Client

Aluma Wellness, led by Amy Rahill, is a wellness and aesthetic clinic focused on personalised, age-conscious care and holistic client education. The brand places strong emphasis on empowering clients through knowledge, offering tailored wellness solutions that evolve with each stage of life.

Objective

The client approached us with a clearly defined strategic concept: to develop a curated series of printed publications designed to live within the clinic and support clients across different life stages.
The objective was to produce five age-specific books, spanning from the 20s through the 60s, each addressing the evolving needs, priorities, and mindset of the client at that stage. The materials needed to feel editorial, timeless, and brand-led, avoiding generic stock imagery while reinforcing Aluma Wellness’ elevated in-clinic experience.

Our Solution

1. Developed a five-book printed series segmented by age decades (20s-60s)
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3. Designed a consistent editorial layout system across all publications
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5. Built a custom AI model specifically for the project to avoid stock imagery
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7. Applied age-specific visual adaptation to the AI model for each decade
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9. Created distinct, brand-aligned covers to enhance individuality and recognition
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11. Delivered print-ready assets optimised for in-clinic use

The Results

1. Delivered five unique, fully branded booklets ready for in-clinic use
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3. Strengthened the brand’s expert and educational positioning within the physical space
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5. Achieved a distinctive, non-generic look through the use of AI-generated visuals
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7. Created an offline marketing asset that enhances trust, engagement, and the overall client experience