Client

Dr. Paul Banwell is an award-winning, internationally trained British Plastic & Cosmetic Surgeon, and a Fellow of the Royal College of Surgeons. Known for his refined surgical techniques and artistic approach to aesthetics, he runs a private practice that blends innovation, science, and patient-centred care.

Objective

Transform Instagram into a high-performing channel for education, trust-building, and lead generation by enhancing brand awareness, increasing organic reach and engagement, and driving measurable growth in followers and consultation inquiries.

Difficulties

The account faced low engagement due to a large number of fake followers and slow organic growth. Inquiry volume and content performance were underwhelming, and the page lacked a unique concept and cohesive brand identity, limiting the visibility of Dr. Banwell’s expertise.

Our Solution

1. Crafted a distinctive creative direction "The Art of Surgery", merging the aesthetics of human form with elements of culture and design to differentiate the brand and strengthen visual identity.
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3. Established authority and trust by showcasing Dr. Banwell’s expertise through talking-head videos, Q&As, expert commentary, patient testimonials, and educational storytelling.
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5. Diversified content formats across Reels, carousels, memes, and interactive Stories, including gamified formats and celebrity-inspired content, to increase reach and audience engagement.
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7. Built an organic lead-generation funnel with lead magnets like skincare guides and checklists, live sessions, strategic CTAs, and consistent before-and-after showcases.
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9. Boosted visibility and awareness through collaborations (including a LIVE with Calum Best), strategic giveaways, media mentions, and paid post promotion to reach high-intent audiences.
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11. Maintained relevance and optimization with regular style updates, refreshed Highlights and bio for SEO, and ongoing content performance analysis.

The Results

1. Achieved a 55% increase in followers and a significant rise in profile visits, driven by organic content and consistent expert-focused storytelling.
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3. Feed and video reach surged by over 1,570%, with Reels becoming a central growth lever through diverse, educational, and engaging formats.
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5. Website clicks rose by 1,476%, supported by strong calls to action and lead-nurturing content.
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7. Instagram evolved into a powerful tool for brand discovery, trust-building, and lead generation, contributing to sustained account performance and visibility.
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9. Resolved the issue of low-quality audience by reducing fake followers to a minimum, resulting in healthier engagement metrics and improved reach quality.