a paid social strategy from the ground up, effectively positioning the client's advanced treatments in a competitive aesthetic and wellness market, and establishing trust and credibility with their target audience while driving conversions for these specialized, high-consideration services.

Our Solution

1. Collaborated closely with the client's web development team to create dedicated landing pages that showcased the team's expertise, highlighted impressive before-and-after transformations, and featured authentic patient reviews and testimonials.
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3. To streamline lead generation, we integrated interactive quizzes into the campaigns, allowing potential patients to prequalify themselves before submitting their contact information. This ensured that only highly qualified leads, perfectly suited for the promoted treatments, moved forward in the process.
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5. Designed campaigns that directly addressed the audience's top concerns, emphasizing successful patient outcomes and leveraging powerful testimonials to build trust and credibility.
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7. By targeting the client’s niche audience using detailed demographic, behavioral, and lifestyle insights, we maximized the likelihood of prospects scheduling consultations and procedures, driving both engagement and conversions.

The Results

1. Achieved a click-through rate (CTR) of 2.47%, showcasing the strong relevance of the promoted procedures to the target audience and the effective alignment between the ad messaging and the selected demographic.
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3. Generated a total of 456 leads with an average cost per inquiry of $20.54, reflecting efficient lead acquisition and budget optimization
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5. Attained a 3.59 ROAS (Return on Ad Spend) and a 195.17% ROI (Return on Investment), inclusive of agency fees, highlighting the campaign's profitability and success in driving measurable results.